In the Media

External media mentions


‘Go Getter’ High School Students Explore Data Analytics Profession at UConn Event: ‘It Looks Like a Fun Career’

UConn Today – Isabella Escobar and Anwesha Gupta, both juniors at Avon High School, spent a few minutes Monday morning in a friendly competition to see whose robot could scoop up more blocks and get them across a goal line.

They were among 40 students from Avon, Farmington, and Capital Preparatory Magnet School in Hartford, who spent part of the day at UConn’s Graduate Business Learning Center, exploring careers in data analytics. The Data Analytics Day event was organized in partnership with Junior Achievement of Southwest New England.

Read article



Managers Can Help Their Gen Z Employees Unlock the Power of Meaningful Work − Here’s How

UConn Today – Finding fulfilling and motivating work is a challenge for many people, but it can be especially difficult for those just starting their careers. And as Generation Z professionals – those born between 1997 and 2012 – increasingly seek personalized career paths, managers are tasked with helping employees find meaning in their roles while also meeting organizational goals.

Read article





Rising prices hit CT student budgets

ctpublic.org – M’Lynn Gonzalez walks up and down the aisles of her local grocery store, picking up ingredients for dinner tonight. She finds what she needs, heads to the register and rings herself up. She sighs and takes her card out to pay as she reads her total — $40. 

Gonzalez, a student at the University of Connecticut, says $40 is the average price she pays at the grocery store for just one dinner’s worth of ingredients. The cost of food and other essential items has risen beyond the budgets of many. Services such as food pantries continue to grow in popularity as the U.S. population deals with the increased costs of essential goods.  

Read article


UConn School of Business to Induct Five Distinguished Business Executives into ‘Hall of Fame’

UConn Today – The School of Business will induct five alumni business leaders into its ‘Hall of Fame’ during a dinner and ceremony on Friday, April 11 at the Hartford Marriott Downtown.

The School’s signature event typically draws hundreds for a night of celebration.

Read article


UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands

UConn Today – Scroll through the top 22 product categories on Amazon, and odds are some 60% of the brands for sale will be ones you’ve never heard of before.

That poses a challenge for marketers looking for their brands to be chosen among the many options, including familiar ones. UConn marketing professor Danielle Brick wondered how novel brands could make inroads in a very crowded marketplace.

Read article