Marketing


The Impact of Local Knowledge on Banking

Journal of Financial Services Research (forthcoming)

Robert Bird. Co-author: John Knopf

Do geographic factors influence the performance and behavior of modern banks? Advances in technology and global information sharing have seemingly made geographic characteristics irrelevant, but a bank with geographic advantages can have a positive impact on bank performance. A key factor influencing the geographic literature is the concept of local knowledge, i.e., information that influences bank decision making but is not readily transmittable beyond a limited geographic boundary. Banks possessing local knowledge can offer products and services to qualified local borrowers that other less informed banks might overlook, including for example a more diverse portfolio of products and services to start-ups and small businesses.

Using a combination of bank performance data, and differences in state laws allowing employers to require and enforce non-compete agreements, Professor Bird and his co-author find that strong not-to-compete laws restricting employee mobility in a state negatively impact the incidence of new bank charters while benefiting incumbent employers. Restrictions on the mobility of local knowledge decrease labor expenses because workers lack the bargaining power of being able to take a job with a local rival. Results indicate that increases in labor restrictions are positively correlated with profitability for established banks.  Thus, geographically-specific human capital remains an important differentiating factor that influences bank behavior and competition counter to standard theoretical accounts that might imply otherwise.


Targeted Social Transparency as Global Corporate Strategy

Northwestern Journal of International Law & Business (forthcoming)

Stephen Park.

Multinational enterprises (MNEs) are subject to a variety of U.S. laws that require public disclosure of their global activities, including adverse social and environmental impacts. In this article, Professor Stephen Park examines the recent emergence of mandatory disclosure requirements under U.S. federal securities law that require MNEs to disclose certain social impacts in order to address geographically-defined and/or issue-specific public policy objectives, collectively referred to as “targeted social transparency” (or “TST”). Compared to other social transparency laws, TST regimes target a set of intertwined social risks specific to an individual country, region, or industry.Continue Reading


2014 Marketing Faculty Awards

  • Nicholas Lurie, associate professor of marketing, received the School of Business 2014 Best Paper Award for his Journal of Marketing Research article, “Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth,” co-authored with Zoey Chen, University of Miami.
  • Bill Ross, Voya Financial Global Chair and professor of marketing,  and coauthors Hang Thu Nguyen, Michigan State University, and Joseph Golec, University of Connecticut, received the Best Paper Award in the Branding Track at the 2014 American Marketing Association Winter Educators Conference for their paper titled, Acquisition Value Creation: The Role of Marketing Relationships in Uncertain Environments.
  • Girish Punj, professor of marketing, received the School of Business Graduate Teaching Award.

Marketing News and Notes

Adam B. Camara ’03 is the co-founder of the national internet marketing firm, Network for Solutions.

Betsey B. Gainey ’97 is the 2014 winner of Hartford Business Journal’s 40 under 40. Gainey is currently the vice president and director of client services at Cronin and Company, the largest full-service independent marketing communications agency in Connecticut.

Gregg B. Schuster ’05 MBA will resign as the First Selectman in Colchester, Connecticut to take on the challenge of managing a town in transition in Pocono Township, Pennsylvania.

Rita J. Ugianskis-Fishman ’88, ’95 MBA has been named vice president and general manager of The ASI Show. Ugianskis-Fishman was most recently managing director of Penton’s Waste Industry Group and is an accomplished trade show executive.


“Display: Marketing as Art” – A Collaboration with the School of Fine Arts

Marketing as Art Photo, Contemporary Art Galleries

Display: Marketing as Art,” an exhibition at the Contemporary Art Galleries in Spring 2014, featured the works of artists Martin Basher of New Zealand, Gabriele Beveridge of London, Dike Blair of New York, Josephine Meckseper of Germany, and Mika Tajima of Los Angeles. Barry Rosenberg, curator of CAG, transformed the gallery into an open space revealing the glass windows along the street-side of the gallery, “I wanted to take advantage of the reflected image, recreating retail space,” Rosenberg says. “Each use sculpture or work of art individually, but also together. The floor is painted red. It’s all about high-end design and product.” The artists’ works offered a fresh look at Marshall McLuhan’s “the medium is the message” and illustrate, engage, and challenge the visual language of commercialism.

