Ph.D.


Dean Elliott Becomes Chair-Elect of AACSB International

School of Business Dean John A. Elliott pictured with students. (Nathan Oldham/UConn School of Business)
School of Business Dean John A. Elliott pictured with students. (Nathan Oldham/UConn School of Business)

John A. Elliott, dean of the UConn School of Business, has been elected vice chair/chair elect of AACSB International – The Association to Advance Collegiate Schools of Business, the ‘gold standard’ accrediting body for business schools. Continue Reading



Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading




VOYA Colloquium Asks: How is Marketing Adapting to the Digital Age?

From left: Shijie Lu, Ying Xie, Yakov Bart, and Xueming Luo. (Nancy White/UConn School of Business)
From left: Shijie Lu, Ying Xie, Yakov Bart, and Xueming Luo. (Nancy White/UConn School of Business)

“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading


Gender Equality: Are We Making Progress?

Management professor Gary Powell has spent most of his 41-year UConn career as an expert on gender differences in the workplace. (Nathan Oldham/UConn School of Business)
Management professor Gary Powell has spent most of his 41-year UConn career as an expert on gender differences in the workplace. (Nathan Oldham/UConn School of Business)

Retiring Professor Gary Powell, Expert in Gender Equality in the Workplace, Recognizes Some Progress in 40+ Years, But Not Enough

Management professor Gary Powell has spent most of his 41-year UConn career as an expert on gender differences in the workplace, and is widely recognized as a pioneer in the field.

Powell announced his retirement on June 1, but will remain active at the University, teaching in the fall semesters and continuing to add to a lengthy list of research achievements. Continue Reading


Professor Folta Takes Reigns at Academy of Management

Management Professor Timothy B. Folta will oversee the Business Policy & Strategy division at the Academy of Management (UConn School of Business)
Management Professor Timothy B. Folta will oversee the Business Policy & Strategy division at the Academy of Management. (UConn School of Business)

Timothy B. Folta Will Oversee the Academy of Management’s Business Policy and Strategy Division

Management professor Timothy B. Folta has been elected to a five-year term overseeing the Business Policy and Strategy (BPS) Division of the Academy of Management.

With a global membership of more than 5,000, the division is the second largest within the Academy of Management. The five-year commitment involves a series of responsibilities, including designing the annual conference program, and culminating in the chairmanship. Continue Reading


An Exceptional Business Education

The School of Business is experiencing substantial and exciting growth. Our undergraduate majors are ‘red hot’ because they offer the ideal combination of intellectual challenge, career potential and financial reward. Our undergraduate enrollment is up 36 percent since 2012. Continue Reading