Marketing

UConn Stamford Marketing Club Conducts Charity Drive

Posted on by Nancy White
UConn Stamford Marketing Club’s 2015 Toy and Food Drive (Kevin McEvoy/UConn School of Business)
UConn Stamford Marketing Club’s 2015 Toy and Food Drive (Kevin McEvoy/UConn School of Business)

The UConn Stamford Marketing Club has taken the lead in helping others this holiday season. The Club has initiated both a Canned Foods and a Toys for Tots drive that will distribute food and toys for the under privileged in the Stamford area. Emails, social media and word of mouth have been used by the Club to spread the word to the Stamford campus community. Two boxes for collection and a large sign have been located outside the Student Government Association (SGA) office across from the campus gym, along the busy main corridor leading from the front forum to the back classrooms. Digital Marketing & Analytics major, Cassandra Packer stated in an email, “We are trying to embody the giving spirit of the holidays and give back to those in need for our first major project.”

The club has also been active in attracting new members with advertising, Google Groups, registration events and person to person outreach. The UConn Stamford Marketing Club was founded early this fall semester when two groups of students working independently merged to become the latest student driven club recognized by the Stamford Campus SGA. Club interest has been driven by club leaders Cassandra Packer, William Helmrich, and Molly McHugh, and is overseen by club advisors Matt Longcore, Kevin McEvoy, and SGA advisor Gail Riquier.

Students interested in joining the UConn Stamford Marketing Club can click here for more information.

Internship Success Story: Hayley Reissfelder

Posted on by Nancy White

Hayley Reissfelder is a senior here at UConn who had an internship with Christina K. Pierce Boutique Fashion Agency.  Hayley’s responsibilities included creating social media campaigns for different brands in order to increase their following on social platforms. Amazingly, one of her ideas called #theperfectpair on Instagram was picked up by their client, Dayton K!Continue Reading

Student-Athlete Strong: Laura Webster

Posted on by Melissa Ferrigno

UConn Today – UConn’s student-athletes are often lauded for their on-field achievements, but there’s an equally important – often unseen – dimension to the student-athlete. UConn Today is publishing a series of profiles to highlight the academic prowess of these student-athletes. Follow along as we profile two athletes each month, and provide an inside look at the academic pursuits of these high-achieving student-athletes.

Internship Success Story: Logan Bement

Posted on by Nancy White

Logan Bement is a senior marketing major who has worked for the Boston Red Sox for the last three summers. Logan worked on the marketing and execution of fan clubs including pricing and packaging, organizing the different benefits for each club and analyzing data and market research. When asked about marketing classes, he said he only took one marketing course which established a foundation and sparked his interest in marketing.Continue Reading

Sales: Black Friday Down, Cyber Monday Up

Posted on by Melissa Ferrigno

The Daily Campus – Robin Coulter, a professor at UConn and head of the marketing department within the School of Business, offered her perspective on this year’s Black Friday. Coulter echoed the idea that some find it objectionable to shop on Thanksgiving, while adding that there are a variety of reasons for people to shop online over a “brick and mortar store.”

I Thought We’d Never Be Able to Do It

Posted on by Claire Hall
2015 CIBER Case Challenge Participants
Participants in the 2015 CIBER International Case Competition pose in front of the Jonathan the Husky statue on the UConn Storrs campus.
(Quian Callender/UConn School of Business)

Students from Different States, Nations Collaborate to Solve Real-World Problem during UConn’s CIBER Challenge

“I thought we’d never be able to do it,” UConn marketing major Stacia Smart recalls thinking when she heard that she and a team of other college students, all strangers, would have just 24 hours to solve a vexing sustainability problem for a major corporation.

Not only did Smart and her “Quadruple Threat” team develop a possible solution, including a new product idea for Unilever, but they took second-place in the UConn CIBER International Case Challenge this fall.Continue Reading

Do Managers Seek Control and Entrenchment?

Posted on by Melissa Ferrigno

The CLS Blue Sky Blog – Do managers seek control of the firm, or the level of ownership consistent with entrenchment? Entrenched managers own shares within a range which is high enough to give them control, but sufficiently low to make other shareholders bear the brunt of their non-value maximizing actions. There is a large literature on how entrenched managers can benefit themselves by extracting wealth from other shareholders, but conclusive evidence that managers seek entrenchment is currently lacking.

Internship Success Story: Emily Vasington

Posted on by Nancy White

Emily Vasington is a marketing senior who had a summer internship with Whirlpool Corporation. She received this internship by attending the Fall Career Fair and learned more through her business fraternity, Pi Sigma Epsilon. At Whirlpool, she created a holistic assessment of the company’s in-store marketing materials and developed strategic recommendations to maximize the effect of its in-store marketing investments.Continue Reading

Research Seminar with Robin Soster, University of Arkansas

Posted on by Nancy White

Recently, the Marketing Department invited Professor Robin Soster from the University of Arkansas to speak about her research. Professor Soster presented a paper titled, “How cost reclassification can reduce rumination on loss and eliminate the sunk cost effect in preliminary choice settings” on Friday, November 13. This research examines the effect of cost reclassification (i.e., reframing sunk costs as instrumental toward a newly-available alternative) on the propensity of Continue Reading