The Geno Auriemma UConn Leadership Conference has announced its full lineup of speakers for the April 17-18 event. Continue Reading
Auriemma Leadership Conference Adds Speakers to Impressive Lineup
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2018 Hall of Fame Inductees Announced
Four Alumni to be Recognized for Business Achievements, Community Service at Business School’s Premier Event
Four outstanding business leaders will be inducted in the UConn School of Business Hall of Fame on March 24. Continue Reading
‘We Can Actually Do This!’
Ben Grosse, UConn Freshman and Business Owner, to Advise New Werth Institute
It isn’t easy running a $100,000-a-year, innovative, premium-performance earbud company while balancing the demands of academics and college activities, but freshman Ben Grosse doesn’t shy away from a challenge. Continue Reading
MS in Accounting: Leader of the Pack
For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation
UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading
Fast Forward to 2018
Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers
If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!
Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading
New MBA Students Quickly Becoming Leaders
As Insurance Industry Grapples with Change, MBA Candidates Could Become Trailblazers
First-year UConn MBA students faced one of their first big hurdles earlier this month when they were presented with a real-life, pressure-filled case competition, made all the more interesting by the presence of a special judge. Continue Reading
The Power of Empathy
When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading
Dean’s Report 2017
UConn School of Business Dean’s Report 2017
Unlike Any Other Place
As we approach the final weeks of 2017, the School of Business is growing, thriving and delivering its best to our students, wherever they may be.
Excitement has been at fever pitch in the last few months. We have celebrated phenomenal growth in our campuses, our programs and our student enrollment. Continue Reading
Newman’s Own Grant Fortifies UConn’s Veteran Entrepreneurship Program
“They Consider Us Elite”
Newman’s Own Foundation has awarded a $135,000 grant to the School of Business’ Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), one of only 26 non-profits nationwide to receive financial support. Continue Reading
If You Slash the Price, They Will Come!
Professor Joseph Pancras Identifies Best Sale Items to Lure Customers Away From Other Grocery Stores
If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading