Stacia Smart is a marketing senior who interned with Frito-Lay, a large corporation that markets and sells corn chips, potato chips and other snack foods. Over the course of the summer, Stacia worked as a Consumer Insights Marketing intern for the Oven Baked Lays brand. She was responsible for developing a comprehensive situation analysis of the Oven Baked business while collecting historical work, marketplace audits, organizing data and key stakeholders, looking at trends and identifying opportunities. After all this, she initiated a re-branding project and research for the brand.Continue Reading
Marketing
UConn Business School Announces 10 New Professors
Internship Success Story: Kendra Thomas
Kendra Thomas is a senior marketing major who interned with Apple, the multinational technology company, this past summer as part of the social strategy team in California. She interacted with all types of social media and participated in social listening to detect buzz generated about Apple. She miraculously got this internship by simply applying on their website. She received a phone and Skype interview before the company flew her out to begin her internship. She thought they’d never get to her application but they did!Continue Reading
Business Law Professor Honored by MSFRM Program for Outstanding Teaching
Stephen Park, an assistant professor of business law, was recently honored by the MS in Financial Risk Management Program for outstanding teaching. This past December, Park was awarded the Outstanding Faculty Award by the graduating class for the second consecutive academic year. Park teaches a course on Legal and Ethical Issues in Financial Risk Management. His innovative teaching emphasizes qualitative risk analysis and writing skills, and incorporates role-based simulation exercises.Continue Reading
Internship Success Story: Jacob Bond
Jacob Bond is a senior marketing major who completed an internship with Indeed.com, a job search engine that connects employers with job seekers. Employers can post their job listings on Indeed.com and job seekers can filter through all jobs to see which ones they want to apply to! It’s frequently called “Google for jobs.”Continue Reading
Internship Success Story: Marisa Crecco
Marisa Crecco is a marketing senior who completed an internship with GOBig Marketing, a full service marketing and advertising agency located in Winter Park, Florida. She found this internship by researching and emailing marketing related companies near her home in Florida. After contacting about 40 different places, she received an internship offer from GOBig Marketing. Continue Reading
Internship Success Story: Dylan Deleon
Dylan Deleon is a marketing senior who currently has an internship with Nerac, a research and advisory firm for companies developing innovative products and technologies. He is an Account Development Intern who consistently communicates with team members and clients, builds rapport with clientele, sets up meetings for future senior analysts and sales representatives, and looks for new clients in the biotech, medical device, and pharmaceutical sectors.Continue Reading
UConn Shines at Northeast Intercollegiate Sales Competition
For 150 students interested in professional sales across the Northeast, the Northeast Intercollegiate Sales Competition (NISC) at Bryant University is the ultimate chance to prove their selling skills. This past November, four UConn students from the UCONN Program for Sales Leadership (PSL), Marketing Department, joined Marketing Instructor Bill Ryan to compete at NISC. William Baker ‘16, Dylan Deleon ’16, Tyler Elliott ’16, and Adam Lefkowitz ’16 competed in sales role plays with sales professionals that represented various companies, attended sales development seminars, and networked with 24 corporate sponsors. Other competitions involved social media and the classic elevator pitch. The students used their strongest persuasion abilities to convince corporate recruiters, managers, or vice presidents that they were the strongest job candidate.
Out of the 17 attending universities, UConn took third place for Overall Sales Team. William Baker, a senior finance major, won second place out of 150 students. He remarked, “It was a fantastic opportunity to get a chance to network with some great companies and individuals. Bryant put on a great competition, and I strongly recommend UConn students interested in professional sales to attend the next one.” About his second place standing, he said, “I’m very pleased with how I did at the competition, but there is always room for improvement.”
The UConn School of Business offers a Professional Sales Concentration for Marketing majors and a Professional Sales Minor for non-marketing business majors and non-business majors taking classes in the school of business. There are two marketing electives offered each semester – Professional Selling and Sales Management and Leadership. And, coupled with a sales internship over the summer, you can prepare yourself for a successful performance at a collegiate sales competition or a professional sales role after graduation!
Internship Success Story: Taylor Hammeke
Taylor Hammeke is a senior marketing major who interned with GlaxoSmithKline (GSK), a global pharmaceutical company. She heard about this internship by researching medical companies and discovering that GSK is a leader in the pharmaceutical industry. This opportunity seemed right up her alley so she applied and got the internship!Continue Reading
Internship Success Story: Suzanne French
Suzanne French is a senior marketing major who interned at Hubbell Incorporated over the summer. Hubbell is an electrical manufacturing company located in Shelton, CT. She learned about the company through a personal connection but discovered the internship at the UConn Career Fair.Continue Reading