Marketing Professors: Consumers Are Suspicious When Companies Exceed Expectations on Product Recalls

UConn Today – Companies that are extremely generous in compensating customers during a product-recall crisis may be creating unintended negative consequences and damaging their corporate reputation, according to surprising findings by UConn marketing professor Stefan Hock.Continue Reading





Finance, Forests, and Forbes – A Summer of Experience for Werth Innovators

UConn Today – Three of UConn’s rising seniors – all members of the inaugural cohort of Werth Innovators, student ambassadors for entrepreneurship and innovation through the Peter J. Werth Institute for Entrepreneurship & Innovation – have embraced online work with three very different summer experiences while seeking to develop new skills, learning more about potential career options, and dipping their toes into mainstream popular culture.