Research

Are You At Risk of Becoming a Social Media Addict?

Posted on by Claire Hall
Social Media Addiction (Jeffrey Schleicher/UConn School of Business)
Social Media Addiction (Jeffrey Schleicher/UConn School of Business)

UConn Professor Discovers that Heavy Weekend Users May be Substituting Social Media for a Social Life

Are you at risk of becoming addicted to social media?

It seems that the answer lies not in how much you tweet or microblog, but, rather, if you find yourself posting significantly more on weekends than weekdays. Continue Reading

Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies

Posted on by Nancy White

Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)

Zheyin (Jane) Gu, Giri Kumar Tayi

Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.

Spring 2017 Research Newsletter

Posted on by Melissa Ferrigno

At the University of Connecticut, we are extremely proud of our exceptional, talented and dedicated faculty. Nevertheless, it is particularly gratifying when other professional organizations join us in recognizing our professors’ many achievements.
Last semester, two of our distinguished professors, James Marsden and John Mathieu, were honored with prestigious, lifetime achievement awards.

Three Marketing Professors to Retire

Posted on by Claire Hall

Marketing Department Retirement Reception - April 2017

School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross

Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.

This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading

GE Fellowship Recipient: ‘I Feel Very Privileged’

Posted on by Claire Hall
2017 GE Global Fellows Milin Chhanechhara, Nidhi Jaswal, Leonard Borriello, and Michael Ballard (Nathan Oldham/UConn School of Business)
2017 GE Global Fellows Milin Chhanechhara, Nidhi Jaswal, Leonard Borriello, and Michael Ballard (Nathan Oldham/UConn School of Business)

MBA Students Used Scholarships to Study Insurance, Monetary Theory and More

The four UConn MBA students who were awarded 2017 GE Global Fellow Scholarships to pursue their global business research interests presented their findings to faculty and administrators on April 7. Continue Reading

Nursing Students Tackle Real-World Healthcare Needs

Posted on by Melissa Ferrigno

UConn Today – Sudden Infant Death Syndrome can strike fear in the heart of a new parent – something Olivia Briggs ’17 (NUR) knows well. When her nephew was a newborn, her sister obsessively bounced in and out of his room to make sure he was still breathing, she recalls. Not long before, a friend of her sister’s lost her baby to SIDS, the cause of 4,000 sleeping-related deaths annually in the United States, according to the American SIDS Institute.