UConn Professors Find that Some Self-Reporting is Flawed
Nursing homes may be inflating their self-assessments in an effort to improve their Medicare star ratings, according to a new study by UConn OPIM professors Niam Yaraghi and Ram Gopal and their colleague, Xu Han ’17 Ph.D. Continue Reading
Hello to friends and colleagues across the country and around the world! The beginning of a new academic year is filled with energy and excitement, both for our students and our faculty. This year that momentum is augmented by a team of new faculty members who bring both extensive research accomplishments and a love of teaching to UConn.
The Journal of Blacks in Higher Education – Ugochukwu O. Etudo, a new assistant professor of operations and information management in the School of Business on the Stamford campus of the University of Connecticut, has developed software that can be used to search the internet and the so-called “Dark Web” to identify websites that espouse radical views and violent behavior.
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)
When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
Professor Etudo Created Software that May Pinpoint ISIS, Other Hate-Groups’ Radicalization Sites
A fascinating trait of mass murderers and terrorists is that they typically leave a lengthy manifesto detailing the impetus for their actions. Continue Reading
Hartford Business Journal – Connecticut Innovations has awarded $500,000 in venture funding to LambdaVision, a company spun out of UConn research, to further its work on a retinal implant to cure vision loss for millions of people worldwide.
David Bergman explains some of his research and its implications beyond the betting world. (Nathan Oldham/UConn School of Business)
Professor Bergman’s “NFL Survivor Pool” Plan Has Ramifications for Other Businesses, Too
OPIM professor David Bergman loves football, predictions, and data analytics, so it is little surprise that he would use his knowledge to plan an NFL survival-pool strategy. Continue Reading
From left: Shijie Lu, Ying Xie, Yakov Bart, and Xueming Luo. (Nancy White/UConn School of Business)
“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
Joseph Pancras, associate professor of marketing, used data on customer traffic, sales per transaction, and profit margin for a total of almost 14,000 transactions over a period of 49 weeks. (Nathan Oldham/UConn School of Business)
Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading