Robert Bird


How to Navigate the Five Pathways of Corporate Legal Strategy

MIT Sloan Management Review (forthcoming)

Robert Bird. Co-author: David Orozco

CEOs, board members and executives are forced to navigate increased regulation, lawsuits, varying international legal regimes, and the greater prospect of liability due to stiffer legal penalties.  Top executives recognize that legal capabilities are a necessary element of long-term corporate success. A Financial Times study found that 24 percent of U.S. companies had lawyer-directors in 2000, and in 2009 that amount notably increased to 43 percent. Corporations generate tangible returns, such as higher stock market valuations, when they employ attorneys who serve as board members, and when top corporate officers have legal knowledge.

Paradoxically, the processes through which corporate legal departments provide competitive advantage remain poorly understood. The law is all too often viewed as a constraint on managerial decisions and is often perceived by executives as a source of costs. This prevailing cost perspective towards the law, while valuable, does not explain how leading companies employ their legal departments to secure long-term competitive advantage for the firm.

Robert Bird and his co-authors explain how viewing the law narrowly as a cost or compliance issue inevitably leads to foregone strategic opportunities, and introduce an actionable framework, the Five Pathways of Corporate Legal Strategy: avoidance, compliance, prevention, value, and transformation. These pathways should enable managers to think about the law strategically and identify value-creating opportunities, thereby creating long-term and sustainable value. Legal rules are not just a checklists to complete, but an opportunity to advance firm goals in a competitive business environment.


The Impact of Local Knowledge on Banking

Journal of Financial Services Research (forthcoming)

Robert Bird. Co-author: John Knopf

Do geographic factors influence the performance and behavior of modern banks? Advances in technology and global information sharing have seemingly made geographic characteristics irrelevant, but a bank with geographic advantages can have a positive impact on bank performance. A key factor influencing the geographic literature is the concept of local knowledge, i.e., information that influences bank decision making but is not readily transmittable beyond a limited geographic boundary. Banks possessing local knowledge can offer products and services to qualified local borrowers that other less informed banks might overlook, including for example a more diverse portfolio of products and services to start-ups and small businesses.

Using a combination of bank performance data, and differences in state laws allowing employers to require and enforce non-compete agreements, Professor Bird and his co-author find that strong not-to-compete laws restricting employee mobility in a state negatively impact the incidence of new bank charters while benefiting incumbent employers. Restrictions on the mobility of local knowledge decrease labor expenses because workers lack the bargaining power of being able to take a job with a local rival. Results indicate that increases in labor restrictions are positively correlated with profitability for established banks.  Thus, geographically-specific human capital remains an important differentiating factor that influences bank behavior and competition counter to standard theoretical accounts that might imply otherwise.


Business Law Faculty Takes Center Stage at Annual Conference

The Business Law Faculty in the School of Business participated in the 88th annual Academy of Legal Studies in Business (ALSB) conference, held in Boston, Massachusetts on August 6-10, 2013. The conference featured presentations, workshops, and panels, and hundreds of legal scholars from around the world gathered to discuss a variety of legal and pedagogical topics. Continue Reading


Bridging the Gap between Business and Human Rights

Business law faculty in the marketing department hosted a colloquium titled, “Bridging the Gap between Business and Human Rights.” The event took place on May 14-15, 2013 at the UConn School of Business and was organized by Robert Bird, associate professor of business law in the School of Business and Northeast Utilities Chair in Business Ethics. Assistance was provided by Karla Fox, emeritus professor of business law and special assistant to the provost, and Michele Metcalf, program manager at the School of Business.

The purpose of this colloquium was to explore the potential for common ground between business and civil society groups in the area of human rights. Attendees at the conference explored how firms perceive and interact with human rights, examined how voluntary regulatory regimes can positively influence business behavior, and analyzed how multinational corporations can align their interests with human rights in their chosen markets.

This conference brought together academics from many different disciplines and universities. Authors included Norm Bishara, University of Michigan; Dan Cahoy, Pennsylvania State University; Lucien Dhooge, Georgia Institute of Technology; Janine Hiller, Virginia Tech; Radu Mares, Lund University; David Orozco, Florida State University; Stephen Park, University of Connecticut; and Jamie Prenkert, Indiana University.

From UConn, Shareen Hertel, associate professor of political science, Department of Political Science and Human Rights Institute, Lisa Laplante, interim director, Dodd Center, and Emma Gilligan, associate professor of history and co-director of the Human Rights Institute, gave valuable input during the conference. Executives in residence included Kate Emery ’81, CEO of the Walker Group and reSET (Social Enterprise Trust), and John F. Sherman III, general counsel, secretary, and senior advisor at the Shift Project.

