Feature

School of Business featured news


‘Udder’ Geniuses

Oakridge Dairy
Oakridge Dairy, a sprawling, 1,600-acre farm, has recently invested in new facilities and modern equipment to care for its 2,500 cows and is looking to agri-tourism as a means of offsetting the cost of modernization. (Seth Bahler/Oakridge Dairy)

Student Marketing Team Wins Oakridge Dairy Competition with Creative Ideas to Draw Consumers to Farm

While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading


New MBA Students Quickly Becoming Leaders

MBA Case Competition First-Place Team (Nathan Oldham/UConn School of Business)
The first place team, from left: Jonathan Neal, Mariam Kurian, Jared Alexis, and Jin Du. (Nathan Oldham/UConn School of Business)

As Insurance Industry Grapples with Change, MBA Candidates Could Become Trailblazers

First-year UConn MBA students faced one of their first big hurdles earlier this month when they were presented with a real-life, pressure-filled case competition, made all the more interesting by the presence of a special judge. Continue Reading



The Next Generation of Innovators

UConn Today – After announcing his $22.5 million commitment to UConn to foster innovation on Dec. 4, donor Peter Werth attended presentations by alumni, graduate, and undergraduate student innovators during the Entrepreneurial & Innovation Student Huddle held at the newly named Peter J. Werth Residence Tower, formerly Next Generation Connecticut Residence Hall.

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‘Thirty Ideas Are Better Than One’

Marketing students at the Oakridge Dairy Farm in Ellington, Conn. (Seth Bahler/Oakridge Dairy)
Marketing students at the Oakridge Dairy Farm in Ellington, Conn. (Seth Bahler/Oakridge Dairy)

Ellington’s Oakridge Dairy Seeks Business Expansion Suggestions from Marketing Students

The CEO of Oakridge Dairy Farm in Ellington is asking UConn’s senior marketing students to offer ideas on new ways to generate income for the sprawling, 1,600-acre farm, which is one of the largest of its kind in Connecticut. Continue Reading


UConn Receives $22.5M Gift for Entrepreneurship, Innovation

Peter J. Werth speaks at an event to announce his $22.5 million commitment to the University on Dec. 4, 2017.
Peter J. Werth speaks at an event to announce his $22.5 million commitment to the University on Dec. 4, 2017. The pledge from Werth, an innovator in generic prescription medication, is the second-largest in University history. Seated is President Susan Herbst. (Peter Morenus/UConn Photo)

The UConn Foundation has received a $22.5 million commitment from Peter J. Werth, ensuring a legacy of innovation and entrepreneurship for generations of students to come.

“Peter’s transformative and historic commitment cements his legacy as a most generous friend to UConn,” said Josh Newton, President and CEO, UConn Foundation. “As a steadfast UConn supporter for many years, Peter has previously given very generously to our athletic programs. We’re grateful that his generosity has expanded to include academics, especially into an area that supports the economy of our state: entrepreneurship and innovation. We hope he will inspire others to follow his lead.” Continue Reading




The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading