Marketing


‘Equity Now’ Speaker to Address Prevalent Employee Secret: The Invisible Disability

UConn Today – More than one billion people worldwide live with a disability, and yet a vast majority of those with ‘invisible’ disabilities try not to disclose them at work for fear of stigma and discrimination.

Lawrence Deju-Wiseman, Executive Director & Global Head of Strategic Initiatives at Morgan Stanley in London and an employee with an ‘invisible disability,’ will be the guest speaker at the final Equity Now Speaker Series event at 5 p.m. April 15.

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UConn Business Researchers Discover How Charities Can Boost Likelihood of Donations Via Smartphone Users

UConn Today – Whether you’re passionate about rescuing puppies, feeding hungry people, or helping victims of a natural disaster, you’re considerably less likely to respond to a charity’s appeal for help if you receive it on your smartphone.

Three UConn Business-affiliated researchers verified that there is a substantial “mobile giving gap’’ between smartphone users and users of traditional computers; but they also discovered an easy and cost-effective solution.

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Multidisciplinary Student Team Wins First Place in American University Case Competition, Showcases the ‘Exceptional Talent’ at UConn

UConn Today – Astrong, collaborative team, impressive strategic insights, and an amazing presentation all contributed to a multidisciplinary UConn student team taking first place in a recent case competition at American University.

“One judge told us it was the best presentation she had seen in her 20 years of judging,’’ said Tyler Martin ’25, an economics and political science major, and part of the Husky Case Competition Club.

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At least one Connecticut-based company plans to run Super Bowl ad

New Canaan Advertiser – NORWALK — A year ago, one of the world’s largest travel-services companies scored a hit with the launch of an ad that would be seen by many millions of people. This year, Norwalk-based Booking Holdings is trying to emulate that success with another commercial that will appear during the marquee annual sporting event in the U.S

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Amid a scandal, Vince McMahon has stepped down, again. What’s next for the founder and CT-based WWE?

CT Insider – STAMFORD — WWE founder Vince McMahon has stepped down from the company, in the wake of a lawsuit filed last week by a former employee who accused him of sexual abuse. If that scenario sounds familiar, it is because McMahon announced his retirement a year-and-a-half ago amid a company investigation into alleged misconduct.

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Ask the Experts: LendingClub Review

Wallethub

Q: What are some pieces of advice people should follow when comparing personal loan offers from different lenders?

A: One of the most important criteria is the loan’s interest rate. The higher the interest rate, the more expensive the loan is for the borrower. Borrowers should consider whether the loan has a fixed rate or variable rate.

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Student Spotlight: Adrianna Empaynado

Adrianna Empaynado is a Marketing major and Communications minor graduating in May 2025. During Adrianna’s undergraduate career she quickly grasped the importance of networking, noting “Every conversation you have is possible a connection”. Adrianna was highly involved in the Business Connections Learning Community during her first two years at UConn, as well as Women in Business and now serves on the Executive Board of the student-led organization. “Both of these organizations motivated me to start my career search early, explore my passions, and grow my network.”, She shares.

Adrianna currently works as a Marketing and Communications Intern for Steel Sports. While she has been in this role since June 2023, she had worked for the company for three years prior. “I was familiar with the company, their values, and the staff. I didn’t experience a normal interview process with Steel Sports due to the networking I had done previously while working my summer job. My boss recommended me for the internship and I was quickly directed to HR and onboarding.”, Adrianna recalls.

Adrianna’s responsibilities include managing the Steel Sports Instagram and Facebook accounts though posting, making graphics on Canva, and working on branding strategy. She has weekly meetings with her boss, Nathan, to stay on task as well as the branding team to brainstorm social media campaigns and other branding techniques. However, Adrianna’s tasks highly depend on the sports season, camp schedules, and tournaments that Steel is a part of.

Adrianna’s favorite professional experience so far has been connecting with professionals at Island Records. “My dream is to work in entertainment, but more specifically the music industry. I was able to connect with SVPs this summer in New York. Meeting with them one on one was an amazing experience that offered so much insight into the industry. It was really eye opening and definitely confirmed that music is the industry I want to be involved in.”, She shares.

Adrianna’s greatest advice is to keep your options open and never stop networking: “You never know where your next opportunity will come from. I never thought about going into the sports industry, but the company I ended up interning for was right in front of me for years. I kept my options open and I gained great foundational experience that is very applicable to my other roles and future opportunities. Keep an open mind and connect whenever possible!”