Faculty


Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


Professor Noble to Lead Werth Institute

Professor David Noble has been named the director of the Peter J. Werth Institute for Entrepreneurship and Innovation at UConn. (Nathan Oldham/UConn School of Business)

Business School Professor Predicts UConn is on Cusp of Powerful Entrepreneurial Growth

David Noble, a professor-in-residence in the management department at the School of Business, has been named the director of the new Peter J. Werth Institute for Entrepreneurship and Innovation at UConn. Continue Reading



The ‘Kodak Moment’ That Could Revolutionize Business

UConn Today– On Tuesday, shares in Kodak surged after the company announced plans to launch cryptocurrency called “KodakCoin” to empower photographers and agencies to take greater control in image rights management. Only a few years ago, the 130-year-old company emerged from bankruptcy with a new focus, but its shares had been steadily declining. What does this indicate about cryptocurrency and what does it mean for the long-term financial health of the iconic photography company? David Noble, director of UConn’s Peter J. Werth Institute for Entrepreneurship & Innovation, has the answers.

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MS in Accounting: Leader of the Pack

UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)
UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)

For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation

UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading



Broadband Companies, Public Officials Set Sights on Super-Fast Internet

Stamford Advocate– The race is on to expand high-speed internet service across the country.

Stamford-based Charter Communications has emerged as a leader in the broadband industry, as it has connected millions of customers across the country in recent months to super-fast “gigabit” service. In Connecticut, public officials are also pushing ahead with a number of rapid-connection initiatives, which they argue are engines of economic growth. But these programs must tackle significant challenges — including recent regulatory changes — to fulfill their potential.

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Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading


Stamford Publisher’s Journal Aims for Health Care Breakthrough

Stamford Advocate – In the past 15 years working in health care communications, Tory Cenaj has chronicled many of the trends shaping the industry. Her new project focuses on what could be another breakthrough.

Cenaj is the founder and publisher of “Blockchain in Healthcare Today,” an online journal set to debut next month. The launch of the publication reflects her faith in the potential of technology she thinks could transform the health care industry by ushering in more data security and producing major savings.

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