Feature

School of Business featured news


‘We Can Actually Do This!’

Benjamin Grosse '21 (Nathan Oldham/UConn School of Business)
Benjamin Grosse ’21 (Nathan Oldham/UConn School of Business)

Ben Grosse, UConn Freshman and Business Owner, to Advise New Werth Institute

It isn’t easy running a $100,000-a-year, innovative, premium-performance earbud company while balancing the demands of academics and college activities, but freshman Ben Grosse doesn’t shy away from a challenge. Continue Reading




Does Social Media Excel When an Industry is in Crisis?

OPIM Professor Shu He has been studying firms' strategic social media adjustment in response to a competitor's crisis. (Nathan Oldham/UConn School of Business)
OPIM Professor Shu He has been studying non-focal firms’ strategic social media adjustment in response to a competitor’s crisis. (Nathan Oldham/UConn School of Business)

Savvy Social Media Tactics Boosted Airline Industry Following Devastating Crash

The crash of a passenger airplane is the ultimate public relations crisis for the airline industry.

But the opportunity to explore the way a distressed airline—and its competitors—handle that crisis on social media provides an outline for many different companies on the right and wrong way to address an industry emergency, said OPIM Professor Shu He. Continue Reading


Professor Noble to Lead Werth Institute

Professor David Noble has been named the director of the Peter J. Werth Institute for Entrepreneurship and Innovation at UConn. (Nathan Oldham/UConn School of Business)
Professor David Noble has been named the director of the Peter J. Werth Institute for Entrepreneurship and Innovation at UConn. (Nathan Oldham/UConn School of Business)

Business School Professor Predicts UConn is on Cusp of Powerful Entrepreneurial Growth

David Noble, a professor-in-residence in the management department at the School of Business, has been named the director of the new Peter J. Werth Institute for Entrepreneurship and Innovation at UConn. Continue Reading


Tale of a Fearless Newswoman

The Post (Twentieth Century Fox Film Corporation)
(Twentieth Century Fox Film Corporation)

“The Post” Offers Glimpse into the Role of the ‘Fourth Estate,’ Keeping Government Accountable

On New Year’s Eve, we watched the new film: “The Post,” starring Meryl Streep and Tom Hanks. The film traces the decision by Katharine Graham (Streep) and Ben Bradlee (Hanks) to publish Vietnam-era stories based on the Pentagon papers. Continue Reading


MS in Accounting: Leader of the Pack

UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)
UConn MSA students during their in-residence week in Storrs last summer. (Nathan Oldham/UConn School of Business)

For Fourth Consecutive Year, U.S. News Picks UConn MSA as Among Best Programs in Nation

UConn’s Master of Science in Accounting (MSA) program is among the best in the nation for the fourth consecutive year, according to a study released January 9 by U.S. News and World Report. Continue Reading


Michelle Obama: Authentic, Engaged, Funny and Inspiring

Michelle Obama (The Connecticut Forum)
Former First Lady Michelle Obama at a special event presented by The Connecticut Forum and The Bushnell on November 16, 2017. (The Connecticut Forum)

More than 3,000 people packed The Bushnell in Hartford recently to hear former First Lady Michelle Obama in a moderated conversation. While the venue was large, the evening came across as an intimate conversation because she was “authentic,” funny, and told engaging stories. Continue Reading


‘Udder’ Geniuses

Oakridge Dairy
Oakridge Dairy, a sprawling, 1,600-acre farm, has recently invested in new facilities and modern equipment to care for its 2,500 cows and is looking to agri-tourism as a means of offsetting the cost of modernization. (Seth Bahler/Oakridge Dairy)

Student Marketing Team Wins Oakridge Dairy Competition with Creative Ideas to Draw Consumers to Farm

While all the students in Professor Cinthia Satornino’s capstone marketing class brainstormed unique and creative growth ideas for Ellington’s Oakridge Dairy, Team 2 was comprised of “udder” geniuses. Continue Reading


Fast Forward to 2018

Time For Change

Do Americans Believe in Getting a ‘Fresh Start?’ Marketing Professor Robin Coulter Shares Intriguing Answers

If 2017 didn’t turn out exactly how you’d hoped or planned, don’t give up!

Many Americans are strong believers in a ‘fresh start,’ reports Professor Robin Coulter, the head of the UConn School of Business Marketing Department. Continue Reading