UConn Today asked Timothy B. Folta, professor of management and the Thomas John and Bette Wolff Family Chair of Strategic Entrepreneurship at UConn’s School of Business, for his views on Tesla’s bid to bypass dealerships.
Faculty
UConn Marketing Professor, Colleague Find that Merchants Can Use In-Store “Showrooming’’ to Boost Online Sales
Most consumers today split their shopping experiences between traditional brick-and-mortar stores and internet purchases. But if you believe that traditional, in-store browsing is facing extinction, think again.
In fact, it is often a trip to the mall or shopping center that gives consumers the confidence they need to buy similar, or more upscale, items online, according to research conducted by UConn Assistant Professor Jane Gu and her colleague, Giri Tayi, from the State University of New York at Albany.Continue Reading
‘The Doors are Open to Anyone with Ideas’ University Leaders Say that Student Entrepreneurship is on the Fast Track
When Management Professor Rich Dino started a course that helps non-business majors write a business plan, it filled almost instantly. He scheduled two more classes, and the same thing happened.
“This semester I have students majoring in everything from physics to music, and their different views enhance the class,” Dino said. “The doors are open to anyone with ideas.”Continue Reading
Faculty Research: Study Shows that Decision Aids Can Hurt Consumer Decision Making
Journal of Retailing (2014)
Nicholas Lurie. Co-Author: Na Wen.
To help consumers deal with increasing amounts of information, many online retailers offer simple decision aids, such as the ability to sort products on a particular product attribute. Intuitively, such aids should help consumers but, in a recent article, Nicholas Lurie and a colleague at City University of Hong Kong show that simple decision aids can hurt consumers’ ability to make good decisions.
Whether decision aids help or hurt depends on the extent to which choices involve tradeoffs among attributes. For example, a consumer buying a laptop might want a large screen and lots of memory. If large screen laptops usually come with lots of memory then using a decision aid to sort on screen size will help the consumer choose the best laptop for her. However if, instead, the consumer wants a large screen and light weight laptop, and large screen laptops tend to be heavy, sorting on screen size will not enhance choice. The authors suggest that consumers use simple decision aids as substitutes for cognitive effort and find that the more consumers use such aids, the lower the quality of their decisions. Providing consumers with multiple decision aids, such as the ability to eliminate as well as sort products, is one way to overcome the negative aspects of such aids.
Faculty Research: When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior
Journal: Marketing Science (2015)
Hee Mok Park. Co-author: Puneet Manchanda.
In many consumption settings (e.g., restaurants, casinos, theme parks), individuals consume products either alone or with their peers (e.g., friends and/or family members). In such settings, it is likely that through social influence, a consumer’s decision on what to purchase or how much to consume is influenced by the purchase or consumption decisions of their peers.
Marketing researchers have had much interest in measuring such social influence and were primarily focused in estimating how one’s behavior (e.g., how much to spend) is influenced by the behavior of the peer. However, a consumer could not only be affected by the peer’s behavior, but also by other events that influence the peer to change his/her behavior. For example, if the peer gets a promotion, but the focal consumer does not, the focal consumer might judge the differential treatment to be unfair and react negatively. Another mechanism by which social influence could operate could be when the peer is physically present, but does not engage in the behavior under question. In other words, the peer’s presence could directly affect the focal consumer’s consumption behavior as the lack of consumption by the peer may signal a subtle or transient change in preferences. In response to this, the focal consumer may modify her behavior.
The authors develop an empirical model that allows them to identify all three effects simultaneously and apply it to behavioral data from a casino setting. The data comprise detailed gambling activity for a panel of individuals at a single casino over a two-year period. The results show that all three types of peer effects exist. The results also indicate that accounting for these peer effects simultaneously and identifying them at an individual level could help marketing managers draw up better guidelines for promotion policies as well as policy makers implement a more informed regulatory regime for the casino industry.
