Emily Vasington is a marketing senior who had a summer internship with Whirlpool Corporation. She received this internship by attending the Fall Career Fair and learned more through her business fraternity, Pi Sigma Epsilon. At Whirlpool, she created a holistic assessment of the company’s in-store marketing materials and developed strategic recommendations to maximize the effect of its in-store marketing investments.Continue Reading
Marketing
Research Seminar with Robin Soster, University of Arkansas
Recently, the Marketing Department invited Professor Robin Soster from the University of Arkansas to speak about her research. Professor Soster presented a paper titled, “How cost reclassification can reduce rumination on loss and eliminate the sunk cost effect in preliminary choice settings” on Friday, November 13. This research examines the effect of cost reclassification (i.e., reframing sunk costs as instrumental toward a newly-available alternative) on the propensity of Continue Reading
Pink Tax Forces Women to Pay More for Products
WFSB Channel 3 TV- Women are shelling out thousands of dollars more on products that are marketed to women, over the same things that are geared toward men.
Women may want to start looking in the men’s section if they want to save some extra money.
Experts estimate women pay $1,400 more each year on products that are marketed toward them, and over $100,000 in a lifetime.
It is called the ‘Pink Tax.’
Attention to Detail
UConn Professor Asks: Would Reducing Pharmaceutical Sales Calls to Physicians Help, or Harm, Patients?
When a pharmaceutical company sends a representative to your doctor’s office to promote a new or existing medication, is that a benefit to you as a patient? Would restricting those visits bring greater fairness to the pharmaceutical industry—or prevent your doctor from being well-informed about treatment options?Continue Reading
UConn Graduates Scott and Krista Yaglowski are Doing Double Duty Overseas
Walking the nighttime perimeter of his base in Kabul, Afghanistan, First Lieutenant Scott Yaglowski ’12 (CLAS) may well be dreaming of wings. Wings from Wings Over Storrs. The West Texas Mesquite to be precise.
Yaglowski says going out for those wings is one of the first things he plans to do when his tour ends and he comes home to Connecticut, in December or January. At the top of his list, however, is seeing his family in Newington and hugging his little sister.
Unfortunately he will have to wait a bit longer to hug his older sister. Krista Yaglowski ’09 (BUS), also an Army First Lieutenant in the Connecticut National Guard, is stationed in Kosovo until the spring.
Research Seminar with Ahmed Khwaja, Yale School of Management
On October 16, Professor Ahmed Khwaja from Yale School of Management gave a research seminar for the School of Business Marketing Department about “firm expansion, size spillovers and market dominance in retail chain dynamics.” This research examines firm expansion and contraction decisions, and in particular, focuses on the role of firm size on future profitability and market dominance. Continue Reading
Preventing the Next Global Debt Crisis
Could Aspects of Corporate Financial Strategies Help Prevent Sovereign Default?
Some key strategies from corporate finance could potentially help prevent governments from spiraling into financial collapse and destabilizing the global economy.
That’s the conclusion of UConn Business Law Professor Stephen Park and co-author Tim Samples, a professor at the University of Georgia, in their research article titled, “Towards Sovereign Equity,” which is pending publication in the Stanford Journal of Law, Business and Finance in 2016.Continue Reading
Karla Fox: UConn is Key to Economic Vibrancy in Connecticut
The late Saturday afternoon teaching time slot was considered by faculty to be the most brutal.
After a full week of work, Executive MBA (EMBA) students had been in class Friday evening and all day Saturday, and by the end of the second day were becoming weary. They needed a dynamic professor to pull them through, and that’s why Business Law & Ethics Professor Karla Fox always taught that final course.Continue Reading
IBM Expands Data Discovery and Q&A Power of Watson Analytics
PR Newswire- Today IBM (NYSE: IBM) introduced new data discovery and question-and-answer capabilities for Watson Analytics that will make it even easier for users to extract insights from their data. IBM also announced widespread adoption, with half a million professionals registering for this groundbreaking data exploration and visualization service since its introduction less than a year ago.
…[The] University of Connecticut [School of Business] is integrating Watson Analytics into several MBA courses taught by Professor Girish Punj, including “Digital Marketing” and “Big Data and Strategy Marketing” classes, to teach future marketing professionals how to analyze data without the help of a data scientist.
Up Next: Compliance
‘Building a Culture of Compliance’ Continues Executive Education Breakfast Series
The Chief Operating Officer of a nuclear utility in Washington state noticed an employee trip on the stairs after catching her heel on some loose carpeting. The executive, laden with a full schedule of meetings and decisions, “stood guard” in the stairway until a repair person could arrive, ensuring that no one else got hurt.
That is one example of what a ‘culture of compliance’ looks like, where everyone, including key executives, takes individual responsibility for the values of the organization, said Robert Bird, a UConn professor of business law and the keynote speaker at an upcoming UConn School of Business Executive Education breakfast program titled, “Building a Culture of Compliance.”Continue Reading