When Faced with High Privacy Concerns Among Users, the Third-Party Industry Gets More Concentrated
Your personal information is out there. You did not give it out, so how did it get there? Continue Reading
Research
A Winning Football Pool Strategy
Professor Bergman’s “NFL Survivor Pool” Plan Has Ramifications for Other Businesses, Too
OPIM professor David Bergman loves football, predictions, and data analytics, so it is little surprise that he would use his knowledge to plan an NFL survival-pool strategy. Continue Reading
VOYA Colloquium Asks: How is Marketing Adapting to the Digital Age?
“Marketing in the Digitalized Marketplace” was the theme of the marketing department‘s 7th VOYA Global Colloquium. The Oct. 20 event gathered marketing researchers from across the country to discuss research in the growing areas of user-generated content, social networks, new media, and digital analytics. Continue Reading
If You Slash the Price, They Will Come!
Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading
Business Law’s Stephen Park Honored with ‘Distinguished Early Career Faculty’ Award
Business Law Assistant Professor Stephen Park was awarded the Distinguished Early Career Faculty Award by the Academy of Legal Studies in Business (ALSB) at the 2017 annual conference in Savannah, Georgia in August. Continue Reading
Student Perspective: Britney Reynolds ’19 (BUS, CLAS)
UConn Magazine – A new U.S. citizen, psychology and business major Britney Reynolds still contributes to a scholarship she established in her name in Jamaica. In this interview, she speaks with UConn Magazine about her experiences and aspirations.
Op-Ed: As Houston, Florida Recover from Hurricanes, Home Values May Drop—Even in Areas That Weren’t Flooded
Perceptions of Danger
After the devastation of Hurricane Sandy in October 2012, New Yorkers not only had to rebuild their damaged homes, but they also faced a crisis of consumer confidence.
Even in areas that weren’t impacted by flooding and storm damage, the value of homes decreased, testimony to the wariness that future homebuyers had about the impact of forthcoming storms.Continue Reading
New Business Faculty for 2017
Impressive Professors Bring Strong Credentials, Added Zeal to School of Business Ranks
An expert in terror analytics, a marketer who worked for NBC, Pepsi and Disney, and a champion of the volunteer income tax program at UConn are among the newest faculty at the School of Business. Continue Reading
Do Deep Promotional Discounts Work? New Study Sheds Light on Strategy
University of Arkansas – Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies have analyzed store-level data to know for sure whether this strategy works.
Deep Discounts Work for Supermarkets
University at Buffalo – For grocery retailers, the tried-and-true strategy of deep discount promotions is a successful one, according to a new study from the University at Buffalo School of Management.