Mentor and Innovator; OPIM’s Professor Marsden Retires

Professor James Marsden
Professor James Marsden, pictured above, is retiring after the fall semester. (Nathan Oldham / UConn School of Business)

Professor Jim Marsden, who led the OPIM department for 15 years and helped put UConn’s information management program on the national map, has taught his last class before retirement.Continue Reading


What could happen to Collins’ military GPS business once it’s sold off?

The Gazette – Whoever buys the business likely will not have to physically take over the asset before the merger closes, so long as the two parties have a purchase agreement in place, said Yiming Qian, finance professor at the University of Connecticut, who has researched divestitures made during horizontal mergers.

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Marketing Students Help Dance-Studio Put Best Foot Forward

Arthur Murray Dance Studio franchisees Todd and Karrie Russell (front, center) pose with the students of Marketing 3362.  They developed marketing strategies for the studio as a part of their capstone. (Contributed Photo)
Arthur Murray Dance Studio franchisees Todd and Karrie Russell (front, center) pose with the students of Marketing 3362. They developed marketing strategies for the studio as a part of their capstone. (Contributed Photo)

Todd and Karrie Russell will tell you there’s no such thing as a talentless dancer. Given the right instruction and a commitment to learn, anyone can master an elegant waltz or an enviable Cha Cha. Continue Reading



UConn Alums Want You to ‘Roast’ Them

From left, Kwame "Ato'' Eyiah, Ben Morneault and Chris Mueller, alumni from the Class of 2019, are launching their new Roast Me game.(Nathan Oldham / UConn School of Business)
From left, Kwame “Ato” Eyiah, Ben Morneault and Chris Mueller, alumni from the Class of 2019, are launching their new Roast Me game.(Nathan Oldham / UConn School of Business)

Three recent UConn alumni are on the verge of releasing their first entrepreneurial venture, a unique card game called Roast Me. The game brings a twist to good-natured comedic gibes among friends, with a gameplay style similar to “adult” card games that have become popular in recent years.Continue Reading


Scholars and Steam: Cinthia Satornino on Nano-Influencers in the Marketplace

Take a quick coffee break with UConn School of Business marketing professor Cinthia Satornino while she talks with you about some of her most recent research published in the Journal of Consumer Marketing on the growth of nano-influencers and what that means for both consumers and brands.



Data Analytics: The Newest Tool of Aquaponic Agriculture

iGrow News – Colleges across the country are looking for creative ways to give students hands-on, real-world experience using technology to solve problems. It makes sense: Proficiency in this area is one of the most in-demand skills in the workforce.

Jonathan Moore, academic director of the management information systems program at the University of Connecticut, developed a program that teaches data analytics and, in a unique twist, lets students hone their skills by helping fellow students.

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