Marketing


Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing 34 (2016), 25–36

Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, & Jeff Donaldson

A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes.  Full article.



Corporate Compliance as Competitive Advantage

Compliance

Can Corporate Compliance be Achieved without Breaking the Bank? Two UConn Professors Offer a New Way to Answer this Increasingly Important Business Question

Corporate compliance is one of the hot-button topics in business today, and the need to identify, prioritize and optimize it is a growing source of concern for companies, business managers, lawyers and legal scholars alike.Continue Reading


Teaming Up

McEvoy and Jackson Earn Best Presentation Award

At the Academy of Business Research Conference in New Orleans on March 23-25, Nicole Jackson, Assistant Professor of Management, and Kevin McEvoy, Assistant Professor In-Residence of Marketing, earned a Best Session Presentation Award for their work titled, “Mindfulness, Marketing and Management – Is it all that?”Continue Reading


Consumers Care about Carbon Footprint

Science Codex – How much do consumers care about the carbon footprint of the products they buy? Would they care more if the goods were labeled with emissions data? Does it matter at which stage in the lifecycle of a product the carbon is emitted? Research published in the International Journal of Environmental Policy and Decision Making offers a way to find out.


Risk in Retirement

Suzanne Shu (centered) with Ph.D. Students Bin Li, Zahra Tohidinia, Lu Huang, and Qizhou Wang. (Nancy White/UConn School of Business)
Suzanne Shu (centered) with Ph.D. Students Bin Li, Zahra Tohidinia, Lu Huang, and Qizhou Wang. (Nancy White/UConn School of Business)

Ph.D. Student Speaker Series Continues with Marketing

UCLA Marketing Professor Suzanne Shu discussed retirement savings, and how individuals make their decisions about how much to save and how much to spend, during a presentation to faculty and doctoral students on Jan. 29.

“Risk, Ownership and Loss in Decumulation During Retirement,” was the topic of her speech, presented as part of the School of Business Ph.D. Student Speaker Series, which was attended by faculty and doctoral students. Continue Reading


Research Seminar with Robin Soster, University of Arkansas

Recently, the Marketing Department invited Professor Robin Soster from the University of Arkansas to speak about her research. Professor Soster presented a paper titled, “How cost reclassification can reduce rumination on loss and eliminate the sunk cost effect in preliminary choice settings” on Friday, November 13. This research examines the effect of cost reclassification (i.e., reframing sunk costs as instrumental toward a newly-available alternative) on the propensity of Continue Reading


Attention to Detail

Medical Sales

UConn Professor Asks: Would Reducing Pharmaceutical Sales Calls to Physicians Help, or Harm, Patients?

When a pharmaceutical company sends a representative to your doctor’s office to promote a new or existing medication, is that a benefit to you as a patient? Would restricting those visits bring greater fairness to the pharmaceutical industry—or prevent your doctor from being well-informed about treatment options?Continue Reading


Research Seminar with Ahmed Khwaja, Yale School of Management

On October 16, Professor Ahmed Khwaja from Yale School of Management gave a research seminar for the School of Business Marketing Department about “firm expansion, size spillovers and market dominance in retail chain dynamics.” This research examines firm expansion and contraction decisions, and in particular, focuses on the role of firm size on future profitability and market dominance. Continue Reading


Preventing the Next Global Debt Crisis

Globe with Charts

Could Aspects of Corporate Financial Strategies Help Prevent Sovereign Default?

Some key strategies from corporate finance could potentially help prevent governments from spiraling into financial collapse and destabilizing the global economy.

That’s the conclusion of UConn Business Law Professor Stephen Park and co-author Tim Samples, a professor at the University of Georgia, in their research article titled, “Towards Sovereign Equity,” which is pending publication in the Stanford Journal of Law, Business and Finance in 2016.Continue Reading