Department News

Articles about activities within the academic departments


The Power of Empathy

Kelly Herd (Nathan Oldham/UConn School of Business)
In their studies, UConn marketing professor Kelly Herd (pictured, above) and Ravi Mehta of the University of Illinois at Urbana-Champaign, ask participants to design a child’s toy, select ingredients for a new kids’ cereal, and redesign a grocery cart for the elderly. Each time, the group that produced the most original products was the one instructed to imagine the target consumers’ feelings before beginning the task. (Nathan Oldham/UConn School of Business)

When Product Developers Invoke Emotion, Do They Generate More Creative Ideas?

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? Continue Reading



Student-Athlete Strong: Tosin Adeniyi

Student-athlete Tosin Adeniyi ’18 (BUS), Women’s Volleyball, speaks with her advisor, Ingrid Hohmann. (Sean Flynn/UConn Photo)
Student-athlete Tosin Adeniyi ’18 (BUS), Women’s Volleyball, speaks with her advisor, Ingrid Hohmann. (Sean Flynn/UConn Photo)

UConn Today – UConn’s student-athletes are often lauded for their on-field achievements, but there’s an equally important – often unseen – dimension to the student-athlete.

Tosin Adeniyi ’18 (BUS)

Hometown and high school: Springfield, Illinois; Chatham-Glenwood High School

Sport:
Women’s Volleyball, middle blocker

Area of study: Management Information Systems

Anticipated graduation: May 2018

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Norwich Public Utilities is Economic Engine for Norwich, Region

The Day – Norwich Public Utilities (NPU) has always done well when evaluated by typical metrics for a utility company. Our rates are often lower and always competitive with investor-owned utilities; exceptional storm response is a point of pride within the organization, and our customer service is available to Norwich residents every minute of every day of the year.

But a recent study by the Connecticut Center for Economic Analysis (CCEA) measuring the economic impact of NPU in Norwich and New London County provides a new way of appreciating the value of NPU. The CCEA is a University Research Center in the School of Business at the University of Connecticut.

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Women Top Men in Entrepreneurship, Says Girls With Impact Report

EDGE Media Network – While only 17.8 percent of participants in college venture competitions are women, according to a new report by Girls with Impact, women win most of the prize money.

The report, “The Entrepreneurship Talent Gap,” released on International Girls Day, underscores the importance of early education and the opportunity for colleges and business leaders to prepare the next generation of female leaders.

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Blockchain Workshop

On Friday November 10, the Operations and Information Management (OPIM) department held a workshop on Blockchain. In his third workshop of the semester, adjunct professor Stephen Fitzgerald, a UConn alumnus and Management Information Systems (MIS) graduate, was faced with the difficult task of explaining the intricacies of Blockchain in a ninety minute time frame.

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