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Professor Mitra: Marketers Who Don’t Maximize Data Analysis Are Sitting On An Untapped Gold Mine

Graphic displaying a giant magnifying glass looking at data increases and 4 small people observing.
(istockphoto.com)

Marketers often collect and analyze customer information that is easy to access and synthesize, but omit or gloss over the deeper and more valuable analytics that can foster a powerful competitive advantage for their corporations.Continue Reading


A Taste of Something New! Alumnus Creates Monthly ‘Subscription Box’ Filled with Distinctive Local Goodies

Curated CT provides products from a variety of local sources. Pictured above, is a sample from a previous month.
Curated CT provides products from a variety of local sources. Pictured above, is a sample from a previous month. (Contributed Photo)

For more than a decade, alumnus Donald Pendagast ’20 MBA, had been thinking about ways to introduce people to local, small food businesses that they might not try otherwise. In October, his idea came to fruition with the creation of Curated CT, a subscription food box featuring local delicacies, including cheese, coffee, chocolate and sometimes beer. The company is already turning a profit and donates some of its profits to a different local charity every month.Continue Reading



UConn Management Professor: Workplace Interruptions Jeopardize Productivity

UConn Today – In many American workplaces, employees are bombarded with almost incessant interruptions that disrupt concentration, derail productivity, and generate stress.

Many office workers and IT professionals report being interrupted every three to 11 minutes, while nurses, on average, are interrupted six to 12 times an hour. Most business emails are opened within six seconds of being received, and employees check their emails up to 36 times an hour, according to UConn management professor Nora Madjar.Continue Reading



Vaccine logistics: The ‘challenging task’ of delivering billions of doses

CTPost – Getting a COVID vaccine to the entire country — and perhaps the entire world — will present a unique challenge, according to Tao Lu.

“It’s the first time you are trying to do such a huge job in such a short time frame,” he said.

Lu is an assistant professor at UConn’s School of Business, specializing in supply chain management and logistics.

He said development of a vaccine — there are currently two coronavirus vaccine candidates on the fast track for worldwide distribution — is just the first problem.

“The next challenging task is how to deliver the vaccine to every single person in the nation, or in the world,” he said.Continue Reading


UConn Students Repeat Winning Tradition During National Analytics Challenge

A female worker wearing a hardhat and safety vest standing in front of a work truck.
This year’s JMP Discovery Summit challenged participants to build a model for a telecommunications company. UConn’s team took 1st place. (istockphoto.com)

For the second consecutive year, a team of UConn graduate students earned the first-place award in a national analytics competition. Their award-winning presentation addressed how a telecom company can analyze and utilize data to help retain existing customers.Continue Reading


‘A stronger approach:’ Recruiting students is key to diversity efforts

NewsTimes – Spurred by nationwide protests this summer that reflected the growing influence of movements such as Black Lives Matter, some of Connecticut’s largest companies have pledged to do more to tackle the lack of racial and ethnic diversity in key parts of their organizations.Continue Reading



New Business Law Program Promises Answers To Tough Questions on Equality, Inclusion

Image of Equity Now Speaker Series logo on black background.
What are some recommendations to make a business more welcoming to the LGBTQ community?

What employment rights does an employee have if he or she is experiencing a lengthy recovery from COVID-19?

And do new technology-enhanced corporate hiring tools eliminate, or exacerbate, sexism and racism in the workplace?

Those are some of the questions that legal scholars will address in UConn’s “Equity Now!” business law series, which is open to students, faculty, alumni, friends of UConn and other sponsoring institutions.Continue Reading