OPIM

How Can We Get Your Attention?

Posted on by Claire Hall
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading

Junau Boucard ’11 Running NYC Marathon for Children of Vietnam

Posted on by Claire Hall

Junau Boucard '11 (above) will run in the NYC Marathon next month. He is juggling work, race training, and the Part-time MBA program at UConn Stamford. (Nathan Oldham/UConn School of business)
Junau Boucard ’11 (above) will run in the NYC Marathon next month. He is juggling work, race training, and the Part-time MBA program at UConn Stamford. (Nathan Oldham/UConn School of Business)

Editor’s Note: Junau Boucard completed the NYC Marathon on Sunday in 4 hours, 29 minutes and 54 seconds. Heartfelt congratulations, Junau, from UConn Nation!

Leaving an Impact on the World

During the grueling, 26.2-mile New York City Marathon in November, Junau Boucard, a second-year UConn MBA student, will have plenty of time to think.Continue Reading

Rating Companies’ Cybersecurity Preparedness May Lead to Stronger Sites

Posted on by University Communications
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)

Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, according to a new international study by a University of Connecticut researcher and her counterparts.

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New Business School Faculty for 2018

Posted on by Claire Hall
Top row, from left: Alina Lerman, Alexander Amati, Heidi Bailey, Stephen Brown. Bottom row, from left: Wei Chen, Redona Methasani ’18 Ph.D., Jo (Kyoungjo) Oh.
Top row, from left: Alina Lerman, Alexander Amati, Heidi Bailey, Stephen Brown.
Bottom row, from left: Wei Chen, Redona Methasani ’18 Ph.D., Jo (Kyoungjo) Oh.

Four UConn alumni, high-ranking executives from Anthem and Electric Boat, and professors with ties to Harvard and Yale are among the 14 new faculty joining the UConn School of Business this fall.Continue Reading

Simons ’95 EMBA Joins CIBER Advisory Council

Posted on by Claire Hall
An electrohydraulic controller being created at OEM Controls in Shelton, Conn. (Sulin Ba/UConn School of Business)
An electrohydraulic controller being created at OEM Controls in Shelton, Conn. (Sulin Ba/UConn School of Business)

Associate Dean Sulin Ba and Arminda Kamphausen, associate director of UConn’s Center for International Business Education and Research (CIBER), recently visited Samuel R.N. Simons ’95 EMBA at his company, OEM Controls in Shelton, Conn. Simons is the newest member of CIBER’s Advisory Council. Continue Reading