Author: Claire Hall

UConn School of Business Among Military Times’ Best for Veterans

Best for Vets - Military TimesThe UConn School of Business is among the “Best for Veterans—Business Schools 2015” according to a report released Monday by Military Times.

UConn ranked No. 54 nationally, in a year that saw record applications and a process that was highly competitive. It is one of many recognitions that the University has received for its veteran programs, which include an Entrepreneurship Bootcamp for Veterans with Disabilities (EBV). Last year, the UConn EBV and School of Business were recognized by Newman’s Own Foundation as one of the five best veteran non-profit organizations in the country.

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UConn Receives $435,000 Grant to Create Particle Board with Recycled Carpeting; School of Business’ MBA Students Will Perform Marketing Viability Study

2015-03-02_care-slaThe University of Connecticut’s School of Engineering and the Institute of Materials Science have received a $435,000 research grant to develop products made from particle board containing recycled carpeting. Approximately $100,000 will be apportioned to the UConn School of Business to perform an economic and market analysis for these new products, which are targeted to the construction industry.

Richard Parness, Ph.D., a UConn faculty member in the Polymer Program of Institute of Material Sciences will develop and test the products, in conjunction with colleagues Ioulia Valla and George Bollas. Parness has tremendous expertise in this field, having patented other particle board while at UConn.

The grant is sponsored by the Carpet America Recovery Effort (CARE), whose purpose is to develop market-based solutions for recycling and reusing post-consumer carpet. In 2013, some 3.7 billion pounds of carpeting was sent to landfills. Since then, CARE members have been successful in diverting more than 3.25 billion pounds of carpeting from landfills in the U.S., according to Robert Peoples, Ph.D., and CARE executive director. Because of its complex fabric and chemical makeup, recycling of carpet is particularly complex.

The UConn School of Business marketing analysis will be carried out by graduate students in the Stamford Learning Accelerator (SLA), said Brian Brady, SLA Director and co-investigator of the grant. “MBA students will be assessing the market opportunity for these new products, and will help identify optimal target customers and develop a pricing- and distribution- strategy. We are excited about the potential of patented particle board products incorporating post-consumer carpeting as one solution in aiding the sustainability efforts of CARE.”

The research will begin this summer and will take approximately a year.

“The fact that UConn was selected for this project is exciting,” Brady said. “This grant is substantial, and represents a cross-disciplinary effort between the School of Business and the School of Engineering and is a further example of the ongoing collaboration between both. We are excited to work with CARE, Dr. Parnas and his colleagues on this project in hopes that UConn’s efforts can help play a role in improving our environment and local communities.”

Moving Beyond Crisis Mode: Successful Corporations Merge Short-Term Goals, Long-Term Strategy, Expert Says

In a corporate world that is obsessed with immediate results, there is still plenty of need for long-term, strategic thinking, said David Souder, a management professor and the academic director of UConn’s Executive MBA program.

In a lively presentation, which touched on everything from light bulbs to major league baseball, Souder told 40 business executives that a progressive company must always strive for a balance between short-term goals and long-term strategy. Souder outlined four steps to bringing long-term goals into focus.Continue Reading

UConn Marketing Professor, Colleague Find that Merchants Can Use In-Store “Showrooming’’ to Boost Online Sales

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Most consumers today split their shopping experiences between traditional brick-and-mortar stores and internet purchases. But if you believe that traditional, in-store browsing is facing extinction, think again.

In fact, it is often a trip to the mall or shopping center that gives consumers the confidence they need to buy similar, or more upscale, items online, according to research conducted by UConn Assistant Professor Jane Gu and her colleague, Giri Tayi, from the State University of New York at Albany.Continue Reading

The Connecticut Economic Outlook: February 2015

UConn economists at The Connecticut Center for Economic Analysis predicted strong economic progress and growth for the state in a report released Wednesday.

One model predicts Connecticut’s gross domestic product would grow 4.85 percent in 2015 and in 2016, but a second model predicted even more robust growth. The group also anticipates strong progress in the jobs market, from the current level of 1.69 million jobs in December 2014 to 1.73 million by the end of 2016.

The economists urged state government to invest in education, transportation and high-speed communications systems to enable long-term economic and job growth. The same organization also warned that extensive government ‘belt tightening’ could damage the state’s robust recovery and thwart its chance at sustained employment growth.

Students Enter Their “Stay-Up-All-Night-Working-On-It’’ Projects In Hopes of Becoming UConn’s Innovation Quest Champ

Have you ever tried to buy concert- or theater- tickets online and been asked to retype two words, which are displayed in squashed, blurry, italic font that is virtually impossible to distinguish?

If you’re like Theo Marrinan, that hurdle absolutely drives you nuts. Marrinan has a plan that will make that task a little easier, a great deal more fun, and may also be intriguing to advertisers who could use it to promote their product.

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‘The Doors are Open to Anyone with Ideas’ University Leaders Say that Student Entrepreneurship is on the Fast Track

When Management Professor Rich Dino started a course that helps non-business majors write a business plan, it filled almost instantly. He scheduled two more classes, and the same thing happened.

“This semester I have students majoring in everything from physics to music, and their different views enhance the class,” Dino said. “The doors are open to anyone with ideas.”Continue Reading

High-Caliber Students, Dedicated Faculty Credited for MSBAPM Program’s Rising National Recognition

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Students, faculty and alumni of the School of Business’ Master of Science in Business Analytics and Project Management (MSBAPM) program are celebrating its double recognition as a top program in its discipline.

The Financial Engineer.net ranked the UConn program No. 11 in the nation in 2015, putting it in the company of other prestigious colleges, including New York University, University
of Southern California, Rensselaer Polytechnic Institute, Fordham and Villanova universities.Continue Reading

HELP WANTED: Only Those With Social Conscience Need Apply

A challenging job with great rewards is probably on the wish-list of most soon-to-be college graduates.

But for UConn seniors Greg Doyle and Kelly McLaughlin, and other members of UConn’s Net Impact organization, the perfect job would have another twist. These students are hoping to merge their career goals with their passion for social change. Continue Reading