Faculty


Charter Sets Sights on Original Content

Stamford Advocate– The country’s second-largest cable company wants to be more than a distributor.

Charter Communications’ announcement earlier this month that it had created and filled a new senior vice president position to oversee original content points to its increasing focus on producing its own programming. Industry experts are not surprised that Charter is focusing more on production in a shifting media landscape, but some question the effectiveness of the strategy.


Does Social Media Excel When an Industry is in Crisis?

Portrait of Shu He.
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


Professor Noble to Lead Werth Institute

Professor David Noble has been named the director of the Peter J. Werth Institute for Entrepreneurship and Innovation at UConn. (Nathan Oldham/UConn School of Business)

Business School Professor Predicts UConn is on Cusp of Powerful Entrepreneurial Growth

David Noble, a professor-in-residence in the management department at the School of Business, has been named the director of the new Peter J. Werth Institute for Entrepreneurship and Innovation at UConn. Continue Reading



The ‘Kodak Moment’ That Could Revolutionize Business

UConn Today– On Tuesday, shares in Kodak surged after the company announced plans to launch cryptocurrency called “KodakCoin” to empower photographers and agencies to take greater control in image rights management. Only a few years ago, the 130-year-old company emerged from bankruptcy with a new focus, but its shares had been steadily declining. What does this indicate about cryptocurrency and what does it mean for the long-term financial health of the iconic photography company? David Noble, director of UConn’s Peter J. Werth Institute for Entrepreneurship & Innovation, has the answers.

Read article


MS in Accounting: Leader of the Pack

UConn MSA students during their in-residence week in Storrs last summer.
UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)

For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation

UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading



Broadband Companies, Public Officials Set Sights on Super-Fast Internet

Stamford Advocate– The race is on to expand high-speed internet service across the country.

Stamford-based Charter Communications has emerged as a leader in the broadband industry, as it has connected millions of customers across the country in recent months to super-fast “gigabit” service. In Connecticut, public officials are also pushing ahead with a number of rapid-connection initiatives, which they argue are engines of economic growth. But these programs must tackle significant challenges — including recent regulatory changes — to fulfill their potential.

Read article



Fast Forward to 2018

Close-up of a clock face with the word “CHANGE” printed around its edge, symbolizing the passage of time and transformation. The clock’s black hand and metallic rim are in focus, emphasizing the theme of time for change.

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading