
UConn Professors Find Evidence that Short-Sighted Business Planning Costs Companies Money
When executives are committed to the long-term viability of their corporation, and invest money in future growth and technology that will not pay off right away, does that give the company a strong competitive advantage?
For years conventional wisdom said yes, even as many companies seemed focused on short-term results instead. New research by UConn management professors David Souder and Greg Reilly, and their colleagues, offers evidence that longer payoff horizons are indeed more profitable. Continue Reading