Marketing


Corporate Compliance as Competitive Advantage

Compliance

Can Corporate Compliance be Achieved without Breaking the Bank? Two UConn Professors Offer a New Way to Answer this Increasingly Important Business Question

Corporate compliance is one of the hot-button topics in business today, and the need to identify, prioritize and optimize it is a growing source of concern for companies, business managers, lawyers and legal scholars alike.Continue Reading


Teaming Up

McEvoy and Jackson Earn Best Presentation Award

At the Academy of Business Research Conference in New Orleans on March 23-25, Nicole Jackson, Assistant Professor of Management, and Kevin McEvoy, Assistant Professor In-Residence of Marketing, earned a Best Session Presentation Award for their work titled, “Mindfulness, Marketing and Management – Is it all that?”Continue Reading



‘Unplanned, Unexpected, Full of Surprise’

Business Law Professor Carrafiello’s 51-Year Career

Teaching business law at the UConn School of Business for 51 years, turned out to be a delightful surprise for beloved Professor Vincent Carrafiello.

“I passed my state bar exam in August 1965, and started teaching at UConn in September,” he said. “If you told me then that I’d be spending the rest of my professional life at the University of Connecticut, I would have told you that you were crazy, and certifiably so!Continue Reading


Business Law Negotiation Competition

Business and law students participate in the Business Law Negotiation Competition (UConn School of Law)
Students participate in the Business Law Negotiation Competition (UConn School of Law)

Six Cross-Disciplinary Teams Compete in Annual Competition

About 40 UConn business and law students competed and collaborated recently in the second annual Business Law Negotiation Competition, working on the first day of the competition to settle a business dispute and on the second day to reach an agreement to build a dam. Continue Reading


Corporate Social Responsibility is Topic of UConn’s ‘Thought Leadership’ Breakfast on April 26

Executive Breakfast: Global Corporate Social Responsibility | Apr. 26, 2016

“Global Corporate Social Responsibility: What Every Manager Should Know,” is the subject of the University of Connecticut School of Business’ third Spring 2016 Thought Leadership Breakfast Seminar.

The April 26 program will be held at the Graduate Business Learning Center, 100 Constitution Plaza in Hartford. The event begins with breakfast and networking from 7:30 to 8 a.m., followed by the presentation and questions from 8 to 8:45 a.m. The program is free, but registration is limited. For more information or to register, please call Amanda Spada at 860-486-5498 or email Amanda.Spada@business.uconn.edu.Continue Reading


Back By Popular Demand

For the second year in a row, the School of Business is offering a 10-credit summer business program (Nathan Oldham/UConn School of Business)
For the second year in a row, the School of Business is offering a 10-credit summer business program (Nathan Oldham/UConn School of Business)

B-School Offers 10-Credit Summer Program for Non-Business Majors

For the second year in a row, the School of Business is offering a 10-credit summer business program for undergraduate, non-business majors who want to gain valuable business knowledge and expand their marketability.

The seven-week UConn Business Fundamentals Program includes the following three-credit courses: Legal and Ethical Environment of Business, Managerial and Interpersonal Behavior, and Business Information Systems, plus a one-credit course on Workplace Readiness.

The program runs from Continue Reading


I Thought We’d Never Be Able to Do It

2015 CIBER Case Challenge Participants
Participants in the 2015 CIBER International Case Competition pose in front of the Jonathan the Husky statue on the UConn Storrs campus.
(Quian Callender/UConn School of Business)

Students from Different States, Nations Collaborate to Solve Real-World Problem during UConn’s CIBER Challenge

“I thought we’d never be able to do it,” UConn marketing major Stacia Smart recalls thinking when she heard that she and a team of other college students, all strangers, would have just 24 hours to solve a vexing sustainability problem for a major corporation.

Not only did Smart and her “Quadruple Threat” team develop a possible solution, including a new product idea for Unilever, but they took second-place in the UConn CIBER International Case Challenge this fall.Continue Reading


Attention to Detail

Medical Sales

UConn Professor Asks: Would Reducing Pharmaceutical Sales Calls to Physicians Help, or Harm, Patients?

When a pharmaceutical company sends a representative to your doctor’s office to promote a new or existing medication, is that a benefit to you as a patient? Would restricting those visits bring greater fairness to the pharmaceutical industry—or prevent your doctor from being well-informed about treatment options?Continue Reading


Preventing the Next Global Debt Crisis

Globe with Charts

Could Aspects of Corporate Financial Strategies Help Prevent Sovereign Default?

Some key strategies from corporate finance could potentially help prevent governments from spiraling into financial collapse and destabilizing the global economy.

That’s the conclusion of UConn Business Law Professor Stephen Park and co-author Tim Samples, a professor at the University of Georgia, in their research article titled, “Towards Sovereign Equity,” which is pending publication in the Stanford Journal of Law, Business and Finance in 2016.Continue Reading