Marketing


An Exceptional Business Education

The School of Business is experiencing substantial and exciting growth. Our undergraduate majors are ‘red hot’ because they offer the ideal combination of intellectual challenge, career potential and financial reward. Our undergraduate enrollment is up 36 percent since 2012. Continue Reading


Advice for the Class of 2017

Bo Ni '17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017. (Peter Morenus/UConn Photo)
Bo Ni ’17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017. (Peter Morenus/UConn Photo)

Arrive Early, Stay Late, Put in the Effort to Succeed, Says Commencement Speaker Doug Elliot, President of The Hartford

In a commencement speech laced with solid career advice about hard work and attaining career success, Doug Elliot ’82 mentioned that his life did benefit from a touch of serendipity. Continue Reading


Conscious Capitalism: Serving a Higher Social Goal

Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)
Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)

Connecticut CEO Speaks to Undergraduate Students about Conscious Capitalism

A Connecticut CEO presented to undergraduate students on April 25 about how business can serve a higher social goal through the introduction of ‘Conscious Capitalism’ into the organization. Continue Reading


How General Electric’s Departure Impacts Nonprofits in Connecticut

Satell Institute – On January 13, 2016, General Electric, a multinational conglomerate and one of the largest Fortune 500 companies, announced that it will move its corporate headquarters from Fairfield, Connecticut to the South Boston Waterfront area of Boston, Massachusetts. While the move is laden with consequences for the future direction of the company, it also represents a significant loss for the citizens of southwestern Connecticut. Continue Reading




Spring 2017 Research Newsletter

At the University of Connecticut, we are extremely proud of our exceptional, talented and dedicated faculty. Nevertheless, it is particularly gratifying when other professional organizations join us in recognizing our professors’ many achievements.
Last semester, two of our distinguished professors, James Marsden and John Mathieu, were honored with prestigious, lifetime achievement awards.


Business Fundamentals: Gateway to a Business Minor

The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)
The seven-week UConn Business Fundamentals Program runs from May 8 to June 29. (Sean Flynn/UConn Photo)

For the third year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability. Continue Reading


Three Marketing Professors to Retire

Marketing Department Retirement Reception - April 2017

School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross

Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.

This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading