Marketing Professor Bill Ryan is Honored with Undergrad Career Mentor Award

UConn Today – Marketing professor Bill Ryan has been selected as the recipient of the Student Nominated Undergraduate Faculty Career Mentor of the Year for the 2022-2023 academic year. The award is presented to an individual who has exceled as a career mentor.

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Business Law Professor Robert Bird Honored for Impactful, Enduring Contributions to the Discipline

UConn Today – Business law professor Robert Bird has been awarded one of the highest honors in his field by his colleagues, who recognized him for outstanding research and professional contributions to the discipline.

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Nine Named To Fulbright US Student Program For 2023-24

UConn Today – Nine UConn students have been selected as recipients of a grant through the Fulbright U.S. Student Program for the 2023-24 academic year. The program provides grants for individually designed study and research projects or for English teaching assistantships around the world. Students meet, work, live with, and learn from the people of the host country, sharing daily experiences.

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Alumna Melinda Brown Tells Class of 2023 to Make Great Plans, Know When to Pivot, Work in the Office Sometimes

UConn Today – Leave it to a fashion-industry titan to offer UConn business students some words of wisdom that will likely never go out of style.

Alumna Melinda Brown ’77 (BUS) ’85 MBA shared her business perspective based on 40 years working in global consumer products and luxury retail companies.

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Alumni Spotlight: Molly Cournoyer ’22

Molly Cournoyer graduated from the UConn School of Business in December 2022. During her time at UConn, Molly made sure to focus on both her physical and mental health to ensure success in starting her career. Molly explained, “I think in today’s world being able to work from home can get in the way of work life balance as you can just hop on your device to answer a few emails. By choosing to prioritize my health while in school I became a better student and now a more successful employee.”

Molly is currently working as a Sales Representative for Pure Barre. The company’s focus on health and wellness is what attracted her to the role. “The team is very focused on having a healthy mind and body for the clients, along with each other;” she continues, “The deciding factor for me was how I felt in the studio. I would say I’m a pretty intuitive person so when I felt at home as I walked into the studio I knew it was a good fit.”. For Molly, a typical day in her role is centered around strong customer service. She works to make sure members are getting what they are looking for out of their memberships, as well prospecting for new members. Her main objective is to get them into the studios and eventually into memberships that will work for their own routines and personal goals.

Molly recalls her favorite professional experience so far would be making so many connections with her professors while at UConn, especially those who are adjunct professors. “Having professors who are still in the field has been such a great opportunity for connections that will help in my professional life;” Molly stresses the importance of networking, “The connections you make can bring so many opportunities your way. Something that I’ve done to advance my career is keeping an active LinkedIn account and consistently growing my network.”. Molly’s advice to current undergraduate students is to be prepared for whatever comes your way. She notes that “When you are in an interview you are also interviewing that company. Be prepared, ask questions, and follow your gut instinct. Learn to be your best self. If a company is not going to accept you for who you are, and what you have to offer then there are bigger and better things coming your way!”.

UConn EMBA Alumna: ‘I Believe I Can Change the World’

UConn Today – In her work as a vice president at Connecticut Children’s Medical Center, Annamarie Beaulieu supports strategic initiatives and research that contribute to new therapies and better medical care for children.

Beaulieu, who also has a master’s degree in public health from UConn and has raised four children to adulthood, has long known that maternal and child health was her passion.

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Student Spotlight: Olivia Hoffman

Olivia Hoffman is a senior Marketing major with a concentration in Digital Marketing and Analytics and a minor in Management. Early in Olivia’s college career, she made it a priority to get involved in extracurricular activities and try new things. Olivia recalls that the most important step she took as an undergraduate was exposing herself to areas outside of Marketing. Through experiences like joining the Learning Community Council’s Recruitment Committee instead of the Marketing Committee and participating in the First Year Experience Program as a Mentor, Olivia got a taste of what different career paths looked like and new opportunities. Another important step Oliva took was making sure to network. “We hear all the time from professors and faculty that networking is important, but networking is so much more than a buzzword. The only way I discovered my past internship and the role I am pursuing after graduation was by striking up a conversation with a friend of a friend who worked at the company – if I had not taken the time to network with her and ask her about her job, I would have missed out on the perfect opportunity for me.” This past summer, Olivia worked as a Human Resources Corporate Intern at CVS Health. The internship lasted 10 weeks from June through August 2022. At the conclusion of her internship, Olivia accepted a return offer to join the company’s Human Resources Leadership Development Program (HRLDP) after graduation, which is a three-year rotational program based in Hartford, CT.

