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School of Business featured news


From Coloring-Artist-in-Chief to VP, Alumna Sarah Macary Brine Has Made an Impression at Cheshire Manufacturing Firm

UConn Today – The first time Sarah Macary Brine took a seat at HOB Industries, she was 6 or 7 years old and her feet didn’t reach the floor from her chair at the reception desk.

“My dad would sometimes bring us in on weekends, and I have fond memories of spending a portion of some Saturdays drawing pictures and stringing paper clips together for hours,’’ Brine said. “Patti, our receptionist, always knew when we had been in the building, because she spent her first half hour on Monday unclipping that paper-clip chain!’’

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Veterans’ Bootcamp Graduates 21 Entrepreneurs – Including One Who Appreciated a Great Hot Sauce Before He was Born

UConn Today – It was perhaps predestined that Sean Maloney would love hot sauce, because his mother had such strong cravings during pregnancy that she ate it straight out of the packet.

“By age 10, I was putting hot sauce on everything, even pancakes,’’ Maloney says.

Today, Maloney is the founder and owner of 13 Stars Hot Sauce, a veteran-owned small business with six sauces “ranging from mild to wild.”

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Marketing Professor, Colleagues Find New Way to Enhance Social Media Influencer Messaging

UConn Today – UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing.

In a recently published article in the Journal of Marketing, the researchers highlight how seeding the combination of a prominent influencer and a follower boosts the spread of an endorsement up to fivefold.

“Both researchers and marketers have traditionally believed that the key to social media messaging is to find the influencer with the largest social network,’’ Lurie says.

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Almunus Richard Eldh ’81 Appointed CEO & President of UConn Foundation

Rich Eldh '81 delivers the keynote address at Commencement 2025 in Storrs, CT.
Rich Eldh ’81 delivers the keynote address at Commencement 2025 in Storrs, CT. (Nathan Oldham / UConn School of Business)

Congratulations to School of Business alumnus and Hall of Fame inductee Richard Eldh ’81 who has been appointed CEO and President of the UConn Foundation, the fundraising arm of the university.

In his new role, Eldh will oversee the “Because of UConn’’ fundraising campaign, which has raised more than $900 million, at a time when philanthropic investment is critically important to the success of all universities.

Eldh is an entrepreneur, business leader and investor. He is known for his work in B2B research, advisory services, and philanthropy. Formerly an officer at Gartner, a leading technology research and advisory firm based in Stamford, Conn., he also co-founded and served as co-CEO of SiriusDecisions, Inc., which catered to major corporate clients such as Microsoft, IBM, Oracle, Cisco, and Salesforce.

A graduate of the school of Business, where he majored in finance, Eldh recently served on the UConn Foundation Board of Directors. He and his wife, Joyce Eldh, have generously supported student scholarships. He was also an early supporter of Hillside Ventures, an experiential-learning course in venture capital at UConn. Eldh was the 2025 commencement speaker for the School of Business, where he emphasized servant leadership, respect, hard work, and creating environments in which others can thrive.


UConn Business Researchers Discover Voluntary Corporate Climate Goals Are Viewed Favorably by Investors

UConn Today – As companies face increasing pressure to address climate change, many are choosing to publicly announce voluntary carbon-elimination goals.

Two UConn researchers have discovered that, in addition to highlighting environmental responsibility, these commitments also influence how investors perceive the value of a company.

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Former WWE President George Aldo Barrios ’87 Offers Career, Life Advice in New Book

UConn Today – In one of the most harrowing descriptions in his new book, two-time alum George Aldo Barrios ’87 (CLAS) ’89 MBA, a transformative business strategist and former co-President of WWE, recounted a trip to Saudia Arabia to close an important deal to bring wrestling entertainment to the kingdom.

The company was in the home stretch of the deal when journalist Jamal Khashoggi was assassinated at the Saudi consulate in Istanbul, in October 2018. His death was believed to be at the behest of the Saudi Crown Prince. Everyone at WWE was nervous about moving forward.

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AI for ImpaCT: UConn Launches University-Wide Initiative to Drive AI Innovation Across Connecticut

UConn Today – Artificial intelligence (AI) has raised big questions for higher education, employers, policymakers, and communities. How should AI be used in the classroom? What skills will students need in an AI-enabled workforce? How can organizations take advantage of new technologies while addressing concerns about privacy, ethics, and trust? Answers to these questions are already being explored across UConn, the state’s flagship, land- and sea-grant university.

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