Report Finds “Conflicts of Interest” Have No Effect on FDA Advisory Committee Votes
Policy and Medicine – Stringent conflicts-of-interest policies keep many experts off of FDA advisory committees. A new study suggests that the fear of pro-industry bias underlying these policies may be misplaced, and also serves to keep highly qualified candidates off of these committees.
James C. Cooper, director of research and policy at the Law and Economics Center at George Mason Law School and Joseph Golec, professor of Finance of the University of Connecticut, who conducted the study, sought to compare conflicted members’ voting patterns with objective criteria. They found that decisions by advisory committees with conflicted members to recommend drugs were more likely to be consistent with both the ultimate FDA decision as well as stock market predictions than non-conflicted advisory committees and members.
Message from the Dean (Winter 2014)
This article first appeared in the UConn Business magazine, Volume 4, Issue 1 (Winter 2014)
The entrepreneurial spirit has always been a part of the fabric of the State of Connecticut. We are, after all, home to the first hamburger, the original lobster roll, the Wiffle Ball and the Frisbee, the sewing machine and color TV. More recently, Connecticut innovators created the first nuclear submarine and the first artificial heart. Continue Reading
Award-winning Professor John Mathieu Combines Humor, High Standards in Teaching Doctoral Students
John Mathieu, a professor of management who is described as funny, kind, academically demanding and willing to ‘go the extra mile’ for his students, has earned the Edward C. Marth Mentorship Award for leadership and dedication.
The award, given to a UConn faculty member who teaches at the graduate level, is designed to encourage and reward outstanding mentoring of graduate students. Mathieu has been at the University since 1999 and is the Friar Chair in Leadership and Teams.
“It’s flattering to receive this award,” said Mathieu, who has chaired 19 dissertations and participated in 29 dissertation committees during his career. “It’s a privilege and an honor to get to work with Ph.D. students who are growing into scholars and then embarking on their careers.”
Sulin Ba, associate dean at the School of Business, said Mathieu is very deserving of the award. “His graduate students have been extremely successful. Both current and former students, and his faculty colleagues, testify to his commitment to his students and their careers,” she said. “His work is an inspiration to us all.”
Mathieu earned his bachelor’s in psychology from UConn, and both his masters in psychology and doctorate in industrial/organizational psychology from Old Dominion University. He taught at The Pennsylvania State University until 1999, when he joined the faculty at UConn.
“My experience is that the harder I work with graduate students, the harder they in turn work. It’s exhausting but exhilarating,” Mathieu said. “I find out where they are—and then I keep raising the bar. And they respond and do great things.”
Lauren D’Innocenzo, ’14 Ph.D., an assistant professor in management at Drexel University, described Mathieu as the epitome of an outstanding mentor.
“It is no coincidence that John Mathieu’s students present more papers at academic conferences, win more awards, and publish more papers in top-tier journal outlets,” she said. “John demands the best from his students, not only in publishing quality but in terms of professional demeanor and ethical responsibilities.”
M. Travis Maynard, ’07 Ph.D., an associate professor at Colorado State University and one of Mathieu’s former students, agreed. “I am constantly impressed with John’s passion for what he does as an academician. One of John’s greatest strengths is his predisposition to expect quite a bit from his students. The fact that John has such high expectations for us, makes us raise our performance, because we don’t want to let John down.”
David Souder, a management professor and Ph.D. coordinator, said Mathieu also sets the ‘gold standard’ for his faculty peers.
“Everyone knows that John’s seminars are demanding, and yet I often hear laughter coming from the seminar room,” Souder said. “This is because John has a gift for expressing high-level academic concepts in a down-to-earth way.
“John remains a popular choice as a dissertation-committee member because of his clear thinking, methodological expertise and developmental approach,” Souder said. He noted that all of the students advised by Mathieu in recent years have completed high-level publications during their time at UConn and have accepted positions at prominent research universities.
