Research

What Will Blockchain Do For Us?

Posted on by Meredith Guinness

 

To say Blockchain is a complex concept is an understatement. But to say it’s crucial for savvy business leaders to wrap their heads around it is too.

That’s why the UConn School of Business’ Connecticut Information Technology Institute (CITI) is grabbing the bull by the horns, bringing insights on the emerging and highly adaptable technology to those who need it through workshops, a DappDevs Blockchain chapter, the first-ever Blockchain symposium, and creating new classes this semester. Continue Reading

How Can We Get Your Attention?

Posted on by Claire Hall
Graphic with the words “Digital Marketing” in bold white text on a dark background surrounded by colorful line icons, including charts, speech bubbles, a magnifying glass, a house, and social media symbols.
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading

‘Do I Really Know You—And Does It Matter?’ Professional Familiarity Strengthens Virtual Work Teams

Posted on by Claire Hall
Colleagues troubleshooting an issue in person and online.
Colleagues troubleshooting an issue in person and online. (Getty Images)

Knowing that your project partner used to own a business, earned a specialized degree, or is a technology genius can foster improved working partnerships.

But the fact that she likes chocolate ice cream, fast cars, and Major League Baseball isn’t essential to a productive business collaboration, and can even be detrimental to productivity.Continue Reading

Rating Companies’ Cybersecurity Preparedness May Lead to Stronger Sites

Posted on by University Communications
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher.
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)

Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, according to a new international study by a University of Connecticut researcher and her counterparts.

Continue Reading