UConn Professor John Clapp, of West Hartford, Named Kinnard Distinguished Research Scholar
Hartford Courant – UConn Professor John Clapp, who has been recognized as one of the top real estate researchers in the world, has been named the first Kinnard Distinguished Research Scholar in the business school’s Center for Real Estate.
UConn Professor John Clapp, who has been recognized as one of the top real estate researchers in the world, has been named the first Kinnard Distinguished Research Scholar in the business school’s Center for Real Estate.
Clapp is a long-time professor of real estate and finance at the UConn School of Business. His areas of expertise include real estate and retail markets, housing price indices, location of anchor stores, option to redevelopment and Connecticut housing.Continue Reading
New Behavioral Lab Expected to Fuel Surge in Research at UConn
Marketing Professor David Norton has a theory he just can’t wait to test, and it involves two things most people love: coffee and their own names.
“One idea that I’m currently pursuing is whether having the name on your morning coffee cup spelled incorrectly can impact your evaluation of that cup of coffee,” Norton said. “Essentially, the idea is that we like ourselves, and pretty much anything associated with ourselves, so when we are reminded about “me” we get positive feelings toward the object that does the reminding.”Continue Reading
Journal of International Marketing (2015), 23 (1), 1-22.
Yuliya Strizhakova and Robin A. Coulter
As globalization has ensued, consumers around the world are increasingly making choices between global brands (sold under the same name in multiple countries around the world), and local brands (sold under a given name in one country or local region). Historically, local brands, particularly in emerging markets, were viewed as low quality and unappealing, but with the increased prevalence of global brands, local brands have become more competitive alternatives that signal originality, local cultural connections, pride and prestige. Notably, local brands are steadily gaining market share in India, China, Russia, and Brazil.Continue Reading
Decision Support Systems, 2015.
Joseph Pancras (Marketing). Co-authors: Ram Gopal (OPIM), Ramesh Shankar (OPIM), Lei Wang (Penn State University)
Consumers are increasingly using mobile services for engaging with firms in the offline world both directly through purchases and loyalty points redemptions, and indirectly through mobile gamification portals related to the retail outlet. One major such portal is Foursquare, the location-based service provider, which has been gaining popularity in the last few years. Continue Reading
Five faculty members from the School of Business have been named Ackerman Scholars for academic years 2015-2017. They are: John Phillips of Accounting, Rex Santerre of Finance, Greg Reilly of Management, Girish Punj of Marketing and Bob Day of Operations and Information Management (OPIM).
Continuing from last year, for academic year 2015-2016, are: Qing Cao and Gary Powell of Management and Xue Bai, Jose Cruz and Suresh Nair of OPIM.
The Ackerman Scholar award recognizes significant and continuing all-round academic productivity among the faculty of the School, said Sulin Ba, associate dean of academic and research support. It is awarded to faculty who are not already supported by endowed chair, professorship, scholarship or fellowship appointments. The award is supported by the Ackerman Fund, the School of Business and the departments.
Journal of Interactive Marketing, Volume 29, February 2015, Pages 39-56.
Authors: Hongju Liu and Joseph Pancras (Marketing). Co-author: Malcolm Houtz (Alliant Inc)
Firms typically have detailed information only about their own customers. In order to gain a broader view of customers across firms, several firms may pool their data together and engage an intermediary called a co-operative database firm to manage and analyze the pooled data to provide better targeting solutions for the firms. In this paper Professors Liu and Pancras study these interesting intermediaries by developing a framework for firms to manage customer acquisition risk using co-operative databases.Continue Reading
Marketing Letters, 2015, 1-16.
Joseph Pancras (Marketing) and Dipak K. Dey (Statistics) Co-author: Xia Wang (University of Cincinnati)
Targeted marketing is increasingly popular among new media firms and accurate targeting requires well-calibrated statistical models which will identify customer preferences from their previous historical transactions so as to customize an offering to their needs. A typical example of such targeted marketing is customized pricing, where a price sensitive customer is given a coupon with a higher face value, while a less price sensitive or brand loyal customer may be given a lower face value or no coupon at all. Continue Reading
Mutual funds are a core element of retirement and investment plans, representing roughly $1 of every $5 held in the bank or financial accounts of US households. In April, MBA students in Professor Mary Caravella’s MBA Marketing classes analyzed how mutual fund products from the roughly 800 fund companies in the industry currently reach the roughly 57 million households who own them, and then debated how one market leader, Capital Group/American Funds, should address some potential profound market forces affecting their retail go-to-market strategy. Continue Reading
UConn Professor Finds that ‘Emotional Intelligence’ May Determine Whether Young Managers Succeed
UConn Management Professor Yuntao Dong and two of her colleagues believe they may have uncovered possible reasons why some young managers thrive in challenging new jobs, while others become frustrated and discouraged.
In an article published on the Harvard Business Review web site, Dong and her colleagues revealed the findings of their research that analyzed the “emotional intelligence” of 214 study participants. While all were highly intelligent, some of them were identified as having a better ability to deal with frustration, uncertainty and other challenges associated with new, demanding tasks.Continue Reading