School of Business Dean John Elliott gave opening remarks by emphasizing the importance of human rights and the timeliness of the conference. At the closing dinner, Anthony Ewing, Columbia University, presented the topic, “Teaching Business and Human Rights: an Emerging Discipline.”

The conference was sponsored by the UConn School of Business, the Indiana University Kelley School of Business, the UConn Human Rights Institute, the UConn Center for International Business Education and Research (CIBER), and the Northeast Utilities Chair in Business Ethics.

Papers from the conference will be published as a collection by Elgar Press in 2014.

Click here to view photos from the event.


Universitas 21 – Doctoral Research Conference in Business

The University of Connecticut School of Business hosted the Universitas 21 Doctoral Research Conference in Business (DRCB) April 10-13, 2012. Ph.D. students from twelve U21 schools, including UConn, presented research and received feedback regarding their dissertations from their counterparts, faculty from the participating universities, and UConn faculty. The vision of U21 DRCB is to create a global learning and research platform to prepare the next generation of intellectual leaders in the fields of business, commerce and economics.

This inaugural event was created as a model for future international conferences to be sponsored with Universitas 21. Participants were welcomed at an opening reception at the Hartford Hilton by Robert Bird, Program Chair; Gary Powell, Ph.D. Program Director; and Michele Metcalf, Program Manager. Interim Dean Karla H. Fox greeted the group at the Graduate Business Learning Center the following morning where presentation sessions were held throughout the day. All presentations were video recorded with copies of tapes being provided to presenters. That evening, a Gala Dinner was held at the Hartford Society Room featuring Mr. Jonas Haertle, UN PRME Secretariat. The final day of the conference was held at the Storrs campus at the School of Business and the Alumni Center. Two panel sessions were held on “Finishing the Dissertation” and “From Dissertation to Publication”- which were also recorded and will be available on the website soon. Participants also enjoyed lunch at the School of Business Café, dinner at the Alumni Center as well as a tour of the campus. An optional trip to Boston was also available to participants on Friday.

Attendees at the event included faculty and Ph.D. students from the National University of Singapore, Tecnológico de Monterrey, University College Dublin, University of Amsterdam, University of Auckland, University of Birmingham, University of Delhi, University of Glasgow, University of New South Wales, University of Nottingham, and University of Queensland.

The tracks included International Business, Exchange Rates, Advertising and Branding, Knowledge, Accountability, Investment, Consumer Behavior, Leadership, Management Information Systems, Economics, Corporate Finance, Creativity, Strategy, Taxation and Auditing, Strategies, Markets and Products/Services, and Cognitive Theory.

Photo: Attendees of the Universitas 21


Business Mastery Program for Public Service Certificate Ceremony

The School of Business Executive Education Business Mastery Program for Public Service Professionals held its certificate ceremony at the Graduate Business Learning Center (GBLC) in Hartford on December 15. Dr. Robert Bird, Associate Professor in UConn’s Marketing Department, welcomed honorees, friends and family, distinguished guests and program faculty and staff. He also shared experiences from his course module, Introduction to Employment Law. Dr. Karla Fox, Dean of the School of Business, addressed the group with congratulatory remarks. Other distinguished guests attending the ceremony and assisting Dean Fox with the distribution of certificates included: Department of Transportation Commissioner James Redeker; UConn Director of the Institute of Material Sciences, Dr. Harris Marcus; State Health Care Advocate, Victoria Veltri, JD, LLM; Department of Public Health Deputy Commissioner, Lisa Davis; Department of Social Services Operations Manager, George Chamberlin; Deputy Commissioner of the Department of Developmental Services, Joseph Drexler; and Chief of Quality and Planning, Department of Children and Families, Fernando Muniz.

In closing the ceremony, Dr. Lucy Gilson, Associate Professor in UConn’s Management Department, remarked that she recently brought her MBA change management class to the GBLC to hear Governor Malloy give a speech stating that Connecticut is, “open for business,” and “we are going to compete.” In this speech Governor Malloy outlined a number of changes that the state had made and was in the processes of making to encourage, support, and facilitate business as well as attract new companies and industries to our state. More specifically however, he talked about how we needed to reposition Connecticut to attract and keep current industries. He also discussed how UConn could work in tandem with the state to meet these goals. “Tonight, I believe we are taking a big step toward achieving this goal,” noted Professor Gilson. “The business mastery program which tonight’s honorees have completed helps to insure that our state employees have the managerial tools necessary for us to compete” she added.