On April 14, 2014, Barry Rosenberg hosted a symposium with Martin Basher, Dike Blair, and Mika Tajima presenting their work and Robin Coulter, professor of marketing, sharing observations of art, commercialization, and marketing. The Marketing Department was a sponsor of the exhibition.

‘Paradise Sale,’ a work by Martin Basher of New Zealand, is a mixed media work that includes Plexiglas, aluminum, and fluorescent lights. Located outdoors, at night it reveals a painting of a sunset beach.


Professor Jain, Recipient of 2013 AMA Global Marketing Award, Retires

Professor JainProfessor Subhash C. Jain received the 2013 Significant Contributions to Global Marketing Award, honored by the Global Marketing Special Interest Group (SIG) of the American Marketing Association for his preeminent contributions advancement of global marketing and thought. The award ceremony occurred during the American Marketing Association 2013 Summer Educators’ Conference in Boston.

Professor Jain joined the faculty at the University of Connecticut in 1976,after completing graduate work at the University of Oregon, Stanford University, and the University of Rajasthan, India. He has served, with distinction, as Professor of Marketing and Department Head of the Marketing Department. Since 1995, Dr. Jain was Director of the UConn CIBER(except in 1999),and also served as Director of the GE Capital Global Learning Center, School of Business. His teaching, consulting, and research activities included marketing strategy and multinational marketing. Dr. Jain is the author of more than 100 publications, including articles in Journal of Marketing Research, Journal of Marketing, Journal of International Marketing, Journal of Economic Abstracts, Long Range Planning, Journal of Applied Psychology, and Columbia Journal of World Business. He is the author of several books, including Marketing Planning and Strategy, 9th edition (South-Western), International Marketing Management, 7th edition (South-Western), Export Strategy (Quorum Books), and Market Evolution in Developing Countries (Haworth Press).

Dr. Jain has served on the Editorial Review Board of the Journal of Marketing, Journal of International Business Studies, and Journal of the Academy of Marketing Science, and a number of other international journals. He is an active member of a number of professional organizations, including the American Marketing Association and the Academy of International Business. In addition to the American Marketing Association’s Global Marketing Special Interest Group’s 2013 Significant Contributions to Global Marketing Award, he has been honored by the Swiss Management Association for his life-long achievements. Dr. Jain has presented seminars in the United States and abroad, and has frequently served as a consultant to foreign government agencies on their trade problems, as well as to organizations such as Xerox Corporation, General Electric, GATT (now WTO), and United Technologies Corporation.

Dr. Jain has been active in the community as a Treasurer of the Mansfield Democratic Party, and has served on the Boards of the World Affairs Council of Connecticut and Windham Hospital. In 2005, he was appointed as a member of the Connecticut District Export Council by the Secretary of Commerce. In 2006, Dr. Jain was honored by Governor Jodi Rell as a worthy immigrant to the U.S. and a fine representative of the State of Connecticut.

Professor Frank Franzak, Secretary of the Global Marketing SIG, Virginia Commonwealth University; Robin Coulter, Department Head; Subhash Jain, Former Director of CIBER.


Marketing Department Newsletter, Winter 2014

Greetings!

Marketing Department NewsletterAs 2014 enters with the BIG CHILL, we are excited to share news from Fall 2013!

On the faculty front, we bid farewell to Subhash Jain, who received the American Marketing Association’s 2013 Significant Contributions to Global Marketing Award, and retired in December. We welcomed three scholars with expertise in digital marketing and analytics. Jane Gu, Ph.D, works in digital marketing and distribution channels; Jane is teaching New Media Marketing Strategies. David Norton, Ph.D., is a recent graduate from University of South Carolina’s Darla Moore School of Business; Dr. Norton’s research focuses on consumer behavior in the digital marketing environment; he is teaching Introduction to Marketing Management. Hee Mok Park, Ph.D., a recent graduate of the University of Michigan’s Ross School of Business, focuses on empirical modeling of marketing problems, and will be teaching Marketing and Data Analytics.

