Marketing

How to Fix the High College Dropout Rate?

In order for the United States to return as the top-ranking nation in terms of college degree attainment, Hispanics will need to earn 5.5 million degrees by 2020.
In order for the United States to return as the top-ranking nation in terms of college degree attainment, Hispanics will need to earn 5.5 million degrees by 2020.

Focus on Hispanic High School/College Students Could Reverse Educational Slide in Our Country

The United States is no longer the top-ranking nation in terms of college degree attainment; the U.S. has the highest college dropout rate (estimated between 40 and 49 percent) among the industrialized nations. Continue Reading

Which Wine Should I Try?

Red Wine | Which Wine to Choose

Startup VineSleuth Paired with UConn Grad Students to Revolutionize Wine Selection

Here’s a toast: To a team of ambitious, hardworking UConn graduate students, whose research helped grow a revolutionary wine-selection company.

Surprisingly, the students in Marketing Professor Girish Punj’s ‘Big Data & Strategic Marketing’ class were able to “uncork” the answers they needed, without a drop of wine dancing on their tongues. Continue Reading

An Exceptional Business Education

The School of Business is experiencing substantial and exciting growth. Our undergraduate majors are ‘red hot’ because they offer the ideal combination of intellectual challenge, career potential and financial reward. Our undergraduate enrollment is up 36 percent since 2012. Continue Reading

Advice for the Class of 2017

Bo Ni '17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017. (Peter Morenus/UConn Photo)
Bo Ni ’17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017. (Peter Morenus/UConn Photo)

Arrive Early, Stay Late, Put in the Effort to Succeed, Says Commencement Speaker Doug Elliot, President of The Hartford

In a commencement speech laced with solid career advice about hard work and attaining career success, Doug Elliot ’82 mentioned that his life did benefit from a touch of serendipity. Continue Reading

Conscious Capitalism: Serving a Higher Social Goal

Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)
Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)

Connecticut CEO Speaks to Undergraduate Students about Conscious Capitalism

A Connecticut CEO presented to undergraduate students on April 25 about how business can serve a higher social goal through the introduction of ‘Conscious Capitalism’ into the organization. Continue Reading

How General Electric’s Departure Impacts Nonprofits in Connecticut

Satell Institute – On January 13, 2016, General Electric, a multinational conglomerate and one of the largest Fortune 500 companies, announced that it will move its corporate headquarters from Fairfield, Connecticut to the South Boston Waterfront area of Boston, Massachusetts. While the move is laden with consequences for the future direction of the company, it also represents a significant loss for the citizens of southwestern Connecticut. Continue Reading

Spring 2017 Research Newsletter

At the University of Connecticut, we are extremely proud of our exceptional, talented and dedicated faculty. Nevertheless, it is particularly gratifying when other professional organizations join us in recognizing our professors’ many achievements.
Last semester, two of our distinguished professors, James Marsden and John Mathieu, were honored with prestigious, lifetime achievement awards.

Business Fundamentals: Gateway to a Business Minor

The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)
The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)

For the third year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability. Continue Reading