Meanwhile, Professor Gary Powell, former academic director of the School of Business Ph.D. Program, said that Mathieu has tried hard to reduce gender inequalities in the academic profession. He makes sure his students are aware of starting salaries in their fields and encourages them to demand a fair wage.
“I have the utmost admiration for how Professor Mathieu mentors doctoral students,” Powell said. “I cannot imagine anyone doing it better.”
Many of his former students paint a picture of a professor who is genuinely interested in their well-being.
“John genuinely cares about the success and happiness of his students,” added D’Innocenzo. “He is always looking out for opportunities, whether it is to learn a new skill, meet potential collaborators, or aide in finding an academic position.” He goes the extra mile to foster relationships with others in the field, she said.
Margaret Luciano, a 2015 Ph.D. candidate who has accepted a job at the Arizona State University, describes Mathieu as a tireless advocate for his students. “John mentors graduate students to be able to conduct their own research, not merely to help conduct his research,” she said.
Mathieu said one of his first goals when meeting a new student is to find an area of research that is most meaningful to him or her. He said he then looks for opportunities to pair people up on projects, adding that a network can be incredibly valuable in developing skills and career options.
“I must admit that one of the things that I am proudest of, is the fact that there is now a cadre of UConn graduates who help one another. They look out for one another, they collaborate with one another, and they share their networks and their insights,” he said, fondly referring to them as the “Husky Pack.” “I get great pleasure when colleagues from other institutions tell me how nice, professional and skilled my graduates are.”
Mathieu said he enjoys watching them transition to their own program and that it is like a parent watching their children go off into the world.
Maynard said he still contacts Mathieu for valuable advice.
“While it has been seven years since I graduated from UConn, John and I continue to work together and he still is a mentor for me in several ways,” Maynard said. “John is always quick to respond to any question that I may have—be it research-focused of simply career development advice.”
Mathieu said doctoral students have different needs than, for instance, undergrads. Many are juggling their doctoral work with marriage, children and mortgages. “They’ve got bigger life stresses than they did as undergraduates,” he said. “They have real lives and a lot of people depending on them. I feel it is important not only to support the student, but to help the entire person.”
In fact, instead of accepting the $4,000 stipend that comes with the award, Mathieu has requested it be put in a special fund to help doctoral students with expenses related to their studies.
“These adults are going through many of life’s challenges and critical periods—and they are stressed,’ Mathieu said. “And they, in turn, are going to soon be in positions where they influence many other lives. My goal is to also help them to become compassionate and good human beings, not just researchers and classroom teachers.”
D’Innocenzo said she has adopted some of her former professor’s style.
“As a new faculty member, I only hope that I am able to provide the same mentorship for my students as he has done for me,” she said.
Season’s Greetings from the Dean
The distinct chill in the air tells us it’s that time of year again. As classes come to an end, study areas crowd with students preparing for this week’s finals.
As the year closes, it’s a pleasure to look back at the many accomplishments of our students, academically and beyond. These accomplishments would not be possible without the daily efforts of faculty, staff and students who create and maintain a great environment for learning and growth. Thank you.
Take a moment to watch “Decking the Halls,” featuring President Herbst, Provost Mun Choi, some of our coaches, Jonathan the Husky, and many more, as we celebrate this festive season.
Wishing you and yours happy holidays.
John A. Elliott
Dean
Faculty Research: Consumer Reactions to Round Numbers in Brand Names
Marketing Letters (forthcoming)
Kunter Gunasti and Timucin Ozcan.
In a recent research Kunter Gunasti and his-coauthor show that consumers prefer products labeled with brand names including round numbers (e.g., Centrum 100 multivitamins) to those including non-round numbers (e.g., Centrum 103). A systematic investigation of alphanumeric brand names used in numerous product categories indicates that round numbers such as 10, 50, 100, etc. are over-represented in the marketplace. Regardless of the product category, consumers have more favorable judgments and higher preferences of brand names including round numbers.Continue Reading