UConn Today – Former Connecticut State Sen. Antonietta “Toni” Boucher ’02 MBA and her husband, Henry “Bud” Boucher, had a lot to celebrate in 2020. They had just celebrated their 50th wedding anniversary and Bud, a management consultant and entrepreneur, had reached his greatest career success. The couple had always wanted to do philanthropic work, and now they would have the financial means to do so.
Department News
Articles about activities within the academic departments
Otis Innovation Hackathon Prompts Undergrads to Leverage Emerging Tech

World’s leading elevator company gives winning participants $10,000 in scholarships
Imagine using your voice to summon an elevator—or several of them—to take you and your colleagues up to a meeting or asking the elevator for personalized directions to a nearby restaurant that could then be transferred to your cell phone.Continue Reading
One Year After the Russian Invasion of Ukraine: Can Businesses Prevent Future Wars?
UConn Today – The Russian invasion of Ukraine has captured the attention of Americans in ways that few other conflicts have, and created challenges that today’s business students will likely grapple with for the rest of their careers.
That’s the perspective of two leading business-ethics scholars who will be the guest panelists during a Feb. 20 program called “Business, Peace and the War in Ukraine: One Year Later.’’ It is part of the School of Business’ Equity Now speaker series that addresses prominent justice and human rights issues in business.
‘My Advice to Future Entrepreneurs is: TRY!’
Professor Robin Coulter Named 2023 American Marketing Association Fellow

Professor Robin Coulter, head of the Marketing Department at the School of Business and Voya Financial Fellow, has been named a 2023 American Marketing Association (AMA) Fellow.Continue Reading
Fueled by Curiosity and Hard Work, MSBAPM Student Wins International Sustainability Challenge

An insatiable curiosity, hard work, and a background in business development and planning helped UConn graduate student Olaoluwa ‘Ola’ Ogunseun and his team win a prestigious international competition.
Ogunseun won the U21/PwC Innovation Challenge, which brings together graduate students from 28 universities around the world. The four-month long competition, which ended in December, asked students to examine sustainability in business practices and recommend solutions.Continue Reading
U.S. News Ranks MSA Program Among the Best in Nation For Ninth Consecutive Year

In keeping with its tradition of excellence, the Master of Science in Accounting (MSA) program is again recognized as among the best online academic programs in the nation, according to the latest ranking by U.S. News & World Report.Continue Reading
Management Professor Nora Madjar Appointed Associate Dean

Professor Nora Madjar, a 20-year faculty member who has won multiple teaching awards and is a leader in curriculum development and review, has been appointed Associate Dean for Undergraduate Programs at the School of Business. Continue Reading
Let’s Get This Party Started: UConn Researcher, Colleagues Discover that Certain Celebrations Can Boost the Health of Participants
UConn Today – Whether it’s a graduation party, a milestone birthday, or a toast to a promotion, celebrations can benefit participants’ health and wellbeing.
Those are the findings of UConn marketing professor Danielle Brick, whose research was just published in the Journal of Public Policy & Marketing.
Student Spotlight: Jorge Perdomo

Jorge Perdomo is a senior Marketing Management major with a concentration in Digital Marketing & Analytics planning to graduate from UConn in May 2023. Jorge works as an eCommerce Data Analyst for ShelterLogic and has been in the position since August 2022. Jorge started his journey with ShelterLogic on Handshake. “I had a recruiter reach out to me and suggested that I apply.”, he recalls. After applying, the recruiter scheduled an interview with the hiring manager, supervisor, and the head of HR to further discuss Jorge’s experiences and future responsibilities. The most prominent factor that attracted Jorge to this position was how it integrated both of his interests, Data Analytics and Marketing, into one role. He had found in his search that companies usually prioritize one or the other with their internship offerings. Jorge also enjoyed the hands-on aspects of the role, “I was told that I’d be able to join in and participate in weekly meetings across different departments to discuss growth opportunities and areas that can be improved on, which stood out for some of my other offers”, he states.
At ShelterLogic, Jorge is primarily responsible for reviewing data on listings with well-known retail customers such as Home Depot and Walmart. Jorge searches for any inconsistencies in the data, and then utilizes the customers’ portal to correct any of the noticeable errors. He also must gather data on any new and existing products with Salsify, a customer relationship management software which houses all of ShelterLogic’s information regarding our products, and export it onto the retail portal for customers. With that being said, “One of the greatest things about this position is that no task or day is the same.”, he adds. Jorge’s favorite professional experience so far has been learning all the different portals that customers are using; “As a consumer, it’s so easy to just see a listing on Amazon or Walmart and click add to cart but going behind the scenes and seeing the steps required to create an item from the very beginning and working in all the data until the listing goes live has easily been one of my most favorite and educational tasks.”, he notes.
A piece of advice Jorge offers to students is to not be so hard on yourself throughout your application process. He would like to emphasize the importance of understanding what your soft skills are and how you could apply them into specific positions. “It’s very easy for students to focus on how their technical skills will play into the position, but companies also want to see how you will fit into their culture as well!”, he shares; “There will be companies that do not see you as a fit, and that’s ok! It’s important to always ask for feedback and pointers on what you could improve on. Take the whole interview process as a learning experience and make sure to remind yourself that rejection is just redirection!”.