Career advice from GE executives, a scavenger hunt at Newport, R.I.’s famous mansions, a brain-teaser on global transportation, and a chance to meet business students from around the globe highlighted the 2016 UConn CIBER Case Challenge. Continue Reading
This event has been cancelled.
Corporate compliance is one of the hot-topic issues in business today, and it will be the the subject of a Nov. 15 Executive Education breakfast program, “Building a Culture of Compliance,” offered by the University of Connecticut School of Business at its Stamford Campus. Continue Reading
Marketing professor Kevin McEvoy doesn’t mind putting in extra work if it fosters greater success among his students.
Each week he reviews around 130 student critiques in addition to student team presentations, a time-consuming task, because he believes that writing them helps students become more focused, better thinkers and stronger learners. Continue Reading
Business law professor Stephen Park and UConn colleagues have been awarded a $265,000 research grant under UConn’s Academic Plan to investigate ways to protect and promote human rights in the business world.Continue Reading
Robin Coulter, professor of marketing, University of Connecticut, and Yuliya Strizhakova, associate professor of marketing, Rutgers University received the 2015 S. Tamer Cavusgil Award at the Summer 2016 American Marketing Association Conference held in Atlanta in early August. The Editorial Board of the Journal of International Marketing identified their article, “Drivers of Local Relative to Global Brand Purchases: A Contingency Approach,” as making the most significant contribution to the advancement of the practice of international marketing management in 2015.
Logan Bement ’16 Uses Marketing, Data to Improve Professional Baseball for Fans, Players
Logan Bement ’16 may have stopped playing baseball after high school, but his love of the game has never diminished.
With a passion for marketing, a strong grasp of data analytics, and a powerful dose of initiative, Bement has launched a career that he hopes will enhance the best of Major League Baseball—both for the fans and the players. Continue Reading
Business Law Conference Draws International Experts, Sparks New Ideas
Experts in business law, management and a range of social science disciplines attended a two-day conference at UConn titled, “Public Regulation and Private Governance: Competitors or Collaborators?”
Conference participants, from North America and Europe, presented 14 papers that tackled the complex topic of how public regulations and private governance can complement each other.
The keynote dinner featured Continue Reading
New York Life President John Y. Kim ’87 MBA Delivers Light-hearted, Advice-Filled Commencement Speech
Be kind to your siblings and your co-workers, never show up at a celebration empty handed, and listen to your mothers.
That was some of the advice that alumnus John Y. Kim ’87 MBA, the president and CIO of New York Life, offered to School of Business graduates during commencement on May 8. Continue Reading
Kayla O’Leary: Marketing
‘Those High Achievers Pulled Out a Competitive Side in Me!’
Kayla O’Leary ’16 combined her passion for marketing and her love of the law into an honors thesis during her senior year.
How do you balance a consumer’s freedom of speech, including the right to gripe about a product or service on social media, with a company’s right to respond to unfair criticism and protect its brand equity?Continue Reading
Middlebury College in Middlebury, Vermont, has awarded a prestigious fellowship to Wynd Harris, associate professor in-residence of marketing, which will allow her to pursue her interest in learning modern Hebrew, and ultimately assist her in researching the relationship between military expertise and entrepreneurship.Continue Reading