‘Cosmo’ Editor-in-Chief Coming to UConn Stamford

Posted on by Claire Hall

Women Entrepreneurs Empowerment Forum

 

Joanna Coles to Address Success, Empowerment at UConn Women’s Entrepreneurship Forum in September

Joanna Coles, the editor-in-chief of Cosmopolitan magazine, will be the keynote speaker at the Third Annual Women Entrepreneurs Empowerment Forum on Friday, Sept. 18, at the University of Connecticut Stamford campus. Coles was named editor-in-chief of Cosmopolitan in September 2012. With 62 international editions in addition to the U.S. flagship, Cosmo is the world’s largest women’s magazine, reaching 18 million readers in the U.S. each month and more than 100 million worldwide. Coles additionally serves on the board of Women Entrepreneurs New York City, an initiative to expand female entrepreneurship, with a special focus on underserved women and communities.Continue Reading

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach.

Posted on by Nancy White

Journal of International Marketing (2015), 23 (1), 1-22.

Yuliya Strizhakova and Robin A. Coulter

As globalization has ensued, consumers around the world are increasingly making choices between global brands (sold under the same name in multiple countries around the world), and local brands (sold under a given name in one country or local region). Historically, local brands, particularly in emerging markets, were viewed as low quality and unappealing, but with the increased prevalence of global brands, local brands have become more competitive alternatives that signal originality, local cultural connections, pride and prestige. Notably, local brands are steadily gaining market share in India, China, Russia, and Brazil.Continue Reading

Fishing, Healthcare, Power of Change

Posted on by Claire Hall

Improving the World is the ‘Husky Way,’ Luciano Tells Fellow Grads

Margaret M. Luciano ’15 Ph.D., spoke at the graduate commencement ceremony about the importance of leading positive change, telling the audience that improving the world is the ‘Husky Way.’

To the old Chinese proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime,’’ Luciano said she’d like to expand the proverb to add a third verse: “Lead the creation of a community-based, sustainable fishery, and you start to change the world.’’Continue Reading

The Colt Bankruptcy

Posted on by Melissa Ferrigno

Demise of a Connecticut Icon

UConn Today – Gun manufacturer Colt Defense LLC has filed for Chapter 11 bankruptcy, a process that will allow for an accelerated sale of Colt’s business operations in the U.S. and Canada. The Hartford, Conn.-based manufacturer, which created the iconic revolver whose bullets were loaded into a revolving cylinder that became known as “the gun that won the West,” has been a major producer of firearms since the early 1800s. How did Colt get to this point and what does the future hold? UConn Today asked economic historian Fred Carstensen, a professor of finance and economics in the School of Business, and director of the Connecticut Center for Economic Analysis.

Educator of Excellence

Posted on by Melissa Ferrigno

UConn at the Eddys

CPA Society Presents University of Connecticut Adjunct Faculty Member Leanne Adams with ‘Educator of Excellence’ Award

The Connecticut Society of Certified Public Accountants (CTCPA) recently presented University of Connecticut adjunct faculty member Leanne Adams, CPA of Storrs with an “Educator of Excellence” award in the Adjunct Professor category at the organization’s third annual Educator Appreciation Night. The event was held at Cascade in Hamden with John Turgeon, CPA of CohnReznick LLP serving as master of ceremonies.Continue Reading

Diabetes App Wins First Place

Posted on by Claire Hall

phone

Two graduate students who designed an app to predict future trends in diabetes within the United States were the winners of the MSBAPM & Alteryx Data Challenge earlier this year.

In addition to the $1,000 grand prize for their work, graduate students Hao Zhu and Yingqi Yang were special guests at the company’s annual conference and gala, Inspire 2015, which was held May 17-20 in Boston. They were able to share their work with experts in the field.Continue Reading

Meg Warren Named UConn MBA Director

Posted on by Claire Hall

Meg Warren, of South Windsor, has been appointed director of the Full-time MBA Program at UConn’s School of Business.

Warren has been an integral part of the success of the program, which is now ranked among the Top 25 public MBA programs in the nation by U.S. News & World Report. The typical graduate of the program begins work with a base salary of more than $101,000. The program, which has approximately 100 students from Connecticut and across the world, is located in downtown Hartford at 100 Constitution Plaza.Continue Reading

On the Brink: Predicting Business Failure with Mobile Location-based Checkins.

Posted on by Nancy White

Decision Support Systems, 2015.

Joseph Pancras (Marketing). Co-authors: Ram Gopal (OPIM), Ramesh Shankar (OPIM), Lei Wang (Penn State University)

Consumers are increasingly using mobile services for engaging with firms in the offline world both directly through purchases and loyalty points redemptions, and indirectly through mobile gamification portals related to the retail outlet. One major such portal is Foursquare, the location-based service provider, which has been gaining popularity in the last few years. Continue Reading

‘Coaching to Overcome Fear’

Posted on by Claire Hall

Assaiante

Paul Assaiante, the Trinity College men’s squash coach, spoke to 150 business leaders about ‘coaching to overcome fear’ at a luncheon May 7 at The Hartford Club in Hartford. The event was sponsored by the financial planning firm of Bradley, Foster & Sargent Inc. in association with Trinity College and the UConn School of Business. Assaiante led the men’s squash team to its 19th consecutive championship this year. The team holds the longest winning streak of any college team in any sport in history under Coach Assaiante’s leadership.

Ackerman Faculty Scholars Announced

Posted on by Claire Hall

Five faculty members from the School of Business have been named Ackerman Scholars for academic years 2015-2017. They are: John Phillips of Accounting, Rex Santerre of Finance, Greg Reilly of Management, Girish Punj of Marketing and Bob Day of Operations and Information Management (OPIM).

Continuing from last year, for academic year 2015-2016, are: Qing Cao and Gary Powell of Management and Xue Bai, Jose Cruz and Suresh Nair of OPIM.

The Ackerman Scholar award recognizes significant and continuing all-round academic productivity among the faculty of the School, said Sulin Ba, associate dean of academic and research support. It is awarded to faculty who are not already supported by endowed chair, professorship, scholarship or fellowship appointments. The award is supported by the Ackerman Fund, the School of Business and the departments.