Author: Claire Hall

How Can We Get Your Attention?

Posted on by Claire Hall
Graphic with the words “Digital Marketing” in bold white text on a dark background surrounded by colorful line icons, including charts, speech bubbles, a magnifying glass, a house, and social media symbols.
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading

Goldman Sachs Partner Leads New SMF in Stamford

Posted on by Claire Hall
Blake Mather retired after 22 years at Goldman Sachs. Now, he is an adjunct professor and advisor to the UConn Student Managed Fund in Stamford, giving students the opportunity to gain practical experience in investment strategies.
Blake Mather retired after 22 years at Goldman Sachs. Now, he is an adjunct professor and advisor to the UConn Student Managed Fund in Stamford, giving students the opportunity to gain practical experience in investment strategies. (Nathan Oldham / UConn School of Business)

The UConn School of Business has established a Student Managed Fund (SMF) program in Stamford, allowing students to learn about investment strategies and then invest a $500,000 endowment under the watchful eye of investment advisers. The original program was established in Storrs in 2000, and has launched the careers of many investment professionals.Continue Reading

‘Do I Really Know You—And Does It Matter?’ Professional Familiarity Strengthens Virtual Work Teams

Posted on by Claire Hall
Colleagues troubleshooting an issue in person and online.
Colleagues troubleshooting an issue in person and online. (Getty Images)

Knowing that your project partner used to own a business, earned a specialized degree, or is a technology genius can foster improved working partnerships.

But the fact that she likes chocolate ice cream, fast cars, and Major League Baseball isn’t essential to a productive business collaboration, and can even be detrimental to productivity.Continue Reading

Junau Boucard ’11 Running NYC Marathon for Children of Vietnam

Posted on by Claire Hall

Junau Boucard ’11 (above) will run in the NYC Marathon next month. He is juggling work, race training, and the Part-time MBA program at UConn Stamford. (Nathan Oldham/UConn School of Business)

Editor’s Note: Junau Boucard completed the NYC Marathon on Sunday in 4 hours, 29 minutes and 54 seconds. Heartfelt congratulations, Junau, from UConn Nation!

Leaving an Impact on the World

During the grueling, 26.2-mile New York City Marathon in November, Junau Boucard, a second-year UConn MBA student, will have plenty of time to think.Continue Reading

Accounting’s Larry Gramling Retires After 38 Years

Posted on by Claire Hall
In this 2014 file photo, Professor Larry Gramling, then associate dean of Undergraduate Programs, poses with scholarship recipient Joseph Quinn during the Accounting Honors Banquet.
In this 2014 file photo, Professor Larry Gramling, then associate dean of Undergraduate Programs, poses with scholarship recipient Joseph Quinn during the Accounting Honors Banquet. (Kim Bova/UConn School of Business)

It was supposed to be a friendly game of touch football.Continue Reading

Investors Won’t Tolerate Corporate Misdeeds, Inhumanity

Posted on by Claire Hall
Amy Domini, the keynote speaker for the Business & Human Hights Initative Symposium, speaks with former U.S. Senator Christopher Dodd.
Amy Domini, the keynote speaker for the Business & Human Rights Initative Symposium, speaks with former U.S. Senator Christopher Dodd.

Investment titan Amy Domini, widely considered a leading pioneer in socially responsible investing, came to UConn and shared what can only be described as good news.Continue Reading

Dean Mahoney ’09: A Passion for Entrepreneurship

Posted on by Claire Hall
Dean Mahoney '09, pictured above, co-founded ‘Merican Mule. He is spearheading distribution of his company's namesake, an alcoholic beverage inspired by the Moscow Mule.
Dean Mahoney ’09, pictured above, co-founded ‘Merican Mule in 2015. He is spearheading East Coast distribution of his company’s namesake, an alcoholic beverage inspired by the Moscow Mule. (Nathan Oldham/UConn School of Business)

Sometimes in business, and in life, you have to swallow your mistakes. Even if there are 700 of them!Continue Reading

Goldman Sachs Events Draw 200+ Students in Stamford

Posted on by Claire Hall
Goldman Sachs VP Anujah Shah and Analyst Prasad Bhadang '18 speak to students thanks to the Stamford Business Career Development Office.
Goldman Sachs VP Anujah Shah and Analyst Prasad Bhadang ’18 speak to students thanks to the Stamford Business Career Development Office. (Judy Stewart/UConn School of Business)

More than 200 UConn business students recently attended a series of career presentations sponsored by investment giant Goldman Sachs.Continue Reading