Marketing


Erica Dean ’24, School of Business

UConn Today – Erica wants everyone to find the joy in every experience—even if that experience is a little bit scary. If you can learn something new at the same time, that’s icing on the cake. The School of Business graduate student and Double Husky took classes in Italian and floral arrangement, joined a sports team and a sports ministry and numerous other clubs, and says there are broadening opportunities at UConn for every person and interest. Erica plans to bring her skills in business analytics home to the family business after graduation. And she’s taking her own advice and continuing to plan new experiences, like a hike across Spain for the fall. And her whole family will continue to visit the Dairy Bar, because broadening your horizons doesn’t mean you forget the pleasures of your own backyard.

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‘Hall of Fame’ Inductees Share Business Wisdom, Keys to Personal Success

UConn Today – The UConn School of Business’ Hall of Fame Ceremony offered a collection of stories, both funny and poignant, an abundance of heart-felt gratitude, and enough great business advice to fill an Adam Grant bestseller.

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‘Equity Now’ Speaker to Address Prevalent Employee Secret: The Invisible Disability

UConn Today – More than one billion people worldwide live with a disability, and yet a vast majority of those with ‘invisible’ disabilities try not to disclose them at work for fear of stigma and discrimination.

Lawrence Deju-Wiseman, Executive Director & Global Head of Strategic Initiatives at Morgan Stanley in London and an employee with an ‘invisible disability,’ will be the guest speaker at the final Equity Now Speaker Series event at 5 p.m. April 15.

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UConn Business Researchers Discover How Charities Can Boost Likelihood of Donations Via Smartphone Users

UConn Today – Whether you’re passionate about rescuing puppies, feeding hungry people, or helping victims of a natural disaster, you’re considerably less likely to respond to a charity’s appeal for help if you receive it on your smartphone.

Three UConn Business-affiliated researchers verified that there is a substantial “mobile giving gap’’ between smartphone users and users of traditional computers; but they also discovered an easy and cost-effective solution.

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Multidisciplinary Student Team Wins First Place in American University Case Competition, Showcases the ‘Exceptional Talent’ at UConn

UConn Today – Astrong, collaborative team, impressive strategic insights, and an amazing presentation all contributed to a multidisciplinary UConn student team taking first place in a recent case competition at American University.

“One judge told us it was the best presentation she had seen in her 20 years of judging,’’ said Tyler Martin ’25, an economics and political science major, and part of the Husky Case Competition Club.

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At least one Connecticut-based company plans to run Super Bowl ad

New Canaan Advertiser – NORWALK — A year ago, one of the world’s largest travel-services companies scored a hit with the launch of an ad that would be seen by many millions of people. This year, Norwalk-based Booking Holdings is trying to emulate that success with another commercial that will appear during the marquee annual sporting event in the U.S

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Amid a scandal, Vince McMahon has stepped down, again. What’s next for the founder and CT-based WWE?

CT Insider – STAMFORD — WWE founder Vince McMahon has stepped down from the company, in the wake of a lawsuit filed last week by a former employee who accused him of sexual abuse. If that scenario sounds familiar, it is because McMahon announced his retirement a year-and-a-half ago amid a company investigation into alleged misconduct.

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