The Business Management Society (BMS) recently hosted a case competition with power-tool manufacturer TTI, the parent company of Milwaukee, Ryobi and Hoover. Student turnout was large, drawing participants from BMS, Women and Business, and other business students. They were tasked with evaluating different marketing strategies to increase the company’s brand exposure on campus. Groups took several routes of action including social media, virtual reality, and brand ambassador programs.
After the competition, the judges awarded prizes to three winning teams:
The first place team included: senior Caleb Saleeby (Management), junior Kevin Dean (Management) and senior Michael Boni (Economics). The second-place team included: senior William Simics (Finance); junior Julia Simics (Real Estate), junior Swathy Shriram (Management); and junior Gina Wiezbicki (Marketing). The third place team members were: senior Suxian Kuan (Management); sophomore Tanvi Dandekar (Finance), sophomore Angela Wang (Finance) and junior Emily Curina (Management & Economics).
Ben Morneault, president of BMS, was impressed at the variety of majors and grade levels among student competitions. “Diversity in thought is so often overlooked in case competitions, but these teams understood the importance of diverse teams, and it showed in their solutions,” he said.
The Business Management Society and Women in Business meet on Tuesdays in the School of Business. For more information, please contact Ben Morneault at email@example.com, or Sam Adamo at firstname.lastname@example.org.
Junior Daniel Ruskin has an idea for creating an in-home, hand-held voting machine that electors would receive when they register to vote.Continue Reading
The Center for International Business Education &Research (CIBER) is creating a new, professional development program in exporting for students in the part-time MBA program in Hartford.Continue Reading
When entrepreneur Peter J. Werth pledged more than $22 million to the University of Connecticut last winter, for the creation of the Werth Institute for Entrepreneurship & Innovation, a new chapter was written in UConn’s history.Continue Reading
Whenever travelling Europe came to my mind, Hungary was never really at the top of my list of countries to see. But this was a huge misconception! I spent this weekend in Budapest and it was one of my favorite cities I have been to yet. Continue Reading
A team of four graduate students in the MS in Financial Risk Management program took third place in an international competition in Montreal earlier this month, and were the highest-placing U.S. team in the competition.Continue Reading
The UConn Center for International Business and Education Research (CIBER) held its 15th annual case competition this month, hosting global-minded business students during a four-day event.Continue Reading
Dr. Stephen D. Messner. 82, of Lake Mary Florida, died peacefully on Tuesday, November 20th 2018 surrounded by his beloved wife Susan, and daughters Stephanie and Pamela.Continue Reading
What better way to launch the new Business Connections Learning Community (BCLC) in Stamford than to arrange a trip to New York City for students to get a behind-the-scenes look at how ABC’s Shark Tank show is produced?Continue Reading