TOI.News – Here’s a story about customer service and communication with a lesson I thought was obvious but apparently wasn’t.
Marketing
Surprise Outcomes When Little Consumer Secrets Kept From Loved Ones
UConn Today – Do you keep secrets from your loved ones, family, or friends? It turns out that many people do. Whether ordering something online and hiding the package when it arrives, hiring a cleaning service and not telling your roommate, or eating a pizza instead of dieting, we often have secret purchases that we just prefer not to divulge.
Why going green makes good business sense
Nine ‘Enthusiastic, Well Qualified’ Faculty Join School for Fall 2022
The School of Business is welcoming nine new faculty members this semester, continuing a trend of successful recruiting. Many of the new hires already have strong research accomplishments and awards for teaching excellence.Continue Reading
Ask the Experts: Winning the Credit Card Popularity Contest
WalletHub – Is it fair for consumers to assume that the most popular credit cards are the best credit cards?
“Popular” need to be defined as “most used,” or as one of the current ad campaigns says, “What’s in your wallet?” In this sense, it is not really a matter of fairness, it is a matter of delivered value.
2022 State Farm Insurance Review
Professor: Walt Disney Co. Chose Values Over Politics; Other Corporations May Face Similar Dilemmas
UConn Today – The Florida state legislature this week voted to end the Walt Disney Co.’s special tax district, which has permitted the Orlando amusement park to govern its land and save millions each year in taxes. UConn Today spoke with business law Professor Robert Bird, the Eversource Energy Chair in Business Ethics and past president of the Academy of Legal Studies in Business, about the vote.
Alumni Spotlight: Stephanie-Marie Sullivan ’16
Stephanie-Marie Sullivan (UCONN Marketing , Class of 2016, MSBAPM 2023) recently spoke to the Business Connections Learning Community Marketing students about her marketing career journey since leaving UCONN. Stephanie entered the Hartford’s Early Career Marketing Leadership Development Program and completed rotations in brand, digital and customer experience, and found a real passion for consumer behavior and customer experience marketing. She recently moved to Sage Sure, a late-stage FINTECH start-up that focuses on high-risk home insurance, where she is heavily involved in understanding and improving the customer experience.
During her conversation with students she also touched upon important topics such as the value of networking and internships, as well as the highlighting the many different areas of marketing that students can pursue post-graduation. Stephanie answered questions that 1st and 2nd year students had from a marketing professional’s perspective, and gave students the direction and confidence needed to take advantage of the many opportunities that lie ahead at UConn. Her time and dedication to the UConn School of Business Marketing program is greatly appreciated and we are thankful to have such a wonderful alum as part of our Husky family.
Marketing’s Kelly Herd Among Top 50 Best Undergrad Professors
UConn marketing professor Kelly Herd, who specializes in consumer psychology and creativity, and is known as a passionate advocate for her students, has been named to Poets & Quants’ list of 50 Best Undergraduate Business Professors.Continue Reading