Ph.D.


Spring 2018 Research Newsletter

Hello Colleagues,

Spring has arrived in Connecticut and, with it a renewed sense of excitement, growth and accomplishment both in our classrooms and through our research commitment. I would like to share with you some of our recent milestones.


Four Alumni Join School of Business Hall of Fame

From left: David Acampora '79; Dean John A. Elliott; Timothy Curt '84, Gayle A. Russell '88 MBA, '95 Ph.D. and Christopher Lafond '87. (Thomas Hurlbut Photography)
From left: David Acampora ’79; Dean John A. Elliott; Timothy Curt ’84, Gayle A. Russell ’88 MBA, ’95 Ph.D. and Christopher Lafond ’87. (Thomas Hurlbut Photography)

The School of Business inducted four accomplished business leaders into its Hall of Fame on Saturday, March 24 in a joyful ceremony that included memories of favorite professors, 50-cent UConn basketball tickets and enormous Dairy Bar hot fudge sundaes. Continue Reading


Dean Elliott Becomes Chair-Elect of AACSB International

School of Business Dean John A. Elliott pictured with students. (Nathan Oldham/UConn School of Business)
School of Business Dean John A. Elliott pictured with students. (Nathan Oldham/UConn School of Business)

John A. Elliott, dean of the UConn School of Business, has been elected vice chair/chair elect of AACSB International – The Association to Advance Collegiate Schools of Business, the ‘gold standard’ accrediting body for business schools. Continue Reading



Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading




Fall 2017 Research Newsletter

Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.