Month: December 2015

The 12 Rules of Attending an Office Party in 2015

Posted on by Lucy Gilson, Paul Gilson

‘Tis the season to be jolly fa la la la laaaa, la la la laaaa……… which means, you got it, office parties!

The fun, and sometimes painful, time of year when everyone must be seen having a good time with their boss, colleagues, and “friends” in HR! A time when there are so many rules and potential missteps that everyone is raising a glass to just “Keep Calm and Carry On!”
As management professors, we often get asked by our nervous students, ‘What are the latest do’s and don’ts at this time of year?’ This year however, we have noticed a change in the questions we are getting. No longer are students asking if it’s OK to bring a same-sex date, or leave early if they have another (more exciting) party to get to (both questions are so last year). No, the questions now sound something like: Continue Reading

Finding the Right Legal Strategy to Compete

Posted on by Melissa Ferrigno

Corporate Counsel – While it is recognized that corporate counsel can play an integral role in a company’s long term success, the processes through which corporate legal departments provide competitive advantages remain poorly understood. The prevailing wisdom recognizes that companies need to incorporate legal considerations into top-level decision-making, but are most companies doing this?

UConn Stamford Marketing Club Conducts Charity Drive

Posted on by Nancy White
UConn Stamford Marketing Club’s 2015 Toy and Food Drive (Kevin McEvoy/UConn School of Business)
UConn Stamford Marketing Club’s 2015 Toy and Food Drive (Kevin McEvoy/UConn School of Business)

The UConn Stamford Marketing Club has taken the lead in helping others this holiday season. The Club has initiated both a Canned Foods and a Toys for Tots drive that will distribute food and toys for the under privileged in the Stamford area. Emails, social media and word of mouth have been used by the Club to spread the word to the Stamford campus community. Two boxes for collection and a large sign have been located outside the Student Government Association (SGA) office across from the campus gym, along the busy main corridor leading from the front forum to the back classrooms. Digital Marketing & Analytics major, Cassandra Packer stated in an email, “We are trying to embody the giving spirit of the holidays and give back to those in need for our first major project.”

The club has also been active in attracting new members with advertising, Google Groups, registration events and person to person outreach. The UConn Stamford Marketing Club was founded early this fall semester when two groups of students working independently merged to become the latest student driven club recognized by the Stamford Campus SGA. Club interest has been driven by club leaders Cassandra Packer, William Helmrich, and Molly McHugh, and is overseen by club advisors Matt Longcore, Kevin McEvoy, and SGA advisor Gail Riquier.

Students interested in joining the UConn Stamford Marketing Club can click here for more information.

Dan Toscano ’87

Posted on by Claire Hall

School of Business Alumnus Chairs UConn Foundation Board; ‘Let’s Be the Best… That’s What it Means to Come to UConn’

When alumnus Dan Toscano ’87 talks about the need for more scholarships to help UConn students, he speaks from the heart.

“I had some very discouraging moments when I was a student here and the tuition was due and I didn’t quite have it pulled together yet,” he recalled during a recent interview. “My wife, Tresa, and I had to fight to get through college financially. I remember those days vividly. I don’t want to see anyone else go through that.”Continue Reading

Internship Success Story: Hayley Reissfelder

Posted on by Nancy White

Hayley Reissfelder is a senior here at UConn who had an internship with Christina K. Pierce Boutique Fashion Agency.  Hayley’s responsibilities included creating social media campaigns for different brands in order to increase their following on social platforms. Amazingly, one of her ideas called #theperfectpair on Instagram was picked up by their client, Dayton K!Continue Reading

Reverse Stress Testing

Posted on by Claire Hall

Finance Professor Wins Best Paper Award for Creating Insightful, Novel Method of Risk Assessment

Finance professor Yaacov Kopeliovich and his RiXtrema research team colleagues have won the 2015 Peter L. Bernstein Award for Best Paper for their work titled, “Robust Risk Estimation and Hedging: A Reverse Stress Testing Approach.”

The article originally appeared in the Journal of Derivatives in May 2015. It was selected by a three-person review committee and was chosen from a pool of nominations from 11 top financial journals. The judges looked for an original or new approach to the field or subject of study; surprising and/or insightful results or implications; and both practical and academic relevance.Continue Reading

Student-Athlete Strong: Laura Webster

Posted on by Melissa Ferrigno

UConn Today – UConn’s student-athletes are often lauded for their on-field achievements, but there’s an equally important – often unseen – dimension to the student-athlete. UConn Today is publishing a series of profiles to highlight the academic prowess of these student-athletes. Follow along as we profile two athletes each month, and provide an inside look at the academic pursuits of these high-achieving student-athletes.

Internship Success Story: Logan Bement

Posted on by Nancy White

Logan Bement is a senior marketing major who has worked for the Boston Red Sox for the last three summers. Logan worked on the marketing and execution of fan clubs including pricing and packaging, organizing the different benefits for each club and analyzing data and market research. When asked about marketing classes, he said he only took one marketing course which established a foundation and sparked his interest in marketing.Continue Reading

Enhancing Entrepreneurial Experiences at the University of Connecticut

Posted on by Melissa Ferrigno

Innovation Destination: Hartford- Michelle Cote is Managing Director of the Connecticut Center for Entrepreneurship & Innovation (CCEI) at the University of Connecticut School of Business. Cote shared insight about the Center and told Innovation Destination: Hartford more about the entrepreneurial programs at UConn.