Research


Even In Life-or-Death Situations, Friendships Matter

A new UConn study found that even in life-or-death emergencies, workplace friendships – and enmities – matter.
A new UConn study found that even in life-or-death emergencies, workplace friendships – and enmities – matter. (Semin Park/UConn Photo)

A chaotic, mass-casualty, emergency response drill proved the ideal setting for management Ph.D. candidate Semin Park to test a theory about how dynamic conflict relations emerge and evolve over time. Continue Reading





What Will Blockchain Do For Us?

 

To say Blockchain is a complex concept is an understatement. But to say it’s crucial for savvy business leaders to wrap their heads around it is too.

That’s why the UConn School of Business’ Connecticut Information Technology Institute (CITI) is grabbing the bull by the horns, bringing insights on the emerging and highly adaptable technology to those who need it through workshops, a DappDevs Blockchain chapter, the first-ever Blockchain symposium, and creating new classes this semester. Continue Reading





How Can We Get Your Attention?

Graphic with the words “Digital Marketing” in bold white text on a dark background surrounded by colorful line icons, including charts, speech bubbles, a magnifying glass, a house, and social media symbols.
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading


‘Do I Really Know You—And Does It Matter?’ Professional Familiarity Strengthens Virtual Work Teams

Colleagues troubleshooting an issue in person and online.
Colleagues troubleshooting an issue in person and online. (Getty Images)

Knowing that your project partner used to own a business, earned a specialized degree, or is a technology genius can foster improved working partnerships.

But the fact that she likes chocolate ice cream, fast cars, and Major League Baseball isn’t essential to a productive business collaboration, and can even be detrimental to productivity.Continue Reading