OPIM

Jose Cruz to Receive Service Excellence Award

Posted on by Claire Hall

Portrait of Jose Cruz.
Jose Cruz of the UConn School of Business will be presented with the Service Excellence Award from the American Association of University Professors in April. (Nathan Oldham / UConn School of Business)

For his outstanding work with the MSBAPM program and other initiatives, OPIM associate professor Jose Cruz will be awarded the Service Excellence Award from the UConn chapter of the American Association of University Professors (AAUP).Continue Reading

Ph.D. Candidates: From Writing Prose to Writing Pros

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Susan Spiggle, professor emeritus in marketing, delivers a presentation entitled "Principles of Writing for Clarity" during the Fall '18 semester.
Susan Spiggle (above), professor emeritus in marketing, delivers a presentation entitled “Principles of Writing for Clarity” during the Fall ’18 semester. (Nathan Oldham / UConn School of Business)

Hongfei Li, a Ph.D. candidate in Operations and Information Management, knows there’s more to writing a great research paper than just having a fascinating topic. Continue Reading

Students Use High-Tech Analytics to Optimize Plant Growth

Posted on by Claire Hall

Adjunct professor Ryan O’Connor consults students enrolled in an Internet of Things course that uses emerging technology to improve plant life at UConn’s Spring Valley Farm. Students, from left, are Nicole Hamilton '19 (BUS), Tara Watrous '19 (CLAS), and Radhika Kanaskar '18 (BUS).
Adjunct professor Ryan O’Connor consults students enrolled in an Internet of Things course that uses emerging technology to improve plant life at UConn’s Spring Valley Farm. Students, from left, are Nicole Hamilton ’19 (BUS), Tara Watrous ’19 (CLAS), and Radhika Kanaskar ’18 (BUS). (Claire Hall/UConn School of Business)

On select Tuesday nights, senior Radhika Kanaskar pops on warm boots and a heavy coat, and prepares for her management information systems class at UConn’s Spring Valley Farm.Continue Reading

Inaugural Entrepreneurship & Innovation Expo Draws Many

Posted on by Claire Hall
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo.
A student experiments with virtual reality technology at the Fall Entrepreneurship & Innovation Expo. (Nathan Oldham / UConn School of Business)

Nursing students Jasmeen Mohammed and Katlin DiPietro couldn’t wait to tell visitors at the Fall Entrepreneurship & Innovation Expo about their project designed to calm elderly patients when they’re in the hospital.Continue Reading

How Can We Get Your Attention?

Posted on by Claire Hall
Graphic with the words “Digital Marketing” in bold white text on a dark background surrounded by colorful line icons, including charts, speech bubbles, a magnifying glass, a house, and social media symbols.
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading

Junau Boucard ’11 Running NYC Marathon for Children of Vietnam

Posted on by Claire Hall

Portrait of Junau Boucard.
Junau Boucard ’11 (above) will run in the NYC Marathon next month. He is juggling work, race training, and the Part-time MBA program at UConn Stamford. (Nathan Oldham/UConn School of Business)

Editor’s Note: Junau Boucard completed the NYC Marathon on Sunday in 4 hours, 29 minutes and 54 seconds. Heartfelt congratulations, Junau, from UConn Nation!

Leaving an Impact on the World

During the grueling, 26.2-mile New York City Marathon in November, Junau Boucard, a second-year UConn MBA student, will have plenty of time to think.Continue Reading

Rating Companies’ Cybersecurity Preparedness May Lead to Stronger Sites

Posted on by University Communications
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher.
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)

Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, according to a new international study by a University of Connecticut researcher and her counterparts.

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