Marketing


Adding Value to the Team

Logan Bement (Nathan Oldham/UConn School of Business)
Logan Bement (Nathan Oldham/UConn School of Business)

Logan Bement ’16 Uses Marketing, Data to Improve Professional Baseball for Fans, Players

Logan Bement ’16 may have stopped playing baseball after high school, but his love of the game has never diminished.

With a passion for marketing, a strong grasp of data analytics, and a powerful dose of initiative, Bement has launched a career that he hopes will enhance the best of Major League Baseball—both for the fans and the players. Continue Reading


Tradeoffs, Conflicts, Opportunities

Auret Van Heerden, former president and CEO of the Fair Labor Association. (Vivek Soundararajan/University of Birmingham)
Auret Van Heerden, former president and CEO of the Fair Labor Association. (Vivek Soundararajan/University of Birmingham)

Business Law Conference Draws International Experts, Sparks New Ideas

Experts in business law, management and a range of social science disciplines attended a two-day conference at UConn titled, “Public Regulation and Private Governance: Competitors or Collaborators?”

Conference participants, from North America and Europe, presented 14 papers that tackled the complex topic of how public regulations and private governance can complement each other.

The keynote dinner featured Continue Reading


Graduates: Listen to Your Mother!

John Y. Kim '87 MBA, president and CIO of New York Life, offers advice to School of Business graduates during commencement on May 8. (Nathan Oldham/UConn School of Business)
John Y. Kim ’87 MBA, president and CIO of New York Life, offers advice to School of Business graduates during commencement on May 8. (Nathan Oldham/UConn School of Business)

New York Life President John Y. Kim ’87 MBA Delivers Light-hearted, Advice-Filled Commencement Speech

Be kind to your siblings and your co-workers, never show up at a celebration empty handed, and listen to your mothers.

That was some of the advice that alumnus John Y. Kim ’87 MBA, the president and CIO of New York Life, offered to School of Business graduates during commencement on May 8. Continue Reading


Graduate Profile: Kayla O’Leary ’16

Kayla O'Leary (UConn School of Business)
Kayla O’Leary (UConn School of Business)

Kayla O’Leary: Marketing
‘Those High Achievers Pulled Out a Competitive Side in Me!’

Kayla O’Leary ’16 combined her passion for marketing and her love of the law into an honors thesis during her senior year.

How do you balance a consumer’s freedom of speech, including the right to gripe about a product or service on social media, with a company’s right to respond to unfair criticism and protect its brand equity?Continue Reading


Marketing Professor Wynd Harris Awarded Prestigious Fellowship to Study at Middlebury College

Wynd Harris - Hebrew Studies

Middlebury College in Middlebury, Vermont, has awarded a prestigious fellowship to Wynd Harris, associate professor in-residence of marketing, which will allow her to pursue her interest in learning modern Hebrew, and ultimately assist her in researching the relationship between military expertise and entrepreneurship.Continue Reading


Corporate Compliance as Competitive Advantage

Compliance

Can Corporate Compliance be Achieved without Breaking the Bank? Two UConn Professors Offer a New Way to Answer this Increasingly Important Business Question

Corporate compliance is one of the hot-button topics in business today, and the need to identify, prioritize and optimize it is a growing source of concern for companies, business managers, lawyers and legal scholars alike.Continue Reading


Teaming Up

McEvoy and Jackson Earn Best Presentation Award

At the Academy of Business Research Conference in New Orleans on March 23-25, Nicole Jackson, Assistant Professor of Management, and Kevin McEvoy, Assistant Professor In-Residence of Marketing, earned a Best Session Presentation Award for their work titled, “Mindfulness, Marketing and Management – Is it all that?”Continue Reading



‘Unplanned, Unexpected, Full of Surprise’

Business Law Professor Carrafiello’s 51-Year Career

Teaching business law at the UConn School of Business for 51 years, turned out to be a delightful surprise for beloved Professor Vincent Carrafiello.

“I passed my state bar exam in August 1965, and started teaching at UConn in September,” he said. “If you told me then that I’d be spending the rest of my professional life at the University of Connecticut, I would have told you that you were crazy, and certifiably so!Continue Reading


Business Law Negotiation Competition

Business and law students participate in the Business Law Negotiation Competition (UConn School of Law)
Students participate in the Business Law Negotiation Competition (UConn School of Law)

Six Cross-Disciplinary Teams Compete in Annual Competition

About 40 UConn business and law students competed and collaborated recently in the second annual Business Law Negotiation Competition, working on the first day of the competition to settle a business dispute and on the second day to reach an agreement to build a dam. Continue Reading