Graduate Programs


Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


MS in Accounting: Leader of the Pack

UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)
UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)

For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation

UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading



New MBA Students Quickly Becoming Leaders

MBA Case Competition First-Place Team (Nathan Oldham/UConn School of Business)
The first place team, from left: Jonathan Neal, Mariam Kurian, Jared Alexis, and Jin Du. (Nathan Oldham/UConn School of Business)

As Insurance Industry Grapples with Change, MBA Candidates Could Become Trailblazers

First-year UConn MBA students faced one of their first big hurdles earlier this month when they were presented with a real-life, pressure-filled case competition, made all the more interesting by the presence of a special judge. Continue Reading





Fall 2017 Research Newsletter

Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.


Student Real Estate Experience Program

2017 SIOR Fall World Conference

This October, SIOR held its annual Fall World Conference in Chicago. The Student Real Estate Experience Program is designed to allow undergraduate and graduate students with a strong interest in real estate to attend, sponsored by SIOR. After an application process, UConn student Kelly Yates ’18 was selected to attend the conference. Says Kelly, “This was an excellent opportunity for me to meet and learn from a wide range of real estate professionals from across the country and the world.” She was able to attend a number of events and hear speakers from the industry discuss key topics and trends.

The UConn Center for Real Estate would like to thank SIOR Global and the Connecticut/Western Massachusetts SIOR Chapter for their continued support of its students.