UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading
Author: Claire Hall
UConn Researchers Study Whether Reliable Public Transit Improves Substance-Use Treatment
UConn Today – Can a robust, mass-transportation system enhance treatment outcomes for people in recovery for substance use disorder while also reducing the cost of providing care?Continue Reading
Family Businesses: ‘We Will Not Let This Business Fail, No Matter What!’
There’s an old adage among family-owned businesses that you adapt with the times or you perish. That’s never been more accurate than during a global pandemic, said Robin Bienemann, entrepreneur-in-residence at UConn’s Family Business Program.Continue Reading
Seeing Green: iQ’s First-Place Finisher Innovates Lawn Care, Wins $15k
A lush green lawn may be the envy of every suburban neighborhood, but many homeowners find it too expensive to hire a lawn service, and too difficult to maintain it properly on their own.Continue Reading
UConn Students Take Third-Place Trophy in International Negotiation Challenge
The COVID-19 pandemic prevented a team of business and law students from traveling to Barcelona, but not from finishing in the Top Three in a prestigious, international negotiation competition.Continue Reading
UConn Stamford Student Makes 250 Masks for Health Care Workers
UConn Today – Ahmed Diakhate ’23 (BUS), a finance major at UConn Stamford and the owner of a fashion company, has created and donated 250 face masks to health care workers on the frontline of the COVID-19 pandemic.Continue Reading
Freshman Entrepreneur Has the Antidote to Harsh Winters: Fun Flannel Shirts
UConn Today – “The flannel industry has been producing the same drab colors and patterns for over 100 years. It’s ripe for change,’’ says Will, a native of Marshfield, Mass. “I want to bring a new look to the industry with flannels that make you smile, especially in New England, where the winters are harsh.’’Continue Reading
Professor Caravella Wins Prestigious Marketing Award for Retail Research
Marketing professor Mary Caravella and three colleagues have been named the recipients of the American Marketing Association’s 2020 Louis W. Stern Award for research excellence.Continue Reading
UConn Alum Nadav Ullman Co-Creates ‘COVID-19 Clearinghouse’ to get PPE to Health Care Workers
Accounting Research About Small-Company Debt Resonates in Tough Economic Times
In a time of international economic crisis, like the one caused by the COVID-19 pandemic, a corporation’s debt burden can make the difference between survival and collapse. Continue Reading