Our students continue to make us proud! Josh Lagan ’14 was named one of the Top 10 Student Sports Business Leaders, Caitlin Taylor ’14 shares her internship experiences in marketing and social media, and Pi Sigma Epsilon, our sales and marketing fraternity, hosted the 2013 Northeast Regional Conference!

Our alumni continue to be important partners! John Fodor, Executive Vice President of American Funds Distributors, Inc., Capital Research Management Company, was named our 2012-13 Outstanding Alumnus. John is our keynote speaker at the Department’s Student and Alumni Networking Reception on February 10(register at uconn.biz/mktg2014). We hope to see you there! We greatly appreciate the creation of scholarship funds for our students and gifts to the Marketing and Business Law Endowment for Excellence.

Each newsletter highlights contributions of our faculty. Please read more about Bill Ross award winning article, “Individual Differences in Brand Schematicity” and Robin Coulter’s recent work on the effects of automatic color preference on consumer choice. At the 2013 American Business Law Conference, our Business Law faculty were revered, “their research, teaching, and service to the academy makes the UConn business law faculty one of the most prominent cohorts in the discipline,” and Mark DeAngelis was again honored as one of four national Master Teacher finalists for the Charles M. Hewitt Master Teacher Competition.

Our best wishes for a happy and healthy 2014!

Best regards,

Robin Coulter

Robin Coulter
Department Head
Professor of Marketing
Marketing Department


Business Law Faculty Takes Center Stage at Annual Conference

The Business Law Faculty in the School of Business participated in the 88th annual Academy of Legal Studies in Business (ALSB) conference, held in Boston, Massachusetts on August 6-10, 2013. The conference featured presentations, workshops, and panels, and hundreds of legal scholars from around the world gathered to discuss a variety of legal and pedagogical topics. Continue Reading


Marketing Department Fall 2013 Newsletter Now Available

Education takes many roads! In January, Professor Bill Ross led an MBA group to Lyon, France, and in June, Professor Robin Coulter led the Executive MBA Class of 2014 on their trip to Beijing, China (see the photos here). Both trips were filled with enriching academic and cultural experiences.

We are pleased to share these with you in our latest newsletter, along with exciting updates from our undergraduate, graduate, and Ph.D. programs here in Connecticut.

>>Access the Fall 2013 Marketing Department Newsletter (PDF)

In this issue, you’ll read about our undergraduate students who developed a promotional and advertising campaign for the Honda Civic sedan and graduate students who tackled marketing challenges for The Palace – Stamford Center for the Arts and News America Marketing.

You’ll find that we are also looking forward to some exciting research: Professors Hongju Liu, Nicholas Lurie, and Joseph Pancras received prestigious Marketing Science Institute grants for their proposals on mobile marketing.

View the full newsletter here to learn more. We are looking forward to a great 2013-14 academic year!


Marketing Professor, CIBER Director Receives AMA Global Marketing Award

Professor Subhash Jain, Marketing Department, has been selected by the Board of the American Marketing Association Global Marketing Special Interest Group (GlobalSIG) to receive the AMA Global Marketing SIG’s 2013 Significant Contributions to Global Marketing Award. This eminent award recognizes a marketing educator for a lifetime of significant contributions to the field. The key criterion is the achievement of a record that has influenced the advancement of global marketing and thought.

Jain, director of the Center for International Business Education and Research (CIBER) at UConn School of Business, was commended for his research, teaching, and service contributions that have helped disseminate global marketing knowledge across the globe. The award was presented by Secretary of the Global Marketing SIG, Professor Frank Franzak of Virginia Commonwealth University, at the Global Marketing SIG Member Reception. The reception was held on Saturday, August 10, 2013 at the Boston Marriott Copley Place in Boston, Massachusetts, as part of the American Marketing Association 2013 Educators’ Conference.

Pictured: Professor Frank Franzak, Virginia Commonwealth University, Marketing Department Head Robin Coulter, UConn, and Professor Subhash Jain, UConn.