Hee Mok Park

Assistant Professor

Marketing

Education/Professional Certification

PhD, University of Michigan, Ann Arbor, Michigan
MS, Yonsei University, Seoul, Korea
BBA, Yonsei University, Seoul, Korea

Areas of Expertise

Models of Social Interaction and Peer Effects
Digital Marketing
Marketing Analytics
Bayesian Econometrics

Biography

Professor Hee Mok Park builds econometric models to solve challenging and practically important marketing problems. He is particularly interested in measuring how people’s consumption behaviors are influenced by other consumers through digital and social media. His most recent work was published at Marketing Science and his research has been cited in business media such as the Wall Street Journal.