When looking for internship roles, Olivia had certain criteria in mind. She knew she wanted to work for a large company with a strong company culture and a mission she believed in. She also wanted to work somewhere that invested in early career talent. “That can mean something different to everyone, but to me, that meant a company that offered Leadership Development Programs after graduation and other talent development opportunities catered to recent graduates. CVS Health checked all of those boxes, and when I joined the company this summer, I was even happier than I expected to be.” Although interns were primarily virtual this past summer, Olivia made the most out of her experience. Most days, She would attend meetings with her team to discuss and work on projects and participate in development workshops offered to interns. CVS Health placed a large emphasis on networking, so over the summer Olivia was able to set up 30 minute “coffee chats” with 50 human resources professionals across different areas of the business. Olivia states, “It is important to keep in mind that as an intern, your entire internship is also an opportunity to showcase your skills and company fit; that played a large part in the process for receiving a full-time offer” Olivia recalls her favorite part of her internship was when CVS Health hosted all 300+ corporate interns for a week in their Hartford, CT office for their Intern Summit event. “Although I had completed other internships prior to this role, this was the first time that I was truly in an office setting for full-time work due to the pandemic. That week really transformed my perspective on the workplace and allowed me to gain a better understanding of what office culture looks like, which cannot be communicated through a Zoom call. It was an overwhelmingly positive experience that influenced my choice to join the company full-time next June.”

One piece of advice Olivia has to offer other undergraduates is to look early and often for roles, but to also understand the timeline for your industry. “Sometimes you might find that perfect job listing in October, but most often the timeline may look different. It can be disheartening to consistently look for Marketing roles early in the year and to not find many, but once you realize that the Marketing recruiting timeline leans more towards the Spring semester, it can alleviate some worry.” Olivia also wants to emphasize how incredibly important it is to network as much as you can. “UConn students have such a large alumni network who want to see UConn students succeed, so take advantage of that! Attend events on campus where you can connect with employers and take the time to build genuine relationships before the internship or full-time role you want is even on the table so that you are top-of-mind when application time comes.”

Student Spotlight: Morgan Darby

Morgan Darby started her UConn career by commuting to the Waterbury campus and eventually arrived at the Storrs campus. Morgan is pursuing a Dual Degree of a Bachelor of Arts in Psychological Sciences and a Bachelor of Science in Marketing. Balancing this 145-credit course load in 4.5 years required the ability to be malleable and pivot as necessary. The choice to pursue a Dual Degree erupted from a desire to gain a holistic perspective. Morgan understands the value of emotional intelligence in the workplace, explaining that “emotional intelligence or EQ is not only a required skill for life but necessary for effective teamwork and leadership. Now more than ever it’s clear that business doesn’t operate in a vacuum.”

Over the years, Morgan has totaled 7 part time jobs in different industries: retail (clothing, food & beverage), government/nonprofit, education, residential construction, environmental remediation, and research/academia. She explains that learning how to work under various management styles has been beneficial in her understanding of the governance of corporations. She states, “Recognizing where the decision-making power and funding trickles down from has allowed me to more effectively implement feedback as necessary.” One of Morgan’s most standout opportunities was serving as a Project Intern for Shelton Economic Development Corporation. “In a very fast paced environment, I had the privilege of learning how to perform the act of effective grant writing from the President himself.” Morgan recalls, “During my first two weeks, we had a 9-day deadline to successfully earn the city a $410,000 Small Cities Grant for their Sensibaugh Heights project. Seemingly learning on the spot how to acquire and produce 50 supporting exhibits/permissions was a learning curve. This effectively laid the groundwork for future projects which require tight-deadline management. This experience ultimately offered me know-how into navigating cross-departmental communication between the Connecticut Department of Energy and Environmental Protection (CT DEEP), the Mayor’s office, and the local municipality’s Housing Authority. This experience ultimately offered me know-how into navigating cross-departmental communication.” These projects gave Morgan insights into the function and allocation of not only city planning, but an introduction to the expansive world of environmental remediation. As graduation approaches, she is seeking a Marketing position in branding or a role that sits in the realm of ESG/Corporate Responsibility. For students interested in these topics, she recommends the following courses: MKTG 3208 on Consumer Behavior; MKTG 3253 on Sustainability, Markets, Society; MGMT 4900 on Strategy, Policy and Planning.

As a first-generation college student, one challenge Morgan found breaking into the professional world was attaining networking skills. She advises students to discuss their career with everyone, even if it’s just to gain knowledge of a specific industries’ systems. She describes how this exposure can give you a competitive edge on landing your next role. “Being able to bring value to a brand through personal experiences can only benefit consumers and society on a macro level.” She states, “At first, I felt this pressure to fit a certain ‘mold’ of the standard corporate intern, but I found more success by bringing my personality to the forefront of every discussion. Critical problem solving requires thinking outside of the box. Ask questions and try everything!”

Best Paper Award: Marketing’s Justin Sieow and Professor Christina Kan

Marketing doctoral candidate Justin Sieow and assistant professor of Marketing Christina Kan’s paper titled “The Business Case Against (and for) Product Gendering,” was named the best paper by the Marketing for Higher Education Special Interest Group, the “Marketing to Evolving Consumers” special session at the 2023 American Marketing Association winter conference. Their paper examines the efficacy of product gendering in contemporary society and suggests that contemporary consumers generally prefer ungendered over gendered products, and perceive the act of product gendering as a marketing action that is aimed at encouraging purchase in a manipulative manner. Justin stressed that, “This research would not be where it is at without Christina’s input and keen eye to details. It has been an absolute privilege and honor working with someone as amazing and dedicated as Christina. I could continue singing her praises, but I’m sure everyone who has worked with her already know all of that.”