UConn Alums Want You to ‘Roast’ Them

From left, Kwame "Ato'' Eyiah, Ben Morneault and Chris Mueller, alumni from the Class of 2019, are launching their new Roast Me game.(Nathan Oldham / UConn School of Business)
From left, Kwame “Ato” Eyiah, Ben Morneault and Chris Mueller, alumni from the Class of 2019, are launching their new Roast Me game.(Nathan Oldham / UConn School of Business)

Three recent UConn alumni are on the verge of releasing their first entrepreneurial venture, a unique card game called Roast Me. The game brings a twist to good-natured comedic gibes among friends, with a gameplay style similar to “adult” card games that have become popular in recent years.Continue Reading


Scholars and Steam: Cinthia Satornino on Nano-Influencers in the Marketplace

Take a quick coffee break with UConn School of Business marketing professor Cinthia Satornino while she talks with you about some of her most recent research published in the Journal of Consumer Marketing on the growth of nano-influencers and what that means for both consumers and brands.



Data Analytics: The Newest Tool of Aquaponic Agriculture

iGrow News – Colleges across the country are looking for creative ways to give students hands-on, real-world experience using technology to solve problems. It makes sense: Proficiency in this area is one of the most in-demand skills in the workforce.

Jonathan Moore, academic director of the management information systems program at the University of Connecticut, developed a program that teaches data analytics and, in a unique twist, lets students hone their skills by helping fellow students.

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Ben Freeman: Cool Under Pressure, Leading by Example

Ben Freeman, above, balances his courseload in the School of Business with being the co-captain of the UConn men's hockey team. (Photo courtesy of UConn Athletics)
Ben Freeman, above, balances his courseload in the School of Business with being the co-captain of the UConn men’s hockey team. (Photo courtesy of UConn Athletics)

UConn men’s hockey co-captain Ben Freeman said it’s hard to describe the feeling when the puck sails into the net, the red goal-light glows, the horn wails, and the crowd roars.Continue Reading



‘It’s ridiculously hard to make a startup succeed.’ Hartford’s new medtech accelerator is focused on improving these odds

Hartford Courant – With Hartford pushing to raise its profile as a hotbed of entrepreneurship and innovation, the first class of fledgling companies chosen for downtown’s new medtech accelerator focused squarely Tuesday on beating the odds stacked against startups.

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Hometown Advantage? CEOs Tend to Acquire Companies in Familiar Stomping Grounds

UConn Today – Multinational conglomerate Berkshire Hathaway bought CEO Warren Buffett’s struggling hometown newspaper. Amazon acquired Whole Foods, which is headquartered in the same state where CEO Jeff Bezos grew up and owns a home.

New research shows these deals aren’t coincidences. Companies are 2.5 times more likely to acquire firms headquartered in the state where their CEO grew up than similar firms located elsewhere, the study found.

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