DSDA Helps Diverse Business Accelerate Growth with Travelers as Funding Sponsor

Digital Journal – The Diverse Supplier Development Academy (DSDA), a Connecticut non-profit organization that works to develop opportunities for diverse Connecticut-based suppliers, is honored to announce the addition of The Travelers Companies, Inc. as a funding sponsor.

The DSDA was launched in 2013 with the active participation of Northeast Utilities, the UConn School of Business Financial Accelerator and input from several diverse businesses during pilots in 2011.


UConn Receives $435,000 Grant to Create Particle Board with Recycled Carpeting; School of Business’ MBA Students Will Perform Marketing Viability Study

2015-03-02_care-slaThe University of Connecticut’s School of Engineering and the Institute of Materials Science have received a $435,000 research grant to develop products made from particle board containing recycled carpeting. Approximately $100,000 will be apportioned to the UConn School of Business to perform an economic and market analysis for these new products, which are targeted to the construction industry.

Richard Parness, Ph.D., a UConn faculty member in the Polymer Program of Institute of Material Sciences will develop and test the products, in conjunction with colleagues Ioulia Valla and George Bollas. Parness has tremendous expertise in this field, having patented other particle board while at UConn.

The grant is sponsored by the Carpet America Recovery Effort (CARE), whose purpose is to develop market-based solutions for recycling and reusing post-consumer carpet. In 2013, some 3.7 billion pounds of carpeting was sent to landfills. Since then, CARE members have been successful in diverting more than 3.25 billion pounds of carpeting from landfills in the U.S., according to Robert Peoples, Ph.D., and CARE executive director. Because of its complex fabric and chemical makeup, recycling of carpet is particularly complex.

The UConn School of Business marketing analysis will be carried out by graduate students in the Stamford Learning Accelerator (SLA), said Brian Brady, SLA Director and co-investigator of the grant. “MBA students will be assessing the market opportunity for these new products, and will help identify optimal target customers and develop a pricing- and distribution- strategy. We are excited about the potential of patented particle board products incorporating post-consumer carpeting as one solution in aiding the sustainability efforts of CARE.”

The research will begin this summer and will take approximately a year.

“The fact that UConn was selected for this project is exciting,” Brady said. “This grant is substantial, and represents a cross-disciplinary effort between the School of Business and the School of Engineering and is a further example of the ongoing collaboration between both. We are excited to work with CARE, Dr. Parnas and his colleagues on this project in hopes that UConn’s efforts can help play a role in improving our environment and local communities.”


Plan Sponsors Act Defensively in Making Investment Decisions

Plan Advisor – Newly published research finds that plan sponsors’ expectations of performance are driven by past performance, investment consultants’ recommendations, and soft factors which they identify in their asset managers, such as having a consistent investment philosophy, clear decisionmaking processes and capable investment professionals.

Researchers Howard Jones, from the Saïd Business School, University of Oxford, and Jose Martinez, from the University of Connecticut School of Business, say the partial dependency of expected performance on past performance and soft factors is not, in itself, irrational. Investors could use such variables as signals of future performance. However, what they did find irrational is that past performance is relied upon when it is uninformative about future performance, and the same was true for soft factors.


Moving Beyond Crisis Mode: Successful Corporations Merge Short-Term Goals, Long-Term Strategy, Expert Says

In a corporate world that is obsessed with immediate results, there is still plenty of need for long-term, strategic thinking, said David Souder, a management professor and the academic director of UConn’s Executive MBA program.

In a lively presentation, which touched on everything from light bulbs to major league baseball, Souder told 40 business executives that a progressive company must always strive for a balance between short-term goals and long-term strategy. Souder outlined four steps to bringing long-term goals into focus.Continue Reading



Marketing Scholars Lurie and Pancras Invited to Mobile Marketing Thought Leadership Conference

Nick Lurie - Mobile Conf
Professor Nicholas Lurie engaged in workshop discussions.

Nicholas Lurie and Joseph Pancras, associate professors of marketing, were invited to the Thought Leadership Conference on “Mobile Marketing and its Implications for Retailing” held at the Mays Business School, Texas A&M University on Jan 21-23. Leading researchers in mobile marketing and industry practitioners participated in work group discussions on five different areas of mobile marketing.Continue Reading


Global Pre-MBA Leadership Program Offered at Yale University

Developing Leadership Skills Through Interdisciplinary Learning in a Culturally Diverse Environment

The Yale Global Pre-MBA Leadership program will develop your practical knowledge of business and management in a global context, and inspire you to draw upon your leadership abilities in order to make a positive impact in your personal and professional endeavors. It will introduce you to the impact of management education and give you the tools necessary to hone your individual leadership skills. This is a two-week program for recent graduates from cultural backgrounds under-represented in graduate management education; the Global Pre-MBA Leadership Program will help you learn more about global business while introducing you to the benefits of an MBA degree.

Leadership and Impact – The Global Pre-MBA Leadership Program grows out of Yale SOM’s mission to educate leaders for business and society. The program helps you build your leadership skills and capacity, so that you can build a successful career that has a positive impact on your community and the broader world.

Global Diversity – A central mission of the program is to expose students to global diversity. By meeting students from the United States and around the world, typically under-represented in management education, all participants will gain an understanding of the complexities within and between societies, a critical element of leadership in today’s flatter, but nonconvergent, world. One 2013 student commented, “One of the best parts of the program was the diversity and type of people in the classroom. I did not expect to get as close as I did to the many smart people selected to be in the program.”

Apply – The program will begin June 14. The application is available on the Global Pre-MBA Leadership website; apply by April 3.

Alumni Spotlight – Kimberly Foster ’13