If you want to increase grocery store sales, offer a discount on beer. And then place a tempting display of salty snacks right next to it—at full price.
That’s some of the well-researched advice that marketing professor Joseph Pancras and his colleagues offer grocery store executives in a newly published article in the Journal of Retailing. Continue Reading
Business Law Assistant Professor Stephen Park was awarded the Distinguished Early Career Faculty Award by the Academy of Legal Studies in Business (ALSB) at the 2017 annual conference in Savannah, Georgia in August. Continue Reading
On her final day working at a large corporation, Belinda Pruyne walked in singing, “oh happy day.” After all, Pruyne had chosen to leave corporate America to start her own business. Continue Reading
Q: The accusations against movie producer and executive Harvey Weinstein are mindboggling. If true, how could this misconduct have gone for 30 years without someone intervening? Continue Reading
Everyone knows that smoking, elevated blood pressure, and high cholesterol are key risk factors for heart disease.
But what about “sticky” blood? Continue Reading
Enuma Ezeife cringes when she talks about some of the older methods of harvesting bone graft for surgery.
Not only are the procedures excruciating, but they can have numerous unintended consequences, including fracture of a patient’s femur, she said. Continue Reading
An expert in terror analytics, a marketer who worked for NBC, Pepsi and Disney, and a champion of the volunteer income tax program at UConn are among the newest faculty at the School of Business. Continue Reading
When a truck carrying 78,000 pounds of frozen chicken crashed on I-91 in Meriden, Conn., last summer, the food was deemed unsafe to eat and had to be destroyed.
A year prior, the chicken would probably have been incinerated. Continue Reading
Robin Roberts, co-anchor of ABC’s “Good Morning America,” will be the keynote speaker at the Geno Auriemma UConn Leadership Conference in April 2018.
“Agile Leadership: Staying Ahead of the Game” is the theme of the conference from April 17-18 at Mohegan Sun Convention Center in Uncasville, Conn. The event is hosted by Auriemma, the UConn women’s basketball head coach, who has led his team to 11 NCAA Division One national championships. Continue Reading
George Plesko, associate professor and accounting department head, has been elected to the Board of Trustees of the National Tax Association.