Research

How Can We Get Your Attention?

Posted on by Claire Hall
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)
A new study suggests that different brands may want to adopt different social media targeting strategies based on the popularity of their content among followers. (Getty Images)

Social media is the new equivalent of “word of mouth” advertising, and in the United States alone, corporate social media spending is projected to exceed $17 billion by 2019.Continue Reading

‘Do I Really Know You—And Does It Matter?’ Professional Familiarity Strengthens Virtual Work Teams

Posted on by Claire Hall
Colleagues troubleshooting an issue in person and online. (Getty Images)
Colleagues troubleshooting an issue in person and online. (Getty Images)

Knowing that your project partner used to own a business, earned a specialized degree, or is a technology genius can foster improved working partnerships.

But the fact that she likes chocolate ice cream, fast cars, and Major League Baseball isn’t essential to a productive business collaboration, and can even be detrimental to productivity.Continue Reading

Rating Companies’ Cybersecurity Preparedness May Lead to Stronger Sites

Posted on by University Communications
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)
Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, says a new study co-authored by a UConn researcher. (Getty Images)

Increased awareness about certain types of cybersecurity breaches leads companies to make improvements, according to a new international study by a University of Connecticut researcher and her counterparts.

Continue Reading

Supervisors: Learning on the Job is Key, says Study

Posted on by Claire Hall
Informal learning on the job plays a crucial role in many work environments, and is especially well suited to health care settings, but supervisors don’t always recognize the benefit, according to a new UConn study. (Getty Images)
Informal learning on the job plays a crucial role in many work environments, and is especially well suited to health care settings, but supervisors don’t always recognize the benefit, according to a new UConn study. (Getty Images)

Informal, on-the-job learning is a key component of workplace education, especially for promotion-focused employees who seek out opportunities that enable goal attainment. Continue Reading