Certificate recipients honored included: Bruce Bourgoin, Department of Transportation; YoungHee Chudy, UConn; Patricia Dunn, UConn/Department of Social Services; Africka Hinds-Ayala, Office of Health Care Advocacy; David Madonna, Department of Public Health; Elieen McMurrer, Sharon O’Neill and Wayne Seidel, Department of Developmental Services; Tricia Morelli, Department of Social Services; Cristina Pereira, formerly of Department of Transportation; Marc Petruzzi, Department of Public Safety; Ilia Stranko, Department of Children and Families.

The two-course Public Service Professionals Certificate Program offers Introduction to Management and Introduction to Employment Law & Government Processes. Participants either earn 4 undergraduate or 3 graduate non-degree credits per course. To date, 59 participants have completed the program from agencies and departments, throughout the State. By providing customized educational opportunities to public service professionals, the program enhances participants’ skills, while benefiting State agencies and the residents of the State of Connecticut. Our alumni have credited the program with networking and promotional opportunities as well as the development of advanced management skills. Testimonials on the value and benefits of the program can be found at: www.business.uconn.edu/publicservice.

Pictured (top right): Business Mastery Program for Public Service Professionals 2012 Certificate Recipients, Dean Karla Fox, Faculty and Staff. Pictured (above, left to right): Dr. Robert Bird, Professor of Business Law; Dr. Lucy Gilson, Professor of Management; Mary Palmer, Program Manager; Nancy Brouillet, Adjunct Instructor.


Ackerman Scholars Announced

The Dean’s Council has reviewed the Ackerman Scholars at the University of Connecticut School of Business and made the following awards:

Appointed for the next two years (2011-12 and 2012-13) are:

  • Sulin Ba, OPIM
  • Joe Golec, Finance
  • John Harding, Finance
  • Suresh Nair, OPIM
  • Rex Santerre, Finance
  • Zeki Simsek, Management

Continuing in their second year are:

The Ackerman Scholar award recognizes significant and continuing all round academic productivity among the faculty of the School. It is awarded to faculty who are not already supported by Chair or Professorship appointments. The award is supported by the Ackerman Fund, the School and the departments. The purpose of the Ackerman Fund is to “grant a monetary reward to faculty members who have excelled in classroom teaching, curriculum development, research, outreach to business and state agencies.”


The Business Mastery Program for Public Service Professionals Certificate Ceremony

The University of Connecticut School of Business Executive Education Business Mastery Program for Public Service Professionals held its certificate ceremony at the Graduate Business Learning Center in Hartford on December 15, 2010.

Dr. Lucy Gilson welcomed honorees, friends and family, distinguished guests and program faculty and staff.  She also shared experiences from her course module, Introduction to ManagementDr. Robert Bird and Dr. Michelle Stronz addressed the group with regard to their course modules, Introduction to Employment Law & Government Processes.   Distinguished guests attending the ceremony and assisting Dr. Gilson with the distribution of certificates included: Department of Public Safety Commissioner James Thomas;  Department of Revenue Services Commissioner Richard Nicholson; CT Housing and Finance Authority Administrator, Nancy O’Brien;  State Elections Enforcement Commission Executive Director and General Counsel, Albert Lenge; and Department of Development Services Commissioner Peter O’Meara.

Certificate recipients honored included:  Troy Anderson and Patricia Johannes, (Department of Public Safety); Carol Andrews, (Department of Revenue Services); Oddler Fils and Justin Giorlando, (Department of Transportation); Leanne Harty, (University of Connecticut); Audrey Horan and Erica Garcia, (Department of Social Services); Mark Hirsch, (CT Housing Finance Authority); Sheri-Lyn Lagueux, (State Elections Enforcement Commission); Cristina Boisvert-MacGillis, (Department of Social Services); Linda Rooney and Dawn Stephenson, (Department of Developmental Services).

The two-course Public Service Professionals Certificate Program offers Introduction to Management and Introduction to Employment Law & Government Processes.   Participants either earn 4 undergraduate or 3 graduate non-degree credits per course. To date, 47 participants have completed the program from agencies and departments, in addition to those above, that include the Department of Public Health; Department of Mental Health & Addition Services; Office of the State Treasurer; the UConn Health Center; Veteran Affairs; and the CT Commission on Culture & Tourism. By providing customized educational opportunities to public service professionals, the program enhances participants’ skills, while benefiting State agencies and the residents of the State of Connecticut.  Our alumni have credited the program with networking and promotional opportunities as well as the development of advanced management skills.

Testimonials on the value and benefits of the program can be found at: www.business.uconn.edu/publicservice.

Pictured (top right): Business Mastery Certificate Program for Public Service Professionals 2010 certificate recipients. Pictured (below, left to right): Dr. Lucy Gilson addresses the audience. Dr. Robert Bird discussing his Introduction to
Employment Law course module. Dr. Michelle Stronz congratulates the honorees.