UConn Today – New research from UConn marketing professor Danielle Brick finds that when people make purchasing decisions together, recurring communication patterns influence not only what they choose, but how satisfied they feel afterward.
Whether buying a new couch, planning a vacation, or deciding what movie to see, those choices can become surprisingly complicated when another person is involved in the decision.
UConn Today – Public interest in DNA and genomic research has surged in recent years, with everyone from armchair detectives advocating for its use in solving criminal cold cases to medical researchers seeking innovative gene-editing therapies to combat cancer.
With genomic science advancing so rapidly, can laws and policies keep pace?
Wallethub – To what extent are exclusive credit card offers really status symbols?
Exclusive credit card offers are really status symbols to the degree of benefits offered. High credit limits, low interest rates, benefits of immediate balance clearing, and other benefits make the high annual expense exclusive credit cards worth it or not. Without meaningful benefits, these cards are just show pieces that call into question the real financial literacy of the carrier.
UConn Today – UConn’s excellence in graduate education is being recognized nationwide, with U.S. News & World Report granting high rankings for 2026 to several online programs for their quality, affordability, and flexibility for distance-learning students.
Wallethub – Why are car insurance laws so different from state to state?
Car insurance laws vary from state to state for a variety of reasons. Laws related to car insurance are typically a product of state law, rather than federal law, which results in fifty separate legal standards. Some states choose to have higher or lower minimum coverage requirements. Some states may choose a no-fault system of car insurance. If the cost of living is higher in a state, and the cost of car repair is also higher in a state, that can influence the size of insurance premiums and deductibles.
UConn Today – Business law professor Robert Bird spent four months as a Fulbright U.S. Scholar at the University of Vaasa in Finland last semester, where he helped create the world’s first Ph.D. program in strategic legal design.
“I really enjoyed the Fulbright experience, and also serving as an ambassador for UConn and the United States,’’ he says. “Finland has a rich academic environment that encourages innovation and interdisciplinary collaboration. My expertise in legal strategy was well received by both business law academics and legal professionals.”
The Marketing Department at the UConn School of Business hosted its 13th annual Voya Financial Colloquium on the topic of “Brands and Brand Relationships.” The event, held on Oct 24th, 2025, brought together researchers from diverse perspectives to discuss the role of brands in the changing landscape.
“This year’s topic is especially timely given recent technological advancements that have left many organizations wondering how to stay relevant. Brands are an extremely powerful marketing tool that companies can, and should, use to their advantage,” said UConn Marketing professor Danielle Brick, who co-organized the event.Continue Reading
UConn Today – Two UConn business students who are passionate about sustainability and a healthier planet, attended the COP30 climate conference last month in Belem, Brazil, adjacent to the Amazon rainforest.
Both graduate student Caroline Keary ’25, ’26 MS and senior Aminieli Hopson ’26 said the experience was one of the best of their lives, and that what they learned will benefit their careers.
They left with a new network of like-minded climate advocates and an appreciation for both the enormous challenges of climate preservation and renewed respect for those who dedicate their lives to it.
UConn Today – Call it fate, serendipity, or just plain good luck, but alumna Mackenzie “Kenzie’’ Blowers ’25 had a stroke of career fortune during her second year as a UConn student.
Blowers was assigned to the second floor of Belden Hall and her RA was Danielle Harrington ‘24. Harrington had created a poster for students to get to know a bit about her, and she included her experience as an intern at The TJX Companies.
UConn Today – Professor Gerlinde Berger-Walliser, head of the Marketing Department, was featured in the quarterly issue of the International Child Art Foundation’s ChildArt Magazine.
In the interview Berger-Walliser, an associate professor of business law in the School of Business, talked about growing up in a small town in Germany and loving music from a very young age.