Marketing


Hurting the Planet is not Only Bad for Humanity, It Can Be Bad for Business

UConn Today – When it comes to climate change, one segment of society wants to do good and do well: investors. Be environmentally kind, yes; but build wealth, too. In short, hurting the planet is not only bad for humanity, it can be bad for business. All of which brings pressure to bear on companies that are polluters. How will this shake out? We ask Stephen Park, an associate professor of business law and the Satell Fellow in Corporate Social Responsibility at the School of Business.Continue Reading


Marketing’s Kevin McEvoy Earns Recognition as UConn Standout

Assistant Professor Kevin McEvoy, pictured above, will be honored with the University's Faculty Excellence in Graduate Teaching Award, presented by the UConn Foundation Alumni Relations Office. (Nathan Oldham / UConn School of Business)
Assistant Professor Kevin McEvoy, pictured above, will be honored with the University’s Faculty Excellence in Graduate Teaching Award, presented by the UConn Foundation Alumni Relations Office. (Nathan Oldham / UConn School of Business)

Kevin McEvoy, an assistant professor-in-residence in Marketing, has been selected to receive the University’s Faculty Excellence in Graduate Teaching Award.Continue Reading



New Business School Faculty for 2019

Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting).  Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)
Top row, left to right: Yiming Qian (Finance), Miao Bai (OPIM), Nina Xu (Accounting). Bottom row, left to right: Stefan Hock (Marketing), Chen Liang (OPIM), Weining Bao (Marketing). (UConn School of Business)

The School of Business is welcoming 10 new faculty members this fall, including Yiming Qian, a full professor, who will chair the new Toscano Family Chair in Finance. Continue Reading



New data doesn’t dispel legal pressure for OxyContin maker Purdue

Stamford Advocate – OxyContin maker Purdue Pharma accounted for about 3 percent of the prescription opioids produced in the U.S. between 2006 and 2012, according to newly released federal data — but the disclosure of the small market share is unlikely to tamp down the intense legal pressure from the state of Connecticut and hundreds of other plaintiffs.



Business Law Professor Vincent Carrafiello Dies at 78

Pictured above, Vincent Carrafiello teaching during his time at UConn. He passed away at the age of 78. (Nathan Oldham / UConn School of Business)

Beloved business law professor Vincent Carrafiello, a two-time alumnus who devoted 52 years to educating UConn students, passed away on Saturday at age 78.Continue Reading



UConn: Low(er) Cost, High ROI

The Fochi family has a long and proud connection to the University of Connecticut because they believe it provides a great education for the money. Pictured above is alumnus Bill Fochi ’63 with his daughter, Kerry Fochi Sanders ‘93, and his granddaughter Ashley Fochi ‘19. (Contributed photo).
The Fochi family has a long and proud connection to the University of Connecticut because they believe it provides a great education for the money. Pictured above is alumnus Bill Fochi ’63 with his daughter, Kerry Fochi Sanders ‘93, and his granddaughter Ashley Fochi ‘19. (Contributed photo).

Kerry Fochi Sanders ’93 was born a businesswoman, according to her family. From an early age she had ambition, determination and a keen financial sense.Continue Reading