Marketing



UConn’s EMBA Program Ranks No. 20 in the Nation

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The UConn Executive MBA program is among the most elite in the nation, ranking among the Top 20 programs of its kind, according to Fortune.

The EMBA program earned its high ranking because of its ability to attract top students, its outstanding reputation among companies, and its alumni representation in senior management of Fortune 1000 companies.

The 2022-23 Best EMBA ranking puts UConn’s program at No. 20 out of the 55 programs that the publication ranked as outstanding.

“Our EMBA program was designed to cater to the unique needs of mid-career executives, who already have high level skills, and are looking to round out their experiences,” said David Souder, Associate Dean of the School of Business and former Academic Director of the program.

“We’ve maintained high admission standards in the program, and it isn’t unusual for our EMBA students to also have advanced degrees in nursing and law or to have already earned a doctorate,” he said. “Furthermore, our program has been thoughtfully designed to enhance collaboration between expert faculty and mature students. Our students learn both from their instructors but also from each other through team projects.”

Professor Stephen Park, who is currently the Academic Director of the EMBA program, said the program has a proud and enthusiastic alumni community that supports its current students.

“We deliberately leverage those close working relationships, and that’s something our students welcome,” Park said. “We don’t have specialized tracks in our program, but rather we offer soup-to-nuts exposure to what top leaders in an organization need to know.”

The UConn EMBA program is now accepting applicants for the Fall 2023 class. For more information, please visit emba.business.uconn.edu


Surprise Outcomes When Little Consumer Secrets Kept From Loved Ones

UConn Today – Do you keep secrets from your loved ones, family, or friends? It turns out that many people do. Whether ordering something online and hiding the package when it arrives, hiring a cleaning service and not telling your roommate, or eating a pizza instead of dieting, we often have secret purchases that we just prefer not to divulge.


Nine ‘Enthusiastic, Well Qualified’ Faculty Join School for Fall 2022

(Photo courtesy of University Communications)

The School of Business is welcoming nine new faculty members this semester, continuing a trend of successful recruiting. Many of the new hires already have strong research accomplishments and awards for teaching excellence.Continue Reading


Professor: Walt Disney Co. Chose Values Over Politics; Other Corporations May Face Similar Dilemmas

UConn Today – The Florida state legislature this week voted to end the Walt Disney Co.’s special tax district, which has permitted the Orlando amusement park to govern its land and save millions each year in taxes. UConn Today spoke with business law Professor Robert Bird, the Eversource Energy Chair in Business Ethics and past president of the Academy of Legal Studies in Business, about the vote.


Marketing’s Kelly Herd Among Top 50 Best Undergrad Professors

Headshot of Marketing Professor Kelly Herd
Marketing Professor Kelly Herd (Contributed Photo)

UConn marketing professor Kelly Herd, who specializes in consumer psychology and creativity, and is known as a passionate advocate for her students, has been named to Poets & Quants’ list of 50 Best Undergraduate Business Professors.Continue Reading


School of Business Offers New Minor in Social Responsibility and Impact in Business

UConn Today – Addressing growing interest from UConn students, the School of Business is launching a minor in Social Responsibility and Impact in Business.

The program is open to all UConn undergraduates, regardless of major. A parallel concentration is also being offered to marketing majors.



Professor: Women Beware! The Boss Could Be Monitoring Your Private Health Information

Cropped shot of a pregnant businesswoman giving a presentation in the boardroom
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Women need to be cautious about accepting ‘femtech’ healthcare benefits through work, because it could result in personal reproductive information being shared with employers.

That’s the recommendation of Professor Elizabeth “Liz” Brown of Bentley University, who will discuss her award-winning research during an April 4 virtual lecture. The program is part of the UConn School of Business’ Equity Now lecture series.Continue Reading