Marketing


Cinthia B. Satornino Joins Business Faculty

Cinthia B. Satornino (Nathan Oldham/UConn School of Business)
Cinthia B. Satornino (Nathan Oldham/UConn School of Business)

Professor Contributes to White House Agenda on Fostering Success Among Hispanic College Students

Newly hired UConn professor Cinthia Beccacece Satornino hopes to use her expertise as part of a White House educational initiative to assist Hispanic students in completing their college education. Continue Reading



The Right to Disconnect

Close-up hand Female Cell phone Paris seine bridge message sms e-mail

French People Say ‘Non, Merci’ to After-Hours Work; Should U.S. Employees Follow?

A new ‘Right to Disconnect’ law that went into effect on Jan. 1, 2017 gives French employees a qualified legal right to ignore work emails outside of normal business hours.

Designed to reduce work-related stress and decrease employee burnout, the law requires companies with 50 or more employees to form policies with their workers that limit work-related technology use after hours. Continue Reading


I’ve Got to Buy That!

Lenovo Thinkpad X201 Notebook (iStock)

Best Mergers and Acquisitions Significantly Enhance Consumers’ Perception of Products

Consumer-product companies that execute well-thought-out mergers and acquisitions can tap a customer gold mine.

Not only can they appeal to savvy shoppers’ brand preferences, but also boost profits, streamline expenses and increase prominence among vendors. Continue Reading


Need for Compliance Officers Skyrockets

Business man signing a contract

School of Business Partners with UConn Law to Offer New Certificate in Corporate/Regulatory Compliance

The University of Connecticut School of Business and the School of Law have partnered to create a certificate program in Corporate and Regulatory Compliance in response to the business community’s growing demand for risk-avoidance expertise.

“This is one of the fastest-growing specialties in business today and, with the right credentials, experts are commanding top jobs,” said Business Law Professor Robert Bird. Bird is one of the co-founders of the graduate-level program with Peter Lindseth, the Olimpiad S. Ioffe Professor of International and Comparative Law and Director of International Programs at UConn Law. Continue Reading


Brainstorming, Friendships & Mansions

From left: Alexis Flowers, Southern University of Baton Rouge; Tshepo Makobela, University of Johannesburg; Alison Witschonke, University of Vermont; and Laura Van Eeckhoudt, Belmont University. (UConn School of Business)
From left: Alexis Flowers, Southern University of Baton Rouge; Tshepo Makobela, University of Johannesburg; Alison Witschonke, University of Vermont; and Laura Van Eeckhoudt, Belmont University. (UConn School of Business)

CIBER Challenge Gives Students an Advantage in the Workplace

Career advice from GE executives, a scavenger hunt at Newport, R.I.’s famous mansions, a brain-teaser on global transportation, and a chance to meet business students from around the globe highlighted the 2016 UConn CIBER Case Challenge. Continue Reading


Building a Culture of Corporate Compliance

This event has been cancelled.

Executive Breakfast | Building a Culture of Compliance | Nov. 15, 2016

Corporate compliance is one of the hot-topic issues in business today, and it will be the the subject of a Nov. 15 Executive Education breakfast program, “Building a Culture of Compliance,” offered by the University of Connecticut School of Business at its Stamford Campus. Continue Reading


‘Their Success is My Success’

Kevin McEvoy (Nathan Oldham/UConn School of Business)
Kevin McEvoy (Nathan Oldham/UConn School of Business)

Marketing Professor Kevin McEvoy Wins Stamford Faculty Recognition Award

Marketing professor Kevin McEvoy doesn’t mind putting in extra work if it fosters greater success among his students.

Each week he reviews around 130 student critiques in addition to student team presentations, a time-consuming task, because he believes that writing them helps students become more focused, better thinkers and stronger learners.  Continue Reading


Shaping an Emerging Global Agenda

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Professor Park, Colleagues Awarded UConn Academic-Plan Grant to Help Further the Study, Practice of Human Rights in Business

Business law professor Stephen Park and UConn colleagues have been awarded a $265,000 research grant under UConn’s Academic Plan to investigate ways to protect and promote human rights in the business world.Continue Reading


Robin Coulter, Marketing Professor, Receives S. Tamer Cavusgil Award

Robin Coulter and Yuliya Strizhakova (Pierce Harman Photography)
Robin Coulter and Yuliya Strizhakova (Pierce Harman Photography)

Robin Coulter, professor of marketing, University of Connecticut, and Yuliya Strizhakova, associate professor of marketing, Rutgers University received the 2015 S. Tamer Cavusgil Award at the Summer 2016 American Marketing Association Conference held in Atlanta in early August. The Editorial Board of the Journal of International Marketing identified their article, “Drivers of Local Relative to Global Brand Purchases: A Contingency Approach,” as making the most significant contribution to the advancement of the practice of international marketing